The Radiator Arms

In this episode of The Radiator Arms, we get brutally honest about the business side of running a YouTube channel — especially in the car world. James, Ant and Will discuss how creators actually make money, why burnout is so common, and the often-misunderstood role of sponsorships, AdSense, and the algorithm. From personal stories of lost footage and 18-hour days to insider insights on how the system really works, this is the truth about building a channel from scratch — and trying to keep it going.Check out our car reviews and more on: youtube.com/jayemmandfriends★ Featuring:• James: @JayEmmOnCars • Ant: @sportzntouring • Will: @WillThePlank📧 Join the JayEmm Newsletter:https://mailchi.mp/jayemm/the-jayemm-newsletter-sign-up✉️ Get in touch:landlord@theradiatorarms.com#TheRadiatorArms #YouTubeBusiness #CreatorEconomy #JayEmmOnCars #SPORTZNTOURING #WillThePlank #Podcast #AutomotiveYouTube #Monetisation #CarCreators #BehindTheScenes

You may have just seen that James has bought Will one of his dream cars:https://www.youtube.com/watch?v=isC9XyHuExwIn this episode of The Radiator Arms, James, Ant, and Will tell the full story behind one of the most heartfelt moments on the channel — the surprise reveal of Will’s dream car!On the podcast, you’ll hear the entire behind-the-scenes tale: how the car was found, the secret plan to keep it hidden, what went wrong on the day, and how James and Ant actually managed to pull it all off.★ Featuring:•  @JayEmmOnCars  •  @sportzntouring  •  @WillThePlank  🕗 The Radiator Arms podcast releases every Monday at 7AM on YouTube. Audio versions follow a week later on:• Spotify: https://open.spotify.com/show/7aUNIS6wZxbTqD67nL021h• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-radiator-arms/id1793343325• Amazon Music: https://music.amazon.co.uk/podcasts/e482ce48-d1ef-4e88-9bf2-71a0c2c37edc/the-radiator-arms• Audible: https://www.audible.co.uk/podcast/The-Radiator-Arms/B0DVCC9YTH• Deezer: https://www.deezer.com/en/show/1001590761📧 Join the JayEmm Newsletter:https://mailchi.mp/jayemm/the-jayemm-newsletter-sign-up✉️ Contact us or submit your car:landlord@theradiatorarms.com#TheRadiatorArms #BehindTheScenes #CarGift #DreamCar #W124 #MercedesE320 #JayEmmOnCars #SPORTZNTOURING #WillThePlank #Podcast #CarSurprise

In this episode of The Radiator Arms, James, Will, and Ant talk about the overlooked emotional side of car enthusiasm — how driving, working on cars, and even chatting about cars with fellow enthusiasts can help us feel better, connect with others, and create meaningful moments in our lives.Whether it’s escaping for a solo drive, bonding over a shared obsession, or simply taking a breather in the garage, this is a conversation about why cars can be more than machines — and how they’ve helped each of us in ways we didn’t always expect.📖 Topics Covered:• How shared car interests build real friendships• The value of car meets beyond the metal• Driving as therapy: focus, freedom, and perspective★ Featuring:•  @JayEmmOnCars  •  @sportzntouring  •  @WillThePlank  🕗 The Radiator Arms releases every Monday at 7AM on YouTube first. Audio versions follow a week later on:• Spotify: https://open.spotify.com/show/…• Apple Podcasts: https://podcasts.apple.com/…• Amazon Music: https://music.amazon.co.uk/…• Audible: https://www.audible.co.uk/…• Deezer: https://www.deezer.com/…📧 Subscribe to the JayEmm Newsletter:https://mailchi.mp/jayemm/the-jayemm-newsletter-sign-up✉️ Get in touch or submit your car for review:landlord@theradiatorarms.com#TheRadiatorArms #MentalHealth #CarTherapy #JayEmmOnCars #SPORTZNTOURING #WillThePlank #Podcast #DrivingJoy #CarCommunity #AutomotiveLife

In this episode of The Radiator Arms, James, Will, and Ant talk about the enduring appeal of Japanese cars — from tiny Kei cars to iconic JDM legends. This episode is dedicated to Jamie Bishop, a.k.a. 2jzupra.🇯🇵 Topics Covered:• Why Japanese cars punch above their weight• The quirks and brilliance of JDM design• Are Japanese cars the last truly enthusiast-friendly machines?• Ant's secret RX-8 and his absent 370Z Nismo🛠️ Plus, Real Conversations:• How these cars connect across generations• The danger of forgetting what made them great★ Featuring:• https://www.youtube.com/@JayEmmOnCars• https://www.youtube.com/@sportzntouring • https://www.youtube.com/@WillThePlank 📧 Stay updated via the JayEmm Newsletter:https://mailchi.mp/jayemm/the-jayemm-newsletter-sign-upGet in touch or submit your car for review:Landlord@theradiatorarms.com#TheRadiatorArms #JDM #JayEmmOnCars #SPORTZNTOURING #WillThePlank #Podcast #JapaneseCars #CarCulture #KeiCars #JDMIcons #AutomotivePodcast

In this episode of The Radiator Arms podcast, James, Ant, and Will dive deep into the world of motorcycles — from childhood memories of first rides to grown-up reflections on risk, responsibility, and the unbeatable joy of life on two wheels.🏍️ Topics Covered: • First experiences riding motorbikes as kids • How parents (and kids) deal with the dangers of biking • Why bikes are both thrilling and risky • Learning to ride at British Superbike events • Dream bikes: Ducati, MV Agusta, and vintage legends • The evolving biker community and roadside camaraderie • Honest thoughts on whether YOU should get a bike🛠️ Plus, Real Stories: • James learning to ride at Cadwell Park • Will's lifelong itch to finally get on two wheels • Ant's memories of bikes, crashes, and growing up cautious • The hidden emotional connection between biking and family▷ Related Bike Content: https://www.youtube.com/playlist?list=PLNVfZAbP7rRkiMWZwsC4gYBT3F6fVbnGh★ Featuring:• https://www.youtube.com/@JayEmmOnCars • https://www.youtube.com/@sportzntouring • https://www.youtube.com/@WillThePlank 📧 Stay updated via the JayEmm Newsletter: https://mailchi.mp/jayemm/the-jayemm-newsletter-sign-upGet in touch or submit your car (or bike!) for review: Landlord@theradiatorarms.com#TheRadiatorArms #Motorcycles #Bikes #Motorcycling #BikeLife #JayEmmOnCars #SPORTZNTOURING #WillThePlank #Podcast #MotorbikeLife #BikeSafety #MotorcycleCommunity #Ducati #MVAugusta #BikeStories

In this episode of The Radiator Arms podcast, James, Ant, and Will dive into their most iconic memories of Top Gear – from the genuinely brilliant to the absolutely bizarre. Whether it's the specials, forgotten segments, the cars, or the controversies, nothing is off-limits in this nostalgic and often hilarious tribute to the world's most beloved car show.🎬 Topics Covered:• Top Gear specials we still talk about today• The Clarkson, Hammond & May era – why it worked (and when it didn’t)• Forgotten gems from the early seasons• Weird Top Gear spin-offs you might’ve missed• Which Top Gear car builds we’d actually want to own• The "Cool Wall", the "Star in a Reasonably Priced Car", and other quirks• Behind-the-scenes stories and surprising facts🚗 Plus, Personal Memories:• The first time we saw a Zonda in the wild• Top Trump cards and real-world car obsessions• What made Top Gear so important to our car journeys• Our favourite (and least favourite) Top Gear cars• Handbrake turns, VHS tapes, and old-school TV nostalgia★ Featuring:@JayEmmOnCars  @sportzntouring  @WillThePlank  📧 Stay updated via the JayEmm Newsletter:https://mailchi.mp/jayemm/the-jayemm-newsletter-sign-upGet in touch or submit your car for review:Landlord@theradiatorarms.com#TheRadiatorArms #TopGear #ClarksonHammondMay #JayEmmOnCars #SPORTZNTOURING #WillThePlank #Podcast #CarShows #TopGearSpecials #TopGearCars #AutomotivePodcast

In this episode of The Radiator Arms podcast, James and Will are left unsupervised as Ant has a case of being OLD! The result is a deep (and often hilarious) dive into the world of car dealers, MOT madness, and surprisingly emotional VW Golf brochures.🏎️ Topics Covered:• Good vs bad customer service at car dealerships• MOT advisory chaos: zip ties, dashboard seizures, and “crabbing”• Small independent garages vs corporate showroom robots• Kit car dreams and building a Caterham in a living room• When car dealers lose their franchises for being too good🛠️ Plus, Real Stories:• James’ Ferrari 430 gets new wheels in Lamborghini bronze• Will’s Golf has a more emotional backstory than most people• A Lamborghini dealership visit that made James sad• The Lotus that broke more than it drove• Unreal customer service from tiny businesses—and big brands that should know better• And yes, we talk about diesel vans. And 2CVs. And condensed milk accidents.★ Featuring:• https://www.youtube.com/@JayEmmOnCars• https://www.youtube.com/@WillThePlank🎬 Editing by• https://www.youtube.com/@sportzntouring📧 Stay updated via the JayEmm Newsletter:https://mailchi.mp/jayemm/the-jayemm-newsletter-sign-upGet in touch or submit your car for review:Landlord@theradiatorarms.com#TheRadiatorArms #CustomerService #CarDealerships #MOTFails #JayEmmOnCars #SPORTZNTOURING #WillThePlank #Podcast #CarStories #UsedCars #AutomotivePodcast #CaterhamBuild #ClassicCars

In this episode of The Radiator Arms podcast, hosts James, Ant, and Will reveal their love-hate relationships with car shows and track days, sharing real experiences, frustrations, and hilarious behind-the-scenes moments every car enthusiast can relate to!🏎️ Topics Covered:• Best and worst car show experiences• Why some car clubs aren't as welcoming as they seem• Track day etiquette: The good, the bad, and the ugly• Are car events becoming too commercialised?• How social media is changing car meets forever• Practical tips for your first-ever track day or car meet🛠️ Plus, Real Stories:• James' unforgettable track day disasters• Ant reveals his secret to enjoying crowded car shows• Will's unique solution for making car meets less stressful• Unexpected encounters with difficult car enthusiasts!▷ Related Car Show Videos:• https://youtu.be/SH9bxkWoQoU• https://youtu.be/kEnxkvdKs6g• https://youtu.be/tFlDemi2X84• https://youtu.be/eCgwwuD3Apo• https://youtu.be/J_QiocpZWrA★ Featuring:• https://www.youtube.com/@JayEmmOnCars  • https://www.youtube.com/@sportzntouring • https://www.youtube.com/@WillThePlank 📧 Stay updated via the JayEmm Newsletter:https://mailchi.mp/jayemm/the-jayemm-newsletter-sign-upGet in touch or submit your car for review:Landlord@theradiatorarms.com#TheRadiatorArms #CarShows #TrackDays #JayEmmOnCars #SPORTZNTOURING #WillThePlank #Podcast #CarMeets #AutomotivePodcast #CarCulture #TrackDayTips #CarEvents

In this episode of The Radiator Arms podcast, hosts James, Ant & Will, and special guest, Ant's son Damani of SPORTZ N TOURING, explore a crucial topic for young car enthusiasts: Are cool cars still affordable?🏎️ Topics Covered:• Cool cars still available at sensible money.• Why young enthusiasts struggle to get into exciting cars.• Damani's disastrous first car experience.• How the used car market has dramatically changed.• Hidden gems and overlooked enthusiast cars.• Clever strategies to insure and maintain affordable cars.🛠️ Plus, Real Stories:• Damani recalls his Mark IV Golf gearbox explosion.• James reveals the reality of running cheap enthusiast cars.• Will's experience with spending £5000 on a £350 Mark IV Golf.★ Featuring:• https://www.youtube.com/@JayEmmOnCars  @JayEmmOnCars  • https://www.youtube.com/@sportzntouring  @sportzntouring  Ant & Damani• https://www.youtube.com/@WillThePlank  @WillThePlank  • https://www.youtube.com/@Damanimarcano  @Damanimarcano  🕗 The Radiator Arms releases every Monday at 7AM on YouTube first, with audio versions following a week later on:• Spotify: https://open.spotify.com/show/7aUNIS6wZxbTqD67nL021h• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-radiator-arms/id1793343325• Amazon Music: https://music.amazon.co.uk/podcasts/e482ce48-d1ef-4e88-9bf2-71a0c2c37edc/the-radiator-arms• Audible: https://www.audible.co.uk/podcast/The-Radiator-Arms/B0DVCC9YTH• Deezer: https://www.deezer.com/en/show/1001590761📧 Stay updated via the JayEmm Newsletter:https://mailchi.mp/jayemm/the-jayemm-newsletter-sign-upGet in touch or submit your car for review:Landlord@theradiatorarms.com#TheRadiatorArms #AffordableCars #JayEmmOnCars #SPORTZNTOURING #WillThePlank #Podcast #YoungDrivers #BudgetCars #CarCulture #FirstCar #EnthusiastCars #UsedCarMarket