Share
The Paul Gough Show
EP758 The Gucci Bag Principle: Why Your Best Clients Will Happily Pay You $350 a Session
Ep. 758
β’
In this episode, I go deep on something that most clinic owners get completely wrong - what your patients are actually paying you for. Spoiler: it's not the treatment.
I get asked:
- "Why will a patient pay you $350 when they can get the same treatment for $150 around the corner?"
- "What did Mr. Gucci understand about his customers that most clinic owners completely miss?"
- "Why do some clients disappear for nine months, never use a single thing you offer, and still happily keep paying you?"
- "How did the UCLA "See I Care" model completely change the way I think about patient experience?"
- "What's the difference between good customer service and the kind of experience people will pay a premium for?"
- "How do you know when your business is built to last β and how do you know when it's in trouble?"
Register Now: https://cashpaysummit.com/
ππ Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/
π² Follow Paul here:
ποΈ Paul Gough Podcast β https://www.paulgough.com/podcast/
π Facebook: https://www.facebook.com/ThePaulGough
πΈ Instagram: @ThePaulGough
π₯ YouTube: Paul Gough Media
π¦ Twitter/X: @ThePaulGough
π Website: https://www.paulgough.com/
More episodes
View all episodes
769. EP769β"Hulk Hogan Told America To Take Their Vitamins And Say Their Prayers. Then He Got Caught Doing Neither. Paul β What's The PT Clinic Version Of That Hypocrisy?β
01:16:54||Ep. 769On this episode of Coffee with Goughy, I answer:"Hulk Hogan Told America To Take Their Vitamins And Say Their Prayers. Then He Got Caught Doing Neither. Paul β What's The PT Clinic Version Of That Hypocrisy?ββHogan And Trump Both Built Empires On Personality Over Substance. You're A PT Clinic Owner Who Markets Himself On Social Media. Are You Any Different? Or Are You Just Hulk Hogan With A Microphone?βΒ
768. EP768β"How Do You Develop Self-Belief?" And "Is There A Workflow Or Nurturing System For B2B Marketing?" [Pint With Paul Live From LA]
21:37||Ep. 768In this special 'Pint With Paul: Live From LA' episode, I answer:"How Do You Develop Self-Belief?"ο»Ώ"Is There A Workflow Or Nurturing System For B2B Marketing?"
767. EP767β"Is My Hulk Hogan Loving Head PT A Closet Trump Fan?" [Coffee With Goughy]
01:02:30||Ep. 767In today's episode I answer:"One Of My Therapists Watched The Hulk Hogan Netflix Doc And Now He Won't Stop Saying 'Brother' To Every Patient. Should I Be Worried About His Taste In Wrestling Or Is He A Closet Trump Fan?""A Patient's Husband Showed Up Screaming In My Lobby Over A Bill. The Visit Happened. I Have The Notes."
766. EP766β"How Do You Maintain Peak Energy And Stay In Peak State Every Day β Especially As A Dad And Business Owner?" [Pint with Paul Live From LA]
15:36||Ep. 766In this special 'Pint With Paul: Live From LA' episode, I answer:"How Do You Maintain Peak Energy And Stay In Peak State Every Day β Especially As A Dad And Business Owner?"
765. EP765 "Is This The Most Successful Model To Work Towards Building In The Next 2-3 Years?"
45:26||Ep. 765In this episode, I break down why the most successful PT clinics are evolving into wellness facilities and the numbers prove it. My CEO group is hitting 2.5x labor efficiency ratios and 25-30% margins by adding tech and wellness services alongside PT. If you're capping out at $300K doing one-on-one, this is the model to work toward. Stop being in love with the method and start chasing the outcome... that's what separates the stuck from the successful.
764. EP764β"How Do You Recruit And Find An Elite-Level PT In Today's Environment?" [Pint with Paul, Live from LA]
16:36||Ep. 764In this special 'Pint With Paul: Live From LA' episode, I answer:"How Do You Recruit And Find An Elite-Level PT In Today's Environment?"
763. EP763β"My Therapist Has More Instagram Followers Than I Have Patients!!" [Coffee With Goughy]
28:38||Ep. 763In today's episode I answer:"My therapist has more Instagram followers than I have patients. She's building her brand on my time. She said, 'I'm the reason people walk through your door.'"
762. EP762β"My Therapist Asked What's My Plan If She Leaves? ...Is She Leaving?" [Coffee with Goughy]
49:35||Ep. 762Today I answer:"My Therapist Asked What's My Plan If She Leaves? ...Is She Leaving?"
761. EP761β"I Caught My Staff Talking About Me. Do I Fire Them Or Fix It?" [Coffee With Goughy]
59:12||Ep. 761Today I answered these questions:"I caught my staff talking about me. Do I fire them or fix it?""What are you most excited for this weekend?" (The Cash Pay Summit)"What do you hope people leave with?" (The Cash Pay Summit)