The Paul Gough Show

In today's episode I answer:"My therapist has more Instagram followers than I have patients. She's building her brand on my time. She said, 'I'm the reason people walk through your door.'"

Today I answer:"My Therapist Asked What's My Plan If She Leaves? ...Is She Leaving?"

Today I answered these questions:"I caught my staff talking about me. Do I fire them or fix it?""What are you most excited for this weekend?" (The Cash Pay Summit)"What do you hope people leave with?" (The Cash Pay Summit)

In today's episode I answer:“How Do You Judge Your Success As A Dad?”“What Are You Most Proud Of As A dad and or business?”

In this fired-up rant, I break down what it really means to become a "unique self-creation" — and why your tattoos, car, and haircut don't count. I challenge the idea that following society's rules about marriage, routines, and success will ever make you happy, using the classic fisherman parable to drive it home. It's a wake-up call to stop living by everyone else's blueprint and start designing a life that makes you say "I wasn't supposed to do this."

In this episode, I go deep on something that most clinic owners get completely wrong - what your patients are actually paying you for. Spoiler: it's not the treatment.I get asked:"Why will a patient pay you $350 when they can get the same treatment for $150 around the corner?""What did Mr. Gucci understand about his customers that most clinic owners completely miss?""Why do some clients disappear for nine months, never use a single thing you offer, and still happily keep paying you?""How did the UCLA "See I Care" model completely change the way I think about patient experience?""What's the difference between good customer service and the kind of experience people will pay a premium for?""How do you know when your business is built to last — and how do you know when it's in trouble?"Register Now: https://cashpaysummit.com/

In today's episode I answer:“My Spouse Quit Her Corporate Job To Help Run The Clinic. Revenue Has Dropped 30%. Was This A Mistake?” “My Business Coach Told Me To Stop Taking Medicare Patients If I Ever Want To Be Rich. Is It Wrong to Deny Them?” "A Competitor Is Offering Free Evals And Undercutting Every Clinic In Town. Do I Match Them Or Hold My Price And Pray?" Register Now: https://cashpaysummit.com/

In today's episode I answer:"My Therapist Just Came Out As Transgender. Half My Patients Are Requesting Transfers. Do I Protect My Employee Or My Revenue?" "I'm The First Person In My Family To Own A Business. They Call Me 'The Rich One' Like It's A Slur.” Register Now: https://cashpaysummit.com/