The Paul Gough Show

In today's episode I answer:“How Do You Judge Your Success As A Dad?”“What Are You Most Proud Of As A dad and or business?”

In this fired-up rant, I break down what it really means to become a "unique self-creation" — and why your tattoos, car, and haircut don't count. I challenge the idea that following society's rules about marriage, routines, and success will ever make you happy, using the classic fisherman parable to drive it home. It's a wake-up call to stop living by everyone else's blueprint and start designing a life that makes you say "I wasn't supposed to do this."

In this episode, I go deep on something that most clinic owners get completely wrong - what your patients are actually paying you for. Spoiler: it's not the treatment.I get asked:"Why will a patient pay you $350 when they can get the same treatment for $150 around the corner?""What did Mr. Gucci understand about his customers that most clinic owners completely miss?""Why do some clients disappear for nine months, never use a single thing you offer, and still happily keep paying you?""How did the UCLA "See I Care" model completely change the way I think about patient experience?""What's the difference between good customer service and the kind of experience people will pay a premium for?""How do you know when your business is built to last — and how do you know when it's in trouble?"Register Now: https://cashpaysummit.com/

In today's episode I answer:“My Spouse Quit Her Corporate Job To Help Run The Clinic. Revenue Has Dropped 30%. Was This A Mistake?” “My Business Coach Told Me To Stop Taking Medicare Patients If I Ever Want To Be Rich. Is It Wrong to Deny Them?” "A Competitor Is Offering Free Evals And Undercutting Every Clinic In Town. Do I Match Them Or Hold My Price And Pray?" Register Now: https://cashpaysummit.com/

In today's episode I answer:"My Therapist Just Came Out As Transgender. Half My Patients Are Requesting Transfers. Do I Protect My Employee Or My Revenue?" "I'm The First Person In My Family To Own A Business. They Call Me 'The Rich One' Like It's A Slur.” Register Now: https://cashpaysummit.com/

On this episode of Coffee with Goughy, we go over some comments left on my social media:The viral post that sparked massive debate — "I Missed My Baby's First Year Building The Clinic. Was I Wrong?"Why people react so emotionally and quickly when I question how we think about parenting on social mediaThe comment that said "You have the rest of your life to make money — you can never get that time back" and why I disagreeThe commenter who called my perspective "atrocious" and the person who fired back with "That's why you'll never make it — you wouldn't date a broke man"Why people view money and family as an either/or choice instead of figuring out how to have bothThe difference between physical presence and emotional presence with your childrenWhy I believe 45 minutes of fully conscious time with your kid beats 4 hours of distracted, phone-addicted "quality time"The hypocrisy of people who judged me for working late with my first child — then told me "You're lucky because you've got the money" when my fifth child came alongWhy I think parenting is the last thing insecure people cling to as proof they're a success — and why that makes it such a hot-button topicThe difference between good guilt and bad guilt, and how I use guilt as fuel instead of letting it hold me backRegister Now: https://cashpaysummit.com/

In this episode, I sit down with an insurance-based clinic owner who's running at 90% insurance and 10% cash pay. He wants to shift gears but he's scared. He doesn't know how to make the transition without blowing up what he's already built.Here's what gets asked and answered:How do we shift from 90% insurance to more cash pay without risking the business we've already built?Do I need to close the doors on insurance and start fresh — or is there a smarter way?How do I turn a $100-per-session insurance patient into a $2,000–$3,000 lifetime customer?What's the difference between taking risks and managing risks — and why does that matter for this transition?5. How do I get patients to buy more when they don't even know what else I offer?How long does this realistically take — and why do most clinic owners get the timeline wrong?How do I run multiple things at once without losing my mind?Register Now: https://cashpaysummit.com/

In this episode, I sit down with a clinic owner Craft Castrall who's got all the assets in place — red light therapy, neurofeedback, shockwave, whole body vibration, body composition analysis — but he can't figure out how to get it all up and running in the next 30 days while he's still treating patients 25–30 hours a week.Here's what gets answered:How do I get all of my services up and running in the next 30 days when I'm still treating full-time?Why do clinic owners happily spend $150K on equipment but refuse to invest $4K/month in marketing?What does it actually look like to sacrifice short-term income to build long-term revenue systems? How do I scale from one-to-one treatment to one-to-many without burning out.How do I make sure every patient knows about everything my clinic offers?How many times do I really have to repeat the message to my staff before it sticks?How do I get all of my services up and running in the next 30 days when I'm still treating full-time?Register Now: https://cashpaysummit.com/