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EP673 Paul Meets: Justin Vaidyan | From Covid Layoff to Nearly One Million
I loved this conversation with Justin.
In this episode of Paul Meets, I sit down with clinic owner and CrossFit lover Justin Vaidyan (https://www.arisephysicaltherapy.com) from New York, who has gone from zero to almost one million in revenue in a cash focused practice that is almost fully out of network. He started his business during Covid, used his house down payment to sign the lease on an old dry cleaner, and turned it into a modern performance clinic that now runs with multiple therapists and staff.
What I really wanted to pull out of Justin is the shift from great clinician to real business owner. The pricing mistakes, the awkward early marketing, the fear around hiring, and the identity crisis that happens when you stop being “the physio” and start leading a team.
Inside this episode you will hear Justin talk about:
- How he went from losing his job in Covid to starting a clinic and having a baby at the same time
- The decision to spend his house deposit on a tiny ex dry cleaning space and turn it into a premium performance clinic
- The scrappy early marketing that got him from zero to three hundred thousand by joining gyms, running screenings, and forcing himself into the community
- The reality of undercharging at one hundred and fifty a visit, dropping to one hundred and twenty five, and then climbing to two hundred and fifty and beyond
- Why hiring a therapist as his first full time role was a mistake and how he fixed it with a proper operations and admin set up
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