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The Net Zero Business Podcast
3 Reasons Why Your Net Zero Strategy is Failing
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In this episode of the Net Zero Business Podcast, I run through the 3 most common failures that lead to a Net Zero Strategy failing. For each, I explain how I avoid these elephant traps when I'm developing Net Zero Strategies with my clients.
The Net Zero Business Podcast is brought to you by Terra Infirma Ltd – check out our Net Zero Accelerator if you need help with your strategy.
Podcast logo courtesy of Avery & Brown.
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Sustainability and Small Business with Jasper Steinhausen
47:36|And after our August compilation episodes of the Net Zero Business Podcast, we are back with a bang in the form of Jasper Steinhausen, author of Making Sustainability Profitable, aimed at Small and Medium Sized Enterprises in the manufacturing sector. I felt a real meeting of minds as we compare and contrast Jasper's sustainability sweetspot with mine and delve into mindsets, unleashing creativity and the circular economy. Almost everything Jasper says is not only very wise but eminently quotable and I thoroughly enjoyed re-listening during the production process.If you want to take up Jasper's special offer of one of three gifts then click here. The Net Zero Business Podcast is brought to you by Terra Infirma Ltd – Bringing Sustainability to Life Podcast branding courtesy of Avery & Brown.Words of Wisdom: The Mental Challenge of Delivering Sustainability
28:55|Delivering Sustainability is far from easy and takes its mental toll on practitioners. In the final Words of Wisdom compilation episode of this summer, we look at the mental aspects of delivering Sustainability with these fantastic contributions:Eco-anxiety and me – Anna-Lisa Mills, Smart CarbonHow declaring a climate emergency saved me from jail – James Dixon, Newcastle Hospitals TrustPessimism, optimism and faith – Amir Sokolowski, CDPMeditation, innovation and Sustainability – Mark Shayler, ApeThe full interviews can be heard by clicking the links.The Net Zero Business Podcast is brought to you by Terra Infirma Ltd - bringing Sustainability to life.Podcast branding courtesy of Avery & Brown.Words of Wisdom: Offsetting/Voluntary Carbon Markets
19:05|During August, we are publishing a series of compilation episodes featuring the best bits of our interviews on a particular theme. This time we are looking at that most controversial of topics, offsetting aka voluntary carbon credits. Does it work? Is it a distraction? Is it greenwash? Before you make up your mind, check out these contributions:The state of play in offsetting – Nic Alexander of Thallo (full interview here)The hidden risk of relying on offsets – Mel Blackmore of Blackmore's (full interview here)Alternatives to offsetting #1: insetting – Alex Herridge of Skanska/Anglian Water (full interview here)Alternatives to offsetting #2: social offsetting – Olli Jones of Cundall (full interview here)The Net Zero Business Podcast is brought to you by Terra Infirma Ltd - bringing Sustainability to life.Podcast branding courtesy of Avery & Brown.Words of Wisdom: Sustainable Supply Chains
20:33|During August, we are publishing a series of compilation episodes featuring the best bits of our interviews on a particular theme. This time I've collated four clips about the different aspects of the supply chain which I think are very insightful:The state of play in Supply Chain Sustainability – Shaun McCarthy OBE, Supply Chain Sustainability School (full interview here)Collaborating with competitors to improve Supply Chain capacity – Alex Roberts, Vistry Group (full interview here)Turning a disgraced supply chain around through radical change – Aida Greenbury (full interview here)How the supply chain is choking the EV industry – Prof Colin Herron (full interview here)The Net Zero Business Podcast is brought to you by Terra Infirma Ltd - bringing Sustainability to life.Podcast branding courtesy of Avery & Brown.Words of Wisdom: Sustainable Design and Innovation
18:22|During August, we are publishing a series of compilation episodes featuring the best bits of our interviews on a particular theme. As the old cliché goes, we won't fix climate change and other environmental problems with the same thinking that created them, so this episode is all about design and innovation. The clips I have picked are:The importance of design from Alex Herridge of Skanska/Anglia Water (full interview here)Eco-design and cost from Rich Deaville of Balfour Beatty (full interview here)Biomimicry: The Factory as a Forest by Lisa Conway of Interface (full interview here)Insect protein in an industrial ecology-style cluster by Tobias Webb of the Innovation Forum (full interview here).The Net Zero Business Podcast is brought to you by Terra Infirma Ltd - bringing Sustainability to life.Podcast branding courtesy of Avery & Brown.Words of Wisdom: Engagement for Sustainability
32:28|During August, we are publishing a series of compilation episodes featuring the best bits of our interviews on a particular topic. First up is the crucial area of engagement, featuring the following contributions:Engaging the public on the BBC - Lucy SiegleB2B green marketing - Russ Avery of Avery & BrownInternal engagement using Green Jujitsu - Elisa Gasperini of AhsellGamification: making Sustainability fun - Dr Paula OwenClick on the links to get the full interview in each case.The Net Zero Business Podcast is brought to you by Terra Infirma Ltd - bringing Sustainability to life.Podcast branding courtesy of Avery & Brown.Building trust in green marketing with Russ Avery, Avery and Brown
39:39|In this episode of the Net Zero Business Podcast, I talk to Russ Avery of the Avery & Brown marketing agency about his Sustainability career, his views on green marketing and other interests, notably AI. Here's the highlights:• Purpose driven business• How clichéd images betray an inability to tell a story.• Avoiding greenwash, greenhushing and the danger of big numbers• Becoming a BCorp as a small business• AI for goodAs always, the podcast is brought to you by Terra Infirma Ltd - Bringing Sustainability to LifeShining a light on offsetting with Nic Alexander, Thallo
31:34|This week I speak to Nic Alexander of Thallo about Sustainability's most controversial topic, offsetting. We talk about the strengths and weaknesses of the current market for voluntary carbon credits (to use offsetting's Sunday name) and what is being done to address the weakness. Along the way we bust some of the lazy myths of offsetting and talk about why more businesses are embracing it.The Net Zero Business Podcast is brought to you by Terra Infirma Ltd - Brining Sustainability to Life