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cover art for Ep. 63 - How Hybrid Business Models & Value Pricing Drive Organizational Success w/ Caroline Johnson

The Professional Services Pursuit

Ep. 63 - How Hybrid Business Models & Value Pricing Drive Organizational Success w/ Caroline Johnson

Ep. 63

On this episode Brent is joined by the Co-Founder of The Business Model Company, Caroline Johnson. They discuss why 2024 is the year to change your businesses belief system and move towards a revenue and pricing model that provides more efficient, transparent engagements that utilize repeatable products and provide maximum value.


Topics covered in this episode include:


  • The shift towards selling value and the need for change
  • Why disruption is a friend, not a foe, and how AI plays a role
  • The importance in shifting your belief system in order to change
  • Top-down program development and productization 
  • The hybrid revenue model and its impact on the client engagement model


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