The Poster Boy Podcast

If I see another “Now Hiring” sign, or better yet, a sign that says expect bad service because we are short staffed at a restaurant, I’m going to lose my mind. The world is different today, and there is no denying it. I’m pretty sure this statement officially makes me somewhat old. But I remember the days when getting a job was a big deal, because so many people applied for that job. Today people treat applying for jobs like online dating… They “apply” for everything, and even if they find a job, they keep looking for a different one and will jump ship faster than any other time in history. The interview process is so bad for us at my poster company, that the first question we have to ask people during an interview is: “Do you know what job you’re interviewing for?” 

The podcast talks about the history of sodas, which were originally developed as medicine in the 1800s. The oldest carbonated soft drink company in American history, Dr Pepper, got its start in 1885 at a pharmacy in Waco, Texas. The drink was created by a pharmacist named Charles Alderton, who developed a syrup that he could add to the soda fountain, and it was sold as a tonic that could help cure stomach ailments and pains and increase vitality and vigor. The soda was a hit and became a huge success, especially after being introduced at the 1904 St. Louis World's Fair. There are different stories about how Dr Pepper got its name, including one that involves a man dedicating the drink to the father of the girl he was trying to marry.

On this episode of The Poster Boy Podcast, I break down what have a business partner is really like. I also discuss the importance of choosing the right partner b/c they bring something you can't hire to the table. I share examples of my own personal failed partnerships and how to avoid my mistakes. If you're someone who is considering bringing on a business partner, this is an absolute must listen!

Grab the book: https://linktr.ee/theposterboyYa, we're on TikTok! https://www.tiktok.com/@the_poster_boy

Amazon started with books and CDs.Facebook and Google started in a dorm room.Airbnb started with air mattresses on a terrible website.UTP started out of the trunk of a car as a side business while waiting tables.So many people want the "get rich quick" life. For every newsworthy business, there are hundreds of young entrepreneurs thinking about giving up. Don't let that be you.Where are you starting?If this is your second or third company, you know already know what it takes to start small and grow. Is this your first business? The only resource you may have is time, energy, and a network of supporters. And that's okay.Somewhere in a business plan or a spreadsheet, you've mapped out what the next three to five years look like, and that's good. I bet it's much bigger than today. Some businesses began with a seed round or patiently saved cash cautiously invested. Whatever your situation is, the company you own today won't be a fraction of its size in the next few years.And we're not just talking cash flow.How to measure the size of your businessWhen you own a business, you invest time, money, and energy to get market share, growth, and profit (among other things.)Time is finite - you only get 24 hours in a day. Where will you spend them?Money burns fast - where are you going to invest it? And, what are you doing with the returns?Energy is everything - the mental burden and physical exhaustion of events, clients, vendors, employees, finances, legal matters, customer service, marketing, strategy... and everything else you put into your business can be taxing if you don't know how to prioritize and execute. Grab the book: https://linktr.ee/theposterboyYa, we're on TikTok! https://www.tiktok.com/@the_poster_boy

Do you remember being 12 or 13, and your mother or father would say things that you didn't quite understand? Like "Those are just Growing Pains," or "you'll know when you grow up," and "just wait until you're a parent."Keep reading: https://www.theposterboybook.com/post/trust-the-processGrab the book: https://linktr.ee/theposterboyYa, we're on TikTok! https://www.tiktok.com/@the_poster_boy