The New Bazaar

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How we choose

Season 1, Ep. 19

Vicki Bogan is an economist who specializes in financial economics, household finance, and behavioral finance – in other words, a specialist in how people make investment decisions. Whether to invest in the stock market or the bond market; how much; and other kinds of investing too, like whether to pursue a graduate degree.


And the things she has found that influence our investment decisions are often things we don’t really consider. Like the kinds of households we live in, our health, or even things like the gender of our children. And as you’ll hear in the chat with Cardiff, she is interested in figuring out what is really going on. Not how people should make choices, but how they actually do make choices – and why those choices matter.


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