The Paul Gough Show

Hey — it’s Paul Gough here.

This episode is all about cutting through the noise when it comes to social media for clinic owners. If you've ever asked, “How do I get more followers?” or “What time should I post?” — you’re asking the wrong questions.

In this LIVE recording from PPM Live, I hand the mic over to Jason Massey — our in-house brand manager and social media genius — the guy who built a 2-million-follower TikTok account, racked up half a billion views, and now leads the content strategy behind all the magic on my pages.

But what Jason learned — and what he shares here — will shock you:

⚠️ Attention without a funnel = frustration.

Jason’s story proves that followers don’t matter if you don’t have a message, a product, and a clear path for people to buy from you. Inside this episode, you’ll discover:

• Why “interest media” beats “influencer media” every time
• How we get more views from 7,000 followers than people with 7 million
• The carousel post strategy that drives booked calls, not just likes
• What content formats to use (and which ones are a complete waste of time)
• How to turn your everyday clinic stories into engaging, scroll-stopping content
• And why 3–4 posts a day — when done right — will build your brand faster than any ad

You’ll also hear real examples from our campaigns, why storytelling is key, and how you can start building your local celebrity status without needing to go viral.

This one’s not fluff. It’s actionable. It’s real. And it’s the social media playbook for serious clinic owners who want results.

Let’s lock in. 🎧

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