The Paul Gough Show

In this episode of Paul on Fire, Paul breaks down why growing distrust in doctors could be affecting PTs, too - and why patients may be more hesitant to commit to long plans of care.Plus, why smart clinic owners need to understand the bigger market forces around them, adapt their sales process, and focus on building TRUST before asking for commitment.

In today's episode I answer:“My Staff PTs HATE Elon Musk… I Secretly Want A Tesla. Should I Buy One and risk upsetting my staff?”  I Have A Nasty Patient My Staff Wants Me To Ban, But She’s Enrolled In My Highest Paying Treatment Package And Always Pays Ahead Of Time. She’s Been Warned To Mind Her Behavior, But Nothing’s Changed. Is Keeping Her On A Mistake?

In today's episode I answer:“Two of my staff LOVE Sophie Cunningham. The other seven think she's a horrible human being. They're now arguing about her at work and it's starting to divide the clinic. Do I step in — or tell everyone to grow up and get back to treating patients?”"One Of My PTs Caught Me Posting A Job Ad For Another Physical Therapist. Now He Thinks I’m Secretly Trying To Replace Him And The Rest Of The Team Are Asking Questions. Did I Just Destroy Their Trust?"

In this episode of Paul on Fire, I'm breaking down why nobody wants to take responsibility anymore - not for their business, not for their decisions, not for anything. I'm sharing the Kevin O'Leary story that exposes why 90% of consultants have never faced a real consequence in their life, and why AI, marketing, and sales will never be the thing that changes your business.If you're still waiting for the economy, the weather, or somebody else to fix your clinic, this is your wake-up call: there is no middle ground anymore, and the only thing that decides whether you're smashing it or drowning is whether you'll commit.

Most people want the summer in Europe. The big house. The freedom. The choices.Most people won't do what it takes to get it.In this episode I'm telling you something nobody else will — dreaming about the lifestyle almost never gets you there. Committing to being the best business owner you can be almost always does.[Recorded Live from the Cash Pay Summit Intensive at PG Media HQ | Attended by 30 Clinic Owners]

In this episode, I answer:If you're newer in business at $300-400k, what should you pay yourself?Why do business owners ignore KPIs until it's too late?What happens to your profit margin when you add fair market salary back in?How do you get paid three ways from one business?What are the only three things you can do with surplus cash from your business?Why do most people reach 85 and still have no money?What's getting in the way of going from $1M to $10M?How has AI removed every excuse you ever had for not growing?[Recorded Live from the Cash Pay Summit Intensive at PG Media HQ | Attended by 30 Clinic Owners]