Share
The Paul Gough Show
EP673 Paul Meets: Justin Vaidyan | From Covid Layoff to Nearly One Million
I loved this conversation with Justin.
In this episode of Paul Meets, I sit down with clinic owner and CrossFit lover Justin Vaidyan (https://www.arisephysicaltherapy.com) from New York, who has gone from zero to almost one million in revenue in a cash focused practice that is almost fully out of network. He started his business during Covid, used his house down payment to sign the lease on an old dry cleaner, and turned it into a modern performance clinic that now runs with multiple therapists and staff.
What I really wanted to pull out of Justin is the shift from great clinician to real business owner. The pricing mistakes, the awkward early marketing, the fear around hiring, and the identity crisis that happens when you stop being βthe physioβ and start leading a team.
Inside this episode you will hear Justin talk about:
- How he went from losing his job in Covid to starting a clinic and having a baby at the same time
- The decision to spend his house deposit on a tiny ex dry cleaning space and turn it into a premium performance clinic
- The scrappy early marketing that got him from zero to three hundred thousand by joining gyms, running screenings, and forcing himself into the community
- The reality of undercharging at one hundred and fifty a visit, dropping to one hundred and twenty five, and then climbing to two hundred and fifty and beyond
- Why hiring a therapist as his first full time role was a mistake and how he fixed it with a proper operations and admin set up
----
π Subscribe to the "Paul Meets" podcast now β and never miss an episode that could change the course of your business.Β
ποΈ Paul Gough Podcast β https://www.paulgough.com/podcast/
ππ Grab your FREE copy of any one of my six best-selling marketing books right here: www.paulgough.com/free
π² Follow Paul here:
ποΈ Paul Gough Podcast β https://www.paulgough.com/podcast/
π Facebook: facebook.com/PaulGoughPhysioRooms
πΈ Instagram: @ThePaulGough
π₯ YouTube: Paul Gough Media
π¦ Twitter/X: @ThePaulGough
π Website: www.paulgough.com
------------------------
#paulgough #thepaulgoughshow #physio #physicaltherapist #physiotherapy #pt #physicaltherapy #privatepractice #businessgrowth #marketing #marketingtips #digitalmarketing #growth #success #mindset #business #sales
ππ Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/
π² Follow Paul here:
ποΈ Paul Gough Podcast β https://www.paulgough.com/podcast/
π Facebook: https://www.facebook.com/ThePaulGough
πΈ Instagram: @ThePaulGough
π₯ YouTube: Paul Gough Media
π¦ Twitter/X: @ThePaulGough
π Website: https://www.paulgough.com/
More episodes
View all episodes
769. EP769β"Hulk Hogan Told America To Take Their Vitamins And Say Their Prayers. Then He Got Caught Doing Neither. Paul β What's The PT Clinic Version Of That Hypocrisy?β
01:16:54||Ep. 769On this episode of Coffee with Goughy, I answer:"Hulk Hogan Told America To Take Their Vitamins And Say Their Prayers. Then He Got Caught Doing Neither. Paul β What's The PT Clinic Version Of That Hypocrisy?ββHogan And Trump Both Built Empires On Personality Over Substance. You're A PT Clinic Owner Who Markets Himself On Social Media. Are You Any Different? Or Are You Just Hulk Hogan With A Microphone?βΒ
768. EP768β"How Do You Develop Self-Belief?" And "Is There A Workflow Or Nurturing System For B2B Marketing?" [Pint With Paul Live From LA]
21:37||Ep. 768In this special 'Pint With Paul: Live From LA' episode, I answer:"How Do You Develop Self-Belief?"ο»Ώ"Is There A Workflow Or Nurturing System For B2B Marketing?"
767. EP767β"Is My Hulk Hogan Loving Head PT A Closet Trump Fan?" [Coffee With Goughy]
01:02:30||Ep. 767In today's episode I answer:"One Of My Therapists Watched The Hulk Hogan Netflix Doc And Now He Won't Stop Saying 'Brother' To Every Patient. Should I Be Worried About His Taste In Wrestling Or Is He A Closet Trump Fan?""A Patient's Husband Showed Up Screaming In My Lobby Over A Bill. The Visit Happened. I Have The Notes."
766. EP766β"How Do You Maintain Peak Energy And Stay In Peak State Every Day β Especially As A Dad And Business Owner?" [Pint with Paul Live From LA]
15:36||Ep. 766In this special 'Pint With Paul: Live From LA' episode, I answer:"How Do You Maintain Peak Energy And Stay In Peak State Every Day β Especially As A Dad And Business Owner?"
765. EP765 "Is This The Most Successful Model To Work Towards Building In The Next 2-3 Years?"
45:26||Ep. 765In this episode, I break down why the most successful PT clinics are evolving into wellness facilities and the numbers prove it. My CEO group is hitting 2.5x labor efficiency ratios and 25-30% margins by adding tech and wellness services alongside PT. If you're capping out at $300K doing one-on-one, this is the model to work toward. Stop being in love with the method and start chasing the outcome... that's what separates the stuck from the successful.
764. EP764β"How Do You Recruit And Find An Elite-Level PT In Today's Environment?" [Pint with Paul, Live from LA]
16:36||Ep. 764In this special 'Pint With Paul: Live From LA' episode, I answer:"How Do You Recruit And Find An Elite-Level PT In Today's Environment?"
763. EP763β"My Therapist Has More Instagram Followers Than I Have Patients!!" [Coffee With Goughy]
28:38||Ep. 763In today's episode I answer:"My therapist has more Instagram followers than I have patients. She's building her brand on my time. She said, 'I'm the reason people walk through your door.'"
762. EP762β"My Therapist Asked What's My Plan If She Leaves? ...Is She Leaving?" [Coffee with Goughy]
49:35||Ep. 762Today I answer:"My Therapist Asked What's My Plan If She Leaves? ...Is She Leaving?"
761. EP761β"I Caught My Staff Talking About Me. Do I Fire Them Or Fix It?" [Coffee With Goughy]
59:12||Ep. 761Today I answered these questions:"I caught my staff talking about me. Do I fire them or fix it?""What are you most excited for this weekend?" (The Cash Pay Summit)"What do you hope people leave with?" (The Cash Pay Summit)