The Pricing For The Planet Podcast

In this episode of the Pricing for the Planet podcast, host Fabien Cros interviews Daniel Jeanroy, a certified Chief Value Officer (CVO), to explore how the CVO role transforms the traditional understanding of value in business. Daniel discusses the need to move beyond purely financial measures and integrate environmental and social impacts into value creation. He emphasizes the power of rethinking ROI, applying risk management tools from finance and insurance to long-term sustainability challenges like climate change.Key Takeaways and Aha Moments:-Value Beyond Profits: Businesses must consider long-term sustainability, not just immediate financial returns. Traditional ROI models are insufficient for 21st-century challenges.-Double Materiality: This emerging concept requires companies to assess both their financial and environmental/social impact, creating a more holistic view of risk and opportunity.-Leverage Financial Expertise for Sustainability: Techniques from risk management and insurance can be applied to model and mitigate climate-related risks, positioning CVOs as strategic players in sustainability.-New Frameworks in Action: Daniel explains how companies can operationalize sustainability through updated accounting standards like IFRS and CSRD, enabling better decision-making on sustainability initiatives.Aha Moments:-Recalibrating ROI: Daniel illustrates how Chief Value Officers are crucial in shifting business focus from short-term profits to long-term resilience by integrating climate risk into financial models.-CFO and CSO Collaboration: The collaboration between CFOs and Chief Sustainability Officers is key to bringing sustainability projects into the core business strategy.-Modeling Risk for the Future: Businesses are increasingly using risk models from the financial sector to understand the impact of climate change and biodiversity loss on their operations.Top Advice for Aspiring CVOs:-Risk Management as a Gateway: Daniel's journey highlights how a background in risk management, finance, or insurance can be leveraged to transition into sustainability roles.-Seek Specialized Training: Daniel recommends pursuing a Chief Value Officer certification or similar executive education to master the integration of sustainability into business operations.****Stay Connected with Pricing for the Planet:🌐 Website: https://www.pricingfortheplanet.com/📬 Newsletter: https://www.pricingfortheplanet.com/weeklydigest

In this episode of the Pricing for the Planet podcast, host Fabien Cros sits down with Maria Costa, Head of Sustainability Wealth Management and Insurance at Santander UK, to discuss how to forge a successful career in sustainability. Maria shares practical advice on breaking into the field, essential skills you need to thrive, and how to leverage both innovation and technology—especially AI—to accelerate your impact. Whether you’re looking to transition into sustainability or advance your existing career, this episode is packed with actionable insights and tips.Key Takeaways:-Build resilience: Sustainability is a field full of challenges. You’ll hear "no" often, but persistence is key to success.-Network shamelessly: Reach out to people in the industry. Don’t be afraid to ask for advice—most people are willing to help.-Stakeholder management is vital: Knowing how to communicate sustainability’s value to different business areas is crucial.-Upskilling is essential, but not mandatory: Formal education (like certifications) is helpful, but on-the-job learning and experience are equally valuable.-AI is the future: Understanding how AI can help accelerate sustainable business strategies will be a key differentiator in your career.-Big organizations vs. Startups: Choose the path that suits you—startups offer fast innovation, while big organizations provide scale and long-term impact.Aha Moments:-You don't need a degree in sustainability to enter the field—build expertise in a niche and keep learning.-Whether in a startup or large corporation, you can create significant impact in sustainability with the right approach.-AI and other emerging technologies will play a transformative role in the sustainability landscape. -Staying ahead of tech trends will give you a competitive edge.****Stay Connected with Pricing for the Planet:🌐 Website: https://www.pricingfortheplanet.com/📬 Newsletter: https://www.pricingfortheplanet.com/weeklydigest

In this episode, we’re thrilled to have Julia Nitz, an expert in ESG reporting and sustainability, joining us to demystify one of the hottest topics in sustainability right now: double materiality, a key concept from the Corporate Sustainability Reporting Directive (CSRD).Key Takeaways:1/ Double Materiality Explained – Julia breaks down double materiality into its two core components:-Impact Materiality: What’s the company’s effect on the environment and society?-Financial Materiality: What are the environmental, social, and governance (ESG) risks and opportunities for the company itself? It’s about seeing sustainability both as a responsibility and a business imperative.2/ Why Double Materiality Matters – The CSRD introduces a forward-thinking approach by focusing not only on how financial health is impacted by ESG factors but also how companies impact the world around them. Unlike the U.S. single materiality approach, this dual focus adds depth to sustainability assessments.3/ Starting with a Baseline – Julia emphasizes that for companies starting their CSRD journey, it’s crucial to first assess where you are. Conducting a double materiality assessment helps set a foundation, determining which sustainability factors are most relevant for the company.4/ The Realities of Double Materiality Assessments – From her experience leading workshops at NEMAC, Julia shares the "aha moment" of realizing how detailed and collaborative the process can be. Getting cross-departmental input helps uncover diverse perspectives on what really impacts the business and the world.5/ CSRD is an Opportunity, Not Just a Compliance Headache – For many, CSRD feels overwhelming due to its complexity. But Julia sees it as an opportunity to drive genuine sustainability transformation, especially as companies move from reactive reporting to proactive innovation. The CSRD also fosters transparency, allowing companies to benchmark against competitors more effectively.6/ It’s Not About Perfection—It’s About Progress – Julia reassures companies that the process doesn’t need to be perfect from day one. Instead, it's about evolving your approach over time, starting with what you know, and adjusting as you gather more data and experience.Stay Connected with Pricing for the Planet:🌐 Website: https://www.pricingfortheplanet.com/📬 Newsletter: https://www.pricingfortheplanet.com/weeklydigest

Join us for a masterclass on the Corporate Sustainability Reporting Directive (CSRD) with Fabien Cros and expert guest, Michel Scholte, co-founder of CSRDAcademy.com (https://csrdacademy.com/). This episode dives deep into the nuances of CSRD, its significance in the European regulatory landscape, and its impact on approximately 45,000 companies. Michel provides a succinct overview of how the CSRD extends the language of finance to include crucial elements of nature, society, and governance, aiming to ensure more sustainable corporate practices. Learn about the journey from previous directives to CSRD, the intricacies of the newly mandated European Sustainability Reporting Standards (ESRS), and the practical implications for businesses across Europe. Whether you're a business leader, a sustainability professional, or simply keen on the future of corporate responsibility, this episode offers essential insights into the transformative power of transparency and regulation in sustainability. Check out the CSRDAcademy: https://csrdacademy.com/ ****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest

In this episode, Fabien Cros explores the radical concept of True Pricing with Michel Scholte, co-founder of the Impact Institute. Michel enlightens us on how businesses can adopt True Pricing to incorporate the real social and environmental costs into their products and services, revolutionizing both sustainability and consumer behavior. Through compelling narratives, including a transformative journey of a chocolate company that led to dramatic market success and societal benefits, Michel illustrates the profound impact of True Pricing. This episode unveils the pivotal "epiphany moment" that many businesses experience when they realize that ethical pricing not only aids sustainability but also enhances their market presence and consumer trust. Tune in to learn how implementing True Pricing could be the key to a sustainable business model that also drives economic success.Check out True Price: https://trueprice.org/ ****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest

In this episode, Fabien CROS dives deep into the world of sustainable design with Nurra BARRY, the visionary founder and CEO of Carbon Saver. Discover how Carbon Saver is revolutionizing the architecture and interior design industries by integrating sustainability into the core of project planning, all while boosting profits and cutting costs.What is Carbon Saver?Carbon Saver is a cutting-edge platform designed to help interior designers and architects make environmentally conscious decisions from the very start of their projects. Acting as an environmental engineer, it provides an intuitive interface with a scoring system that helps users evaluate the sustainability of their choices, ensuring that projects are eco-friendly and cost-effective.In this episode, we cover:-The journey behind Carbon Saver's inception-Practical applications and benefits of Carbon Saver-The financial impacts of sustainable choices-Expansion plans into digital and fashion industries-Advice for aspiring entrepreneurs****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest

In this electrifying episode, we jam with Gerald J. Leonard, a jazz musician turned IT and sustainability powerhouse. Discover how Gerald’s unique journey and insights can transform your business strategy and help you rock the world of sustainability.Key Takeaways:🎯 Sustainability as a Mindset: It’s more than a buzzword; it’s a powerful framework for any business size.🎸 Music Meets Business: Uncover how the principles of musical practice, collaboration, and mentorship directly apply to business success.💡 Sustainability = Opportunity: Learn how sustainability can drive growth, cut costs, and open new revenue streams.🔧 Practical Steps: Real, actionable advice on implementing affordable and effective sustainability practices.Aha Moments:-Sustainability isn’t just about going green; it’s a killer business strategy.-The right partnerships can simplify your sustainability journey and amplify your impact.-Implementing sustainability practices can make you a leader in your industry, driving both profit and purpose.Connect with Gerald J. Leonard:Dive into Gerald’s world and grab your free sustainability tools at https://geraldjleonard.com/planet/Smash that like button, drop a comment, and subscribe for more game-changing insights on integrating sustainability into your business strategy!****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest

Welcome to the Pricing for the Planet Podcast, where we delve into the vital intersection of sustainability and business. In this episode, we have the pleasure of hosting Benedict Okpala, an entrepreneur from Nigeria and founder of KIRU Energy. Benedict shares his inspiring journey and the impactful work his company is doing in the field of solar energy.KIRU Energy is at the forefront of providing reliable, affordable solar solutions to homes and businesses in Nigeria. Benedict discusses the concept of shared value, the integration of Sustainable Development Goals (SDGs), and the role of technology in driving sustainability.Key Takeaways:1/ The urgency of saving our planet from carbon emissions.2/ Encouraging young people to participate in climate initiatives.3/ Practical applications of shared value in real-world business scenarios.4/ Integration of SDGs in business strategies.5/ The potential of technology, including AI and IoT, in enhancing energy efficiency and sustainability.Support KIRU Energy:Website: https://ourkiru.com/Follow on LinkedIn, Instagram, Twitter, and Facebook Kiru Energy LimitedLooking for equity investors to help expand their impactful work.Don't forget to like, share, and subscribe for more insights on sustainability and business!****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest**** Do you want to continue to learn about the intersection between sustainability and business: join our free PricingForThePlanet bi-weekly digest / newsletter: https://www.pricingfortheplanet.com/weeklydigestDiscover even more insights on www.PricingForThePlanet.com