Share
The Paul Gough Show
EP687 How One Big Decision Changed Everything (Live From PPM)
In this episode, you’re going to hear a live conversation from Private Practice Marketer LIVE that left the entire room absolutely inspired.
Jordan Sahota – one of our amazing clients – stood up and shared how, just 16 months ago, he was working as a university lecturer while trying to run a physio business on the side. He was burnt out, barely profitable, and had no time with his family.
Today? He’s a full-time business owner, doubled his revenue, treats less than ever, and most importantly — he’s got his time back with his kids.
What changed?
It wasn’t a new treatment method. It wasn’t a “magic” ad.
It was a decision — to stop doing it alone… to join this community… and to start thinking like a real business owner.
After Jordan speaks, I jump in and share some of the mindset shifts that helped me go from being a full-time physio in the UK’s broken healthcare system… to building a multimillion-dollar global business… and ultimately, moving my family to Florida — my dream.
Inside this episode, I’ll walk you through:
- Why the biggest thing holding you back isn’t strategy — it’s your story.
- How I almost became “King Rat” — wealthy on paper, but trapped in my business.
- The 12-month roadmap for creating a $500/month concierge offer inside your practice.
- How to create status, exclusivity, and community that patients will pay to be part of.
- And why your team and your patients will only grow… when YOU do.
This is real talk. No fluff. Just the truth about what it takes to build the business — and life — you really want.
If you’ve ever felt like there’s more out there for you, but you’re not quite sure how to get it… this episode is your sign.
Let’s go.
👉 Subscribe to the podcast now – and never miss an episode that could change the course of your business.
🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/
👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: www.paulgough.com/free
💬 Got thoughts or takeaways?
Share them with us!
Tag Paul or drop a comment – we actually read them 😉
📲 Follow Paul here:
🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/
📘 Facebook: facebook.com/PaulGoughPhysioRooms
📸 Instagram: @ThePaulGough
🎥 YouTube: Paul Gough Media
🐦 Twitter/X: @ThePaulGough
🌐 Website: www.paulgough.com
👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/
📲 Follow Paul here:
🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/
📘 Facebook: https://www.facebook.com/ThePaulGough
📸 Instagram: @ThePaulGough
🎥 YouTube: Paul Gough Media
🐦 Twitter/X: @ThePaulGough
🌐 Website: https://www.paulgough.com/
More episodes
View all episodes
769. EP769☕"Hulk Hogan Told America To Take Their Vitamins And Say Their Prayers. Then He Got Caught Doing Neither. Paul — What's The PT Clinic Version Of That Hypocrisy?”
01:16:54||Ep. 769On this episode of Coffee with Goughy, I answer:"Hulk Hogan Told America To Take Their Vitamins And Say Their Prayers. Then He Got Caught Doing Neither. Paul — What's The PT Clinic Version Of That Hypocrisy?”“Hogan And Trump Both Built Empires On Personality Over Substance. You're A PT Clinic Owner Who Markets Himself On Social Media. Are You Any Different? Or Are You Just Hulk Hogan With A Microphone?”
768. EP768☕"How Do You Develop Self-Belief?" And "Is There A Workflow Or Nurturing System For B2B Marketing?" [Pint With Paul Live From LA]
21:37||Ep. 768In this special 'Pint With Paul: Live From LA' episode, I answer:"How Do You Develop Self-Belief?""Is There A Workflow Or Nurturing System For B2B Marketing?"
767. EP767☕"Is My Hulk Hogan Loving Head PT A Closet Trump Fan?" [Coffee With Goughy]
01:02:30||Ep. 767In today's episode I answer:"One Of My Therapists Watched The Hulk Hogan Netflix Doc And Now He Won't Stop Saying 'Brother' To Every Patient. Should I Be Worried About His Taste In Wrestling Or Is He A Closet Trump Fan?""A Patient's Husband Showed Up Screaming In My Lobby Over A Bill. The Visit Happened. I Have The Notes."
766. EP766☕"How Do You Maintain Peak Energy And Stay In Peak State Every Day — Especially As A Dad And Business Owner?" [Pint with Paul Live From LA]
15:36||Ep. 766In this special 'Pint With Paul: Live From LA' episode, I answer:"How Do You Maintain Peak Energy And Stay In Peak State Every Day — Especially As A Dad And Business Owner?"
765. EP765 "Is This The Most Successful Model To Work Towards Building In The Next 2-3 Years?"
45:26||Ep. 765In this episode, I break down why the most successful PT clinics are evolving into wellness facilities and the numbers prove it. My CEO group is hitting 2.5x labor efficiency ratios and 25-30% margins by adding tech and wellness services alongside PT. If you're capping out at $300K doing one-on-one, this is the model to work toward. Stop being in love with the method and start chasing the outcome... that's what separates the stuck from the successful.
764. EP764☕"How Do You Recruit And Find An Elite-Level PT In Today's Environment?" [Pint with Paul, Live from LA]
16:36||Ep. 764In this special 'Pint With Paul: Live From LA' episode, I answer:"How Do You Recruit And Find An Elite-Level PT In Today's Environment?"
763. EP763☕"My Therapist Has More Instagram Followers Than I Have Patients!!" [Coffee With Goughy]
28:38||Ep. 763In today's episode I answer:"My therapist has more Instagram followers than I have patients. She's building her brand on my time. She said, 'I'm the reason people walk through your door.'"
762. EP762☕"My Therapist Asked What's My Plan If She Leaves? ...Is She Leaving?" [Coffee with Goughy]
49:35||Ep. 762Today I answer:"My Therapist Asked What's My Plan If She Leaves? ...Is She Leaving?"
761. EP761☕"I Caught My Staff Talking About Me. Do I Fire Them Or Fix It?" [Coffee With Goughy]
59:12||Ep. 761Today I answered these questions:"I caught my staff talking about me. Do I fire them or fix it?""What are you most excited for this weekend?" (The Cash Pay Summit)"What do you hope people leave with?" (The Cash Pay Summit)