The Poster Boy Podcast
A big business starts small. - Richard Branson
Amazon started with books and CDs.
Facebook and Google started in a dorm room.
Airbnb started with air mattresses on a terrible website.
UTP started out of the trunk of a car as a side business while waiting tables.
So many people want the "get rich quick" life. For every newsworthy business, there are hundreds of young entrepreneurs thinking about giving up. Don't let that be you.
Where are you starting?
If this is your second or third company, you know already know what it takes to start small and grow.
Is this your first business? The only resource you may have is time, energy, and a network of supporters. And that's okay.
Somewhere in a business plan or a spreadsheet, you've mapped out what the next three to five years look like, and that's good. I bet it's much bigger than today.
Some businesses began with a seed round or patiently saved cash cautiously invested. Whatever your situation is, the company you own today won't be a fraction of its size in the next few years.
And we're not just talking cash flow.
How to measure the size of your business
When you own a business, you invest time, money, and energy to get market share, growth, and profit (among other things.)
Time is finite - you only get 24 hours in a day. Where will you spend them?
Money burns fast - where are you going to invest it? And, what are you doing with the returns?
Energy is everything - the mental burden and physical exhaustion of events, clients, vendors, employees, finances, legal matters, customer service, marketing, strategy... and everything else you put into your business can be taxing if you don't know how to prioritize and execute.
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