Latest episode
6. What six months of marketing chaos in 2026 actually taught us
28:27||Season 2, Ep. 6If you thought 2026 was chaotic and you've lost the plot, we've got you. Emma and David take you through the tech updates, trends and campaigns in 2026 so far. Of course, your favourite marketing consultants wouldn't just leave you there, oh no. They will take you through what you should focus on after you've finished sippin' your aperol on your summer holiday. Hubspot report that having taste is the way to fight back against AI and have your brand stand out, but how can you keep taste at the centre of your marketing? Listen to find out! In the words of Pretty Little Marketer “be a brand, but do it casually.”Useful Links:https://en.wikipedia.org/wiki/Wikipedia:Signs_of_AI_writinghttps://www.linkedin.com/news/story/the-risks-of-green-hushing-9084226/ https://bcorporation.uk/news-stories-and-events/news/b-corps-outperforming-ordinary-businesses-new-data-shows/https://hubspot-state-of-marketing-2026.replit.app/https://www.prettylittlemarketer.com/blog/2026-social-media-predictionsConnect with us: If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast
More episodes
View all episodes
5. Why most cultural moments don't need your brand w/ Eve Macdonald
38:52||Season 2, Ep. 5In this episode of The Marketing Update Podcast David and Emma are joined by Eve McDonald from Kiss Branding. The three of them confabulate on brand strategy, earning a seat at the table versus just turning up with a rainbow thermos and hijacking the moment. And what small businesses can do with no budget and a lot of nerve.Emma brings her trademark commentary on Smartphone Free Childhood's latest cinema ad. While David goes full gay and talks about Patagonia vs Pattie Gonia: why a clothing brand is suing a drag queen.Useful Links:www.linkedin.com/posts/joeryrie_we-rebuilt-a-1990s-video-shop-in-slough-to-ugcPost-7471149035870130176-jJfx/https://time.com/article/2026/06/01/patagonia-pattie-gonia-trademark-lawsuit-what-to-know/Connect with us: If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast4. Your marketing is running on assumptions. An audit will prove it.
36:21||Season 1, Ep. 4"We've never done a marketing audit where the problem was what the client thought it was."In this episode of The Marketing Update Podcast David and Emma drawn on their combined experience to preach about why and how a marketing audit will be valuable for your business. They also update you on Instagram's latest kerfuffle with followers, and an approach to unconventional product launches with Lena Dunham. Tune in for some laid back conversation that will lead to some marketing insights.Useful Links:https://on.substack.com/p/inside-lena-dunhams-substack-pressConnect with us: If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast3. The dos and don'ts of building a website
43:22||Season 2, Ep. 3If there's a mistake to be made in creating or updating a website - these two have done it! David and Emma talk passionately about the good and the bad things they've learned about project managing websites. They know this episode will save you TIME and MONEY (if you listen to the whole thing).They also ask Did you miss it? Google's most recent SPAM update and being 'over-employed' (don't worry if you don't know what this mean - Emma explains it all.Useful links: https://www.youtube.com/watch?v=F2VFJ5Rw4Johttps://wildcatdigital.co.uk/blog/march-2026s-digital-marketing-news-roundup/https://www.squarespace.com/https://webflow.com/https://www.wix.com/https://wpengine.com/https://new.drupal.org/homehttps://www.sitecore.com/Connect with us: If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast2. Challenger brands: when disruptive messaging leads to Unicorn status
46:06||Season 2, Ep. 2What do Tony's Chocalonley, Ordinary, BrewDog, Liquid Death and Canva all have in common? Nothing, until now. In this episode of The Marketing Update Podcast Emma and David discuss bringing a challenger brand ethos to any marketplace. And 'Did you miss it?' Open AI and 'Link in bio' Substack have must-hear updates for all marketeers. Listen to the full episode for a laid back conversation that'll lead to some real marketing insights.Useful links: https://www.milkkarten.net/p/more-perfect-union-social-strategyhttps://openai.com/index/testing-ads-in-chatgpt/https://uk.tonyschocolonely.com/blogs/news/its-chocolonely-not-chocoloneyhttps://cosmeticsbusiness.com/the-ordinary-tackles-misleading-beauty-jargon-the-periodic-fablehttps://www.instagram.com/liquiddeathConnect with us: If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast1. WTF happened to marketing in 2025? And what's going to happen in 2026.
34:16||Season 2, Ep. 1After a brief hiatus Emma and David are back and they hoped you missed them like they missed you! In this episode they cover Oatly's UK legal battle loss, and what it means for advertisers, as well as some handy how-to guides for marketeers from PostHog. However the meat of this week's episode is the (lack of) clairvoyance for their marketing predictions of 2025. Both David and Emma discuss the state of SEO, AI, community and videos in 2025 and make predictions for the big marketing trends for 2026.Useful links: https://posthog.com/handbook/content/seo-guidehttps://posthog.com/handbook/growth/marketinghttps://www.bbc.co.uk/news/articles/cx2gnl45g40oConnect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcastIf you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk19. Brands that are killing their (C)TV ads
43:44||Season 1, Ep. 19What have Coco-Cola, John Lewis, and Campaign Against Living Miserably got in common with Australian Lamb? It's The Marketing Update Podcast. Whether you like it or not your hosts Emma and David are back and this time they're discussing four totally different TV and CTV advertising campaigns from 2025. They showcase what the brands did to make their campaign so impactful, and what success looks like each brand. Plus they chat about how the US Army have created a 'marketing suite' for their recruitment drive ads, and how Netflix plans to doubled down on their ad-supported subscription tier. Listen to 43 minutes of laid back conversation that'll lead to real marketing insights.Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcastIf you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk