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The Paul Gough Show

EP795 Do You Even Know If Your Business Is Winning? The 5 Numbers That Tell The Truth.

Ep. 795

In this episode, I answer:


  1. How do you even know if you're winning?
  2. What is a fair market salary for a clinic owner CEO?
  3. What is the labor efficiency ratio and why is 2.3 the target?
  4. What's the difference between marketing spend and marketing effectiveness?
  5. Are your operating expenses bloated with business owner benefits?
  6. Where does AI like Paula sit in your P&L — payroll or operating expenses?
  7. What happens to your margins as you scale from $0 to $300k vs $300k to $1M?
  8. Is Google and Facebook advertising dying?


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