The Paul Gough Show

In this episode of Paul on Fire, I'm breaking down the PT salary crisis that's already here — therapists are demanding $150K, venture capital clinics are happy to pay it, and one PT was ready to ditch a trendy sports performance clinic for a nursing home just to get it. If your business can't afford to keep up, this is your wake-up call to fix your margins before your best people walk out the door.

In this episode, I explain why the PT industry is at an inflection point and your clients are already choosing wellness tech over traditional PT. Clinics adding these services are doubling their profit margins — and the ones clinging to the old model are getting left behind. This is your wake-up call to stop being obsessed with the method and start chasing the outcome.

In this special 'Pint With Paul: Live From LA' episode, I answer:"How Do You Recruit And Find An Elite-Level PT In Today's Environment?"

In today's episode I answer:"My therapist has more Instagram followers than I have patients. She's building her brand on my time. She said, 'I'm the reason people walk through your door.'"

Today I answer:"My Therapist Asked What's My Plan If She Leaves? ...Is She Leaving?"

Today I answered these questions:"I caught my staff talking about me. Do I fire them or fix it?""What are you most excited for this weekend?" (The Cash Pay Summit)"What do you hope people leave with?" (The Cash Pay Summit)

In this fired-up rant, I break down what it really means to become a "unique self-creation" — and why your tattoos, car, and haircut don't count. I challenge the idea that following society's rules about marriage, routines, and success will ever make you happy, using the classic fisherman parable to drive it home. It's a wake-up call to stop living by everyone else's blueprint and start designing a life that makes you say "I wasn't supposed to do this."

In this episode, I go deep on something that most clinic owners get completely wrong - what your patients are actually paying you for. Spoiler: it's not the treatment.I get asked:"Why will a patient pay you $350 when they can get the same treatment for $150 around the corner?""What did Mr. Gucci understand about his customers that most clinic owners completely miss?""Why do some clients disappear for nine months, never use a single thing you offer, and still happily keep paying you?""How did the UCLA "See I Care" model completely change the way I think about patient experience?""What's the difference between good customer service and the kind of experience people will pay a premium for?""How do you know when your business is built to last — and how do you know when it's in trouble?"Register Now: https://cashpaysummit.com/