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The Paul Gough Show
EP☕786"It's Not A Tech Decision — It's A Money Decision: Four Clinic Owners On Going All In" [Coffee with Goughy: Live From LA]
Ep. 786
•
You think AI is a tech decision. It's not. It's a money decision.
In this episode, we sit down with four of the clinic owners actually doing it — Jen, Jason, Ken, and Ricky. Real numbers, real growth, real sacrifices it took to get there.
They'll tell you straight: missing calls is costing you more than the tool that fixes it. Spending money to make money isn't reckless — it's just business.
You'll hear what it actually took for a clinician to step back and become a CEO. What sacrifice really looks like when you're scaling. And why the decision makers in this room aren't smarter than you — they're just faster to act.
Stop overthinking it. Make the decision.
- "Why start on this journey with AI, with a modern clinic?"
- "Who does this impact most in the clinic — staff, front desk, or you as the business owner?"
- "What was the breaking point that made you decide to go from a clinician treating 35+ hours a week to only 10 hours, and become CEO instead?"
- "How would you get started with a second location without doubling up on equipment costs?"
- "Where are you now spending more of your time since AI gave you that time back — team, marketing, or family?"
- "What sacrifices have you had to make in your personal lives and family to get where you are today, and what made it worth it?"
- "Is it easily worked into Paula's training to have her inform new leads about specialized services and technology before they even talk to a person?"
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