The Marketing Update Podcast

What have Coco-Cola, John Lewis, and Campaign Against Living Miserably got in common with Australian Lamb? It's The Marketing Update Podcast. Whether you like it or not your hosts Emma and David are back and this time they're discussing four totally different TV and CTV advertising campaigns from 2025. They showcase what the brands did to make their campaign so impactful, and what success looks like each brand. Plus they chat about how the US Army have created a 'marketing suite' for their recruitment drive ads, and how Netflix plans to doubled down on their ad-supported subscription tier. Listen to 43 minutes of laid back conversation that'll lead to real marketing insights.Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcastIf you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk 

Just like Smash Mouth said 'the pods keep comin and they don't stop comin' because David & Emma are back at it with another guest. This week on The Marketing Update Podcast Gus Allen of Beyond Insights talks about consumer psychology and customer research. While Emma & David mine Gus's brain for WHY should you do customer research, and HOW to do customer research by bringing you more marketing insights through laid back conversations.Plus they discuss LinkedIn's new B2B attribution dashboards and partner API, and Gen Alpha's $5.46 trillion spending power and ways to tap into it.Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcastIf you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk 

In this mini episode of The Marketing Update Podcast where we cover marketing updates you might have missed Emma brings you a(nother) AI tool that turns images into talking videos. David has more reporting for you, this time about the state of Gen Alpha's spending power (reportedly in the trillions). Emma explains why LinkedIn's B2B attribution dashboards might not live up to your expectations, and David ends on a discussion about Meta's new ad-free subscription (and why he thinks it's a scam).Useful links: https://www.marketingdive.com/news/gen-alphas-546t-economic-impact-heres-what-the-numbers-say/761171/https://www.linkedin.com/business/marketing/blog/measurement/linkedin-introduces-b2b-attribution-and-analytics-with-marketing-partners https://www.veed.io/blog/fabric-use-caseshttps://www.marketingweek.com/meta-no-ads-subscription-facebook-instagram-uk/Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcastIf you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk 

In episode 6 of The Marketing Update Podcasts's mini-episode titled "Did you miss it?" David and Emma bring you the marketing industry updates you might have missed. In this quick-fire episode that you can consume on your daily walk to buy more oat milk, they cover: Rage-bait and shock value marketing is everywhere, but is it working or is it just a case of shocked and dropped from the consumer's mindWomen in the US are set to control nearly $30 trillion in assets by 2030 giving them huge spending power. Are you ready to leverage this audience?Not one, but two surveys spanning the globe are telling us that CTV ads are where it's at. Not sure where to start, tune in!Lacoste are another example of a high profile brand playing around with their legacy. We dissect this latest work and ponder the learnings.Useful links:https://www.mckinsey.com/industries/financial-services/our-insights/women-as-the-next-wave-of-growth-in-us-wealth-managementhttps://www.teads.com/blog/2025-uk-ctv-pulse-survey/https://www.emarketer.com/content/nearly-half-of-ad-supported-tv-viewing-streaminghttps://corporate.lacoste.com/lacoste-transforms-its-iconic-crocodile-into-a-goat-to-celebrate-novak-djokovic-with-an-exclusive-capsule-collection/Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcastIf you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk 

In the latest episode David and Emma battle over the benefits and pitfalls of brand vs performance marketing. Emma in the corner of brand, and David in the corner of performance. Who will come out on top? While that spectacle festers in your mind, listen to them complain about the rise of LinkedIn 'influencers' and if the platform and audiences are ready for them. And how Reddit's growth figures are being driven by (topic-de-jour) AI.Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcastIf you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk 

In episode 5 The Marketing Update Podcasts's mini-episode titled "Did you miss it?" where David and Emma try to bring you recent marketing industry updates you might have missed they chortle their way through the following topics:This week's topics:Instagram (again?) are giving away more secrets in the form of a visual explaining which format is best for you audience.AI start-up Athena raise £2.2m in funding to build a GEO engine to help you get listed in LLMs.Reddit lay out which ads work best and explain how their AI search is driving huge growth in SEO.The rise of the LinkedIn 'Influencer' is here, but is the audience and the LinkedIn platform ready?Useful links:https://www.business.reddit.com/copy-creative-best-practiceshttps://www.marketingtechnews.net/news/marketing-methods-respond-to-technology-changes-with-privacy-ai-and-search-under-scrutiny/https://www.marketingbrew.com/stories/2025/07/22/linkedin-breakout-platform-content-creatorsConnect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcastIf you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk 

The Marketing Update Podcast episode 9 Emma and David bring in friend of the podcast Zac Radbone to assist in the topic of how to build your personal brand. Highlights include; David getting the definition of personal branding wrong, Emma asking about success metrics (and getting shot down), and Zac's Australian accent.They also cover content strategy for personal branding, LinkedIn profile optimisation and hints & tips on comment moderation and how to get started by pushing through the 'cringe' of posting.As well as their 'Did you miss it' update covering AI search and WhatsApp advertising. Tune in for 36 mins of conversation that'll lead to real marketing insights.Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcastZac's LinkedIn: https://www.linkedin.com/in/zacradbone/If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk 

In the fourth episode of The Marketing Update Podcasts's mini-episode titled "Did you miss it?" which focuses on recent marketing updates you might have missed. David and Emma rugby tackle the following topics in 15 minutes or less.This week they discuss:LinkedIn is pushing vertical videos again but this time for advertising. What does this mean for marketers?Instagram have allowed Google to crawl their platform which means IG content can show up in Google searches now. But what are the restrictions and how to opt out?A new study shows how different ways of optimising your content can increase your chance of appearing in LLMs. Which are they, and how do you implement them? And lastly,WhatsApp ads are now live in the 'Updates' tab of your app. What formats have they launched and what does it mean for digital advertising?Useful links for this episode:https://www.chris-green.net/post/content-structure-for-ai-searchhttps://varn.co.uk/insights/instagram-posts-in-google-search/https://www.linkedin.com/posts/lindseyedwards_theplacetob2b-b2bmarketing-activity-7335998811976159232-xRtyhttps://www.marketingtechnews.net/news/whatsapp-ads-rollout-starts-meta-breaks-promise/Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcastIf you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk