Marketing Careers Uncovered

Want to know how the latest event tech is reshaping marketing? In this episode, I sit down with Vanessa Lovatt, Strategy Consultant and founder of Event Tech World. Vanessa’s been at the forefront of transforming how events are run, working with names like the Financial Times. We get into her biggest career lessons, the tools marketers should have on their radar, and what the future of event tech really looks like. Whether you’re an events pro or just curious about the tech driving the industry forward, this one’s packed with insights you can act on.

Curious about what it takes to scale and exit a digital business? In this episode, I chat with Ryan Williams, Entrepreneur and Founder of a successful social media enterprise. Ryan shares his journey from IT professional to building and selling a thriving digital business. He opens up about the challenges along the way, lessons learned, and what life looks like after the big sale. Whether you’re an aspiring entrepreneur or fascinated by the digital landscape, this episode offers real-world advice from someone who’s been there, done that, and got the t-shirt.

Wondering how to navigate the UK’s competitive marketing job landscape?In this episode, I sit down with Gareth Cartman, a marketer turned recruiter, who recently conducted an in-depth study on the current state of the UK marketing job market. We delve into key findings from his report and discuss strategies for standing out, managing salary expectations, and tapping into hidden job opportunities. Whether you’re in the UK or elsewhere, Gareth’s insights offer valuable guidance for advancing your marketing career.Read the full report

Ever wondered how to truly measure the effectiveness of your marketing efforts? In this episode, I sit down with Matt Laybourn, founder at Rockee, to discuss his journey from building a B2C e-commerce brand to becoming an expert in marketing effectiveness. We explore the challenges of proving marketing impact, the evolution of buyer behavior, and the role and limitations of AI in content creation. Whether you’re a seasoned marketer or just starting out, Matt’s experiences offer valuable lessons on enhancing marketing performance.

Ever wondered what it takes to excel in social media? In this episode, I chat with Katie Barber, a social brand manager with experience across the UK, Europe, and Silicon Valley. We discuss her design background and how it paved the way for her first roles, balancing creativity with business goals, and why consistency is a superpower. Katie also shares how AI is influencing her work, reflections on starting her own business, and plenty of practical advice for aspiring social media managers.

With a background spanning business development, operations, training and development, and community development, Prabhjyot has always been attracted that roles where she can have a lasting impact. As she turned her sights to marketing we discuss how she:Turned the skills she developed in other roles towards marketingLearned from other marketers and people around herDeveloped a freelancing career, how she was able to compete and win new clientsAdditional links to resources mentioned:'The Fractional CMO Method' book by Casey Stanton: https://cmox.co/book/ The Fractional CMO Community: https://www.facebook.com/groups/fractionalcmo/Toptal freelance talent platform https://www.toptal.com/

We finally have a jingle of our very own! Have a listen...With more great conversations lined up, could you spare a minute to leave a review?

Katie joins us to discuss the best and worst aspects of a career in marketing with her trademark, candid style. Sharing her own routes and approach to succeed despite learning difficulties, being told university wasn't 'for her' and toxic work environments, we discuss:How she created, and took every opportunity to stand out from the crowdHer first steps into the industry managing online communities with brands like DurexWorking in toxic environments and her drive to go freelance.How ‘No Wanky Bollocks’ was created and it's role in calling out bullshit in businessWhy and how she built Antiquoted, a platform to help diverse voices and perspectives get heard in the media(You can read Katie's article we discussed on No Wanky Bollocks at https://nowankybollocks.com/2023/07/06/red-flags-and-the-toxic-topless-boss/)

From her beginnings in sales and recruitment followed by 15 fruitful years at Microsoft working with some of their biggest brands including Xbox, Windows, Surface and Office, Harriet walks us through her development as a marketer prior to starting her own consulting business.We discussed:• Making the transition from recruitment to marketing• How marketing approaches evolved at Microsoft over 15 years• Working with global marketing colleagues to localise and deliver impactful campaigns accross diverse markets• Building strong relationships, leveraging networks and starting her own business.