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The Paul Gough Show
EP717 Are You Still Relying On Word Of Mouth In 2026? [PPM Live Dublin]
Ep. 717
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Live from PPM Live Dublin, I’m breaking down the biggest opportunity — and the biggest mistake — facing clinic owners right now.
AI is the gold rush.
But if you use it just to cut payroll and chase efficiency… you’ll miss the real win.
In this episode, I explain:
- Why robotic service is killing clinics
- How AI should free your team to deliver world-class human experiences
- Why “good enough” beats perfect every time
- The brutal truth about marketing, perception, and price
- Why most clinics are just “Harrods in a field”
- And the five big problems holding you back in 2026
AI should give you time.
Time to improve service.
Time to market properly.
Time to grow.
The clinics that win will combine AI efficiency with old-school care — names remembered, coffee ready, hugs at the door.
And if you don’t get visible?
If one more person doesn’t know who you are today than yesterday?
You’re already behind.
The game is changing fast.
The question is — will you lead… or get left in the field?
👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/
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