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The Paul Gough Show
EP690 The Highest Impact & ROI Marketing Campaigns (Live from PPM)
If you're a frustrated physical therapy clinic owner — stuck on the hamster wheel of insurance, low margins, and feeling like you're working harder than ever for less — then this podcast is for you.
I’m Paul Gough, former professional soccer physio turned 4-location cash-pay clinic owner in the UK — where healthcare is completely free. Yep, free. And yet, I built a thriving business that didn't rely on doctors, referrals, or chasing co-pays.
Now, alongside my incredible team — including Cameron Storer, one of the best marketers in the business and the man behind many of our clients’ six-figure breakthroughs — we’re lifting the lid on what actually works in today’s PT world.
Each week, we share the marketing, hiring, pricing, leadership, and mindset strategies that are helping 500+ clinic owners across the world finally take control of their businesses, escape the chaos, and grow predictable, profitable practices that work without them.
We’re not here to sugarcoat things. We’re here to help you go from “just another PT” to the CEO of a thriving business.
So if you’re serious about getting paid what you’re worth, stepping away from the treatment table, and finally building a business that gives you the time, money, and freedom you signed up for in the first place — hit subscribe, and let’s get to work.
👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/
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769. EP769☕"Hulk Hogan Told America To Take Their Vitamins And Say Their Prayers. Then He Got Caught Doing Neither. Paul — What's The PT Clinic Version Of That Hypocrisy?”
01:16:54||Ep. 769On this episode of Coffee with Goughy, I answer:"Hulk Hogan Told America To Take Their Vitamins And Say Their Prayers. Then He Got Caught Doing Neither. Paul — What's The PT Clinic Version Of That Hypocrisy?”“Hogan And Trump Both Built Empires On Personality Over Substance. You're A PT Clinic Owner Who Markets Himself On Social Media. Are You Any Different? Or Are You Just Hulk Hogan With A Microphone?”
768. EP768☕"How Do You Develop Self-Belief?" And "Is There A Workflow Or Nurturing System For B2B Marketing?" [Pint With Paul Live From LA]
21:37||Ep. 768In this special 'Pint With Paul: Live From LA' episode, I answer:"How Do You Develop Self-Belief?""Is There A Workflow Or Nurturing System For B2B Marketing?"
767. EP767☕"Is My Hulk Hogan Loving Head PT A Closet Trump Fan?" [Coffee With Goughy]
01:02:30||Ep. 767In today's episode I answer:"One Of My Therapists Watched The Hulk Hogan Netflix Doc And Now He Won't Stop Saying 'Brother' To Every Patient. Should I Be Worried About His Taste In Wrestling Or Is He A Closet Trump Fan?""A Patient's Husband Showed Up Screaming In My Lobby Over A Bill. The Visit Happened. I Have The Notes."
766. EP766☕"How Do You Maintain Peak Energy And Stay In Peak State Every Day — Especially As A Dad And Business Owner?" [Pint with Paul Live From LA]
15:36||Ep. 766In this special 'Pint With Paul: Live From LA' episode, I answer:"How Do You Maintain Peak Energy And Stay In Peak State Every Day — Especially As A Dad And Business Owner?"
765. EP765 "Is This The Most Successful Model To Work Towards Building In The Next 2-3 Years?"
45:26||Ep. 765In this episode, I break down why the most successful PT clinics are evolving into wellness facilities and the numbers prove it. My CEO group is hitting 2.5x labor efficiency ratios and 25-30% margins by adding tech and wellness services alongside PT. If you're capping out at $300K doing one-on-one, this is the model to work toward. Stop being in love with the method and start chasing the outcome... that's what separates the stuck from the successful.
764. EP764☕"How Do You Recruit And Find An Elite-Level PT In Today's Environment?" [Pint with Paul, Live from LA]
16:36||Ep. 764In this special 'Pint With Paul: Live From LA' episode, I answer:"How Do You Recruit And Find An Elite-Level PT In Today's Environment?"
763. EP763☕"My Therapist Has More Instagram Followers Than I Have Patients!!" [Coffee With Goughy]
28:38||Ep. 763In today's episode I answer:"My therapist has more Instagram followers than I have patients. She's building her brand on my time. She said, 'I'm the reason people walk through your door.'"
762. EP762☕"My Therapist Asked What's My Plan If She Leaves? ...Is She Leaving?" [Coffee with Goughy]
49:35||Ep. 762Today I answer:"My Therapist Asked What's My Plan If She Leaves? ...Is She Leaving?"
761. EP761☕"I Caught My Staff Talking About Me. Do I Fire Them Or Fix It?" [Coffee With Goughy]
59:12||Ep. 761Today I answered these questions:"I caught my staff talking about me. Do I fire them or fix it?""What are you most excited for this weekend?" (The Cash Pay Summit)"What do you hope people leave with?" (The Cash Pay Summit)