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cover art for EP743 "How do I get my wellness services up and running in the next 30 days - when I'm still treating full-time?"

The Paul Gough Show

EP743 "How do I get my wellness services up and running in the next 30 days - when I'm still treating full-time?"

Ep. 743

In this episode, I sit down with a clinic owner Craft Castrall who's got all the assets in place — red light therapy, neurofeedback, shockwave, whole body vibration, body composition analysis — but he can't figure out how to get it all up and running in the next 30 days while he's still treating patients 25–30 hours a week.


Here's what gets answered:


  1. How do I get all of my services up and running in the next 30 days when I'm still treating full-time?
  2. Why do clinic owners happily spend $150K on equipment but refuse to invest $4K/month in marketing?
  3. What does it actually look like to sacrifice short-term income to build long-term revenue systems?
  4. How do I scale from one-to-one treatment to one-to-many without burning out.
  5. How do I make sure every patient knows about everything my clinic offers?
  6. How many times do I really have to repeat the message to my staff before it sticks?
  7. How do I get all of my services up and running in the next 30 days when I'm still treating full-time?


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