The Performance Marketing Podcast

In this episode, we sit down with Beth and Vic to unpack how they drove 42% more bookings for Giggling Squid, the UK Thai restaurant chain. They talk through the unglamorous but essential groundwork, the hyper-local strategy that saw Beth managing 120 different ad groups, and why infrastructure matters just as much as strategy. If you're interested in what actually drives results in paid social (rather than just the shiny headline figures), this one's for you.For more information on us and what we offer as an agency, head to helloseed.co.uk or follow us on socials @SeedBrighton 🌱

What’s it really like to do a digital marketing apprenticeship, and how different is the experience in-house vs at an agency?In this episode of The Performance Marketing Podcast, Anna and Scarlet sit down to chat about their apprenticeships from two angles. Anna completed her digital marketing apprenticeship four years ago within an internal marketing department. Scarlet is currently mid-apprenticeship at Seed post Ancient History degree.If you’re curious about apprenticeships, or hiring for one, this is a fun and honest listen. 🌱For more information on us and what we offer as an agency, head to https://helloseed.co.uk/ or follow us on socials @SeedBrighton 🌱

On this weeks episode of The Performance Marketing podcast, our social media specialist Marie chats to two of our designers Ally and Alicia about everyone’s favourite hot topic: AI. They talk about how it’s sneaking into their creative process, which tools actually make life easier, and whether they should be worried about being replaced by a robot any time soon.They also share their biggest icks when it comes to AI, compare some of the worst uses they’ve spotted, and debate if the future of design is collaboration… or competition.We promise not to talk about AI for at least a few more episodes now! For more information on us and what we offer as an agency, head to https://helloseed.co.uk/ or follow us on socials @SeedBrighton 🌱

In this deep-dive episode, 3 of our SEO Specialists, Tom, Nick and Adam explore how AI Overviews & Google’s latest AI-generated summaries are transforming the organic search landscape.They chat about tactical ways to stay visible, the technical signals AI overviews might be relying on, and how AI agents like ChatGPT and Google SGE are reshaping the way we think about visibility, authority, and intent.For more information on us and what we offer as an agency, head to https://helloseed.co.uk/ or follow us on socials @SeedBrighton 🌱

The founders are back in the poddy room, this time chatting about... AI! Shock. 🎙️In this episode of The Performance Marketing Podcast, Nick and Robin discuss how AI is transforming how we work at Seed.They chat about how new tools have dramatically cut down admin time, freeing the team to focus on strategy, creativity, and growth. Plus, they explore how the gap between thinking of an idea, to having a working product, has shrunk from years and months to days and hours. For more information on us and what we offer as an agency, head to https://helloseed.co.uk/ or follow us on socials @SeedBrighton 🌱

Join us to listen back to our second Linkedin Live session with Beth, our Paid Social Specialist, and Nabil, our PPC Specialist, as they unpack the psychological forces shaping consumer behaviour.They will be exploring mental shortcuts and emotional decision-making, covering:- What cognitive biases are and why they matter in marketing- How emotions, not logic, drive most purchase decisions- Real-world examples of how brands use these biases to influence behaviour- Strategies to work with human psychology, not against itWhether you’re a marketer, founder, or strategist, this session will leave you thinking differently about how your audience makes choices - and how you can ethically guide them.For more information on us and what we offer as an agency, head to https://helloseed.co.uk/ or follow us on socials @SeedBrighton