The Performance Marketing Podcast

In our final episode of 2025, Seed gathered around the Christmas tree with mince pies, mulled wine, and one by one dropped the questions they’ve always wanted to ask Nick and Robin into a jar. They get their office icks off their chests, discuss Chelsea boots and Sambas a few times, and confess the haircuts they've always wanted to have but never dared. We're signing off for 2025, see you next year for more silly podcast episodes! Merry Christmas! 🎄

In this episode, we sit down with Beth and Vic to unpack how they drove 42% more bookings for Giggling Squid, the UK Thai restaurant chain. They talk through the unglamorous but essential groundwork, the hyper-local strategy that saw Beth managing 120 different ad groups, and why infrastructure matters just as much as strategy. If you're interested in what actually drives results in paid social (rather than just the shiny headline figures), this one's for you.For more information on us and what we offer as an agency, head to helloseed.co.uk or follow us on socials @SeedBrighton 🌱

What’s it really like to do a digital marketing apprenticeship, and how different is the experience in-house vs at an agency?In this episode of The Performance Marketing Podcast, Anna and Scarlet sit down to chat about their apprenticeships from two angles. Anna completed her digital marketing apprenticeship four years ago within an internal marketing department. Scarlet is currently mid-apprenticeship at Seed post Ancient History degree.If you’re curious about apprenticeships, or hiring for one, this is a fun and honest listen. 🌱For more information on us and what we offer as an agency, head to https://helloseed.co.uk/ or follow us on socials @SeedBrighton 🌱

On this weeks episode of The Performance Marketing podcast, our social media specialist Marie chats to two of our designers Ally and Alicia about everyone’s favourite hot topic: AI. They talk about how it’s sneaking into their creative process, which tools actually make life easier, and whether they should be worried about being replaced by a robot any time soon.They also share their biggest icks when it comes to AI, compare some of the worst uses they’ve spotted, and debate if the future of design is collaboration… or competition.We promise not to talk about AI for at least a few more episodes now! For more information on us and what we offer as an agency, head to https://helloseed.co.uk/ or follow us on socials @SeedBrighton 🌱

In this deep-dive episode, 3 of our SEO Specialists, Tom, Nick and Adam explore how AI Overviews & Google’s latest AI-generated summaries are transforming the organic search landscape.They chat about tactical ways to stay visible, the technical signals AI overviews might be relying on, and how AI agents like ChatGPT and Google SGE are reshaping the way we think about visibility, authority, and intent.For more information on us and what we offer as an agency, head to https://helloseed.co.uk/ or follow us on socials @SeedBrighton 🌱

The founders are back in the poddy room, this time chatting about... AI! Shock. 🎙️In this episode of The Performance Marketing Podcast, Nick and Robin discuss how AI is transforming how we work at Seed.They chat about how new tools have dramatically cut down admin time, freeing the team to focus on strategy, creativity, and growth. Plus, they explore how the gap between thinking of an idea, to having a working product, has shrunk from years and months to days and hours. For more information on us and what we offer as an agency, head to https://helloseed.co.uk/ or follow us on socials @SeedBrighton 🌱

Join us to listen back to our second Linkedin Live session with Beth, our Paid Social Specialist, and Nabil, our PPC Specialist, as they unpack the psychological forces shaping consumer behaviour.They will be exploring mental shortcuts and emotional decision-making, covering:- What cognitive biases are and why they matter in marketing- How emotions, not logic, drive most purchase decisions- Real-world examples of how brands use these biases to influence behaviour- Strategies to work with human psychology, not against itWhether you’re a marketer, founder, or strategist, this session will leave you thinking differently about how your audience makes choices - and how you can ethically guide them.For more information on us and what we offer as an agency, head to https://helloseed.co.uk/ or follow us on socials @SeedBrighton

Listen back to the first session of our new LinkedIn Live series, where Lucy, Marie & Louis explored how AI and social media are transforming brand discoverability. 🔎In a world where algorithms shape what we see, this session will dive into how brands can evolve their strategies to stay relevant and visible in AI-powered search results. Expect practical insights, real-world case studies, and actionable tips to help your brand thrive in the age of AI.Whether you're a marketer, founder, or brand manager, this session is designed to help you future-proof your digital presence. 🌱https://helloseed.co.uk/

This week, Lauren chats with Zoë Hoyte, Community Fundraising Lead at Off the Fence, about The Future of Community and Fundraising.Off the Fence helps the socially excluded in Brighton & Hove. Their mission is to resist poverty, empower people and restore hope.Zoë shares her journey in community fundraising and why she’s so passionate about making a difference. They discuss how local charities can thrive with the support of values-driven businesses and why partnerships like the one between Seed and Off the Fence matter so much.She also shares some amazing stories and creative fundraising ideas that have brought people together. Plus the inside scoop on Seed’s annual volleyball tournament, a summer fundraising event for OTF that’s back on August 1st!Whether you're a business owner looking to give back, a charity supporter, or just curious about how community fundraising is evolving, this episode has plenty of insights and inspo. Tune in on Spotify, Apple Podcasts, and Amazon Music.Want more? Visit helloseed.co.uk or follow us @seedbrighton