The Remote Work Tribe Podcast

In this episode of the Remote Work Tribe podcast, we chat with Mariya Delano, Founder and CEO of Kalyna Marketing. We discuss the importance of balancing authenticity with being a professional, how to post on social media, hiring, the importance of a growth mindset, and more.Episode timestamps:How do you balance being yourself vs. still delivering value to clients? (0:39)What led Mariya to consider she was oversharing, and what did she do differently afterward? (5:17) Her tactical approach to posting on social media. (7:56) What was it like to hire a team? (10:17)   What did she learn from her hiring journey? (13:12)How did her subsequent rounds of hiring evolve? (16:31)What are the traits she looks for in the interview process? (18:46)The importance of a growth mindset. (23:29)Grabbing attention is the job of a marketer. (26:28)Lightning round questions (31:19)We hope you enjoy it!Links mentioned on the podcastlinkedin.com/in/ria-delanokalynamarketing.comadmdnewsletter.comTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.com

In this episode of the Remote Work Tribe podcast, we chat with Sam Kuehnle, VP of Marketing at Loxo. We discuss the importance of communication in remote teams, how to empower teams to do their best work, providing feedback, working with a team with a growth mindset, and more.Episode timestamps:The most exciting project Sam is working on at the moment. (0:49)How does he think about empowering his team and prioritizing work? (2:49) The importance of communicating well in a remote setting. (5:32) Balancing workloads and comms with your direct report. (6:50)   What does he look for when hiring new team members? (9:11)Questions to determine if a candidate has a growth mindset and is a good communicator? (11:20)What are some green flags when hiring new team members? (14:08)The impact of being an athlete for Sam. (16:23)How to deliver feedback constructively? (18:03)What does Sam think about burnout, and what is his approach to tackling it? (20:48)The link between having a growth mindset and being predisposed to burnout. (25:02)Lightning round questions (28:47)We hope you enjoy it!Links mentioned on the podcastlinkedin.com/in/samkuehnlesamkuehnle.comTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.com

In this episode of the Remote Work Tribe podcast, we chat with Sandra Rand, VP of Marketing at Ready Set. We discuss the importance of having strong operations from the beginning, balancing trying new tools and sticking to a plan, using AI to repurpose content, and more. Episode timestamps:The most exciting project Sandra is working on at the moment. (0:32)What is the team structure at Ready Set? (3:10) The importance of prioritizing ops early. (5:32) The difference between project management and operations roles. (7:48)   Trades Sandra looks for when hiring ops and project management roles (9:00)Can a PM grow into an Ops role? (12:20)How to figure out what goals to focus on and what to prioritize? (14:30)Using AI to repurpose content. (17:14)Using AI for ops. (20:33)When should you invest in a process, a tool, or new hires? (23:00)Balancing testing new tools vs. doing the things that need to happen. (25:48)Underrated tools marketers should try. (29:00)Lightning round questions (30:26)We hope you enjoy it!Links mentioned on the podcastlinkedin.com/in/sandraproulxrandsandra.rand@readyset.coTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.com

In this episode of the Remote Work Tribe podcast, Jessica Malnik, founder of The Remote Work Tribe Podcast and JM Content Group, shares her tips on revamping a website. We discuss her general approach to the process, the importance of strategy and alignment, how to ensure your redesign works, and more. Episode timestamps:What’s Jessica’s approach for a website redesign/revamp? (0:50)The importance of having clear timelines. (2:30) What does a creative brief look like? (4:03) What is the importance of having a clear strategy for a website revamp? (5:24)   How important is research for a website redesign? (7:52)The difference between positioning and messaging. (9:00)How to make sure your redesign works? (10:35)Collaboration in a site rebrand. (12:50)Design and messaging go hand in hand. (13:40)Additional tips to keep in mind when redesigning your website. (15:28)The importance of a sparring partner. (17:08)What are some red flags or mistakes when approaching this process? (18:40)We hope you enjoy it!Links mentioned on the podcastTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.com

In this episode of the Remote Work Tribe podcast, we chat with Jon Steiert, Senior Content Marketing Manager at NetLine. We discuss the importance of doing original and in-depth research, the effort it takes to create such content, content marketing trends, his views on using AI, and more. Episode timestamps:Where does Jon see the content marketing industry heading? (0:30)What is the difference and balance between short form vs in-depth content? (3:50) What does it take to create an in-depth report? (7:36) How do you start researching when there’s no buy-in from the top? (14:54)   Team structure at NetLine. (18:09)Content marketing trends. (21:44)Jon’s personal view on AI and what he uses it for. (24:25)What scares Jon regarding AI and the importance of authenticity? (25:54)Lightning round questions. (30:50)We hope you enjoy it!Links mentioned on the podcastlinkedin.com/in/jwsteiertx.com/jwsteiertinstagram.com/jwsteiertTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.com

In this episode of the Remote Work Tribe podcast, we chat with Andy Crestodina, Chief Marketing Officer and Co-Founder at Orbit Media Studios. We discuss his views on using AI efficiently, the processes he has built around new technologies, and practical AI applications to improve your content strategy.  Episode timestamps:How does Andy approach AI at a high level? (1:00)Using personas with AI. (3:12) Using examples to prompt AI and improve its output. (4:36) Is Andy worried about biasing AI or getting incorrect results? (7:42)   Getting over imposter syndrome and using AI to augment your confidence. (9:57)How to escape the shiny object syndrome. (11:37)Improving thought leadership content strategies. (13:56)Why AI is a tool that can’t replace you. (17:45)How do we influence thought leadership and research instead of content volume? (20:00)What is content quality? (22:42)Scaling non-measurable marketing activities. (24:52)Timeless principles of content marketing. (28:08)Surprising AI use cases. (30:26)Tools and resources to learn more about AI. (32:30)How to future-proof your career as a content marketer. (35:12)The importance of focusing on your target audience and trusting yourself. (37:02)We hope you enjoy it!Links mentioned on the podcastAI for thought leadership: These are the first 5 prompts | Orbit Media StudiosThis Math Pattern Explains Your Content Performance (and what to do about it) | Orbit Media StudiosThe Remote Work Tribe Podcast: Andy Crestodinalinkedin.com/in/andycrestodinaTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.com