The Performance Marketing Podcast

Is AI making us stupid?That's the question Nick and Nabil got stuck into on this week's episode of The Performance Marketing Podcast.Cognitive offloading, cognitive surrender, and whether checking your own thinking is becoming a lost habit. 🧠For more information on us and what we offer as an agency, head to helloseed.co.uk or follow us on socials @SeedBrighton 🌱

Smart Bidding is changing on 17th August, and not everyone's going to like it. Abbie and Brandon break down what Google's Target CPA and Target ROAS update actually means, why budget limited campaigns are the ones to watch, and what to do before the switch flips.For more information on us and what we offer as an agency, head to helloseed.co.uk or follow us on socials @SeedBrighton 🌱

Ten years in the making 🔥We had Charlie Hawker, Managing Director of a4labels.com, in the studio with Lauren to look back on a decade of working together, how it all kicked off, and where the business has grown to today. 🏷️For more information on us and what we offer as an agency, head to helloseed.co.uk or follow us on socials @SeedBrighton 🌱

Season 4 of The Performance Marketing Poddy! We've taken a 5 month break to faff around with new equipment, focus on some other projects and regroup, but we're back and we're on the lookout for guests. 💥Drop us a DM if you want to come into our Brighton studio for a chat 🎙️🌱Nick & Robin kicked off the first ep 💚

In our final episode of 2025, Seed gathered around the Christmas tree with mince pies, mulled wine, and one by one dropped the questions they’ve always wanted to ask Nick and Robin into a jar. They get their office icks off their chests, discuss Chelsea boots and Sambas a few times, and confess the haircuts they've always wanted to have but never dared. We're signing off for 2025, see you next year for more silly podcast episodes! Merry Christmas! 🎄

In this episode, we sit down with Beth and Vic to unpack how they drove 42% more bookings for Giggling Squid, the UK Thai restaurant chain. They talk through the unglamorous but essential groundwork, the hyper-local strategy that saw Beth managing 120 different ad groups, and why infrastructure matters just as much as strategy. If you're interested in what actually drives results in paid social (rather than just the shiny headline figures), this one's for you.For more information on us and what we offer as an agency, head to helloseed.co.uk or follow us on socials @SeedBrighton 🌱