<p>Welcome to <em>The Marketing Monologues</em>, the end-of-year special brought to you by Becoming THE Expert and sponsored by <em>The Content Marketing Bootcamp</em>—your go-to training event for thought leadership and content marketing success, coming in 2025.</p><p><br></p><h3>In this festive yet reflective episode, host John Hayes takes you on a journey through:</h3><ul><li>A personal and unexpected Christmas tale featuring the British Heart Foundation.</li><li>Best practices for posting on LinkedIn, inspired by top influencers like Steven Bartlett and Gary Vaynerchuk.</li><li>The importance of phone-based engagement for marketers and salespeople.</li><li>A heartfelt message on maintaining mental health and human connections during challenging times.</li></ul><p><br></p><h2><strong>Key Takeaways:</strong></h2><p><br></p><h3><strong>Personal Story: How a Charity "Ruined" Christmas (But Not Really)</strong></h3><ul><li>John shares a humorous and touching story about a mix-up with the British Heart Foundation that led to an early Christmas surprise.</li><li>Learn how even small errors in customer engagement can turn into opportunities for connection and support.</li></ul><h3><strong>Marketing Insight: Posting on LinkedIn</strong></h3><ul><li>LinkedIn recommends posting once a week, but high-profile influencers post several times daily.</li><li>Find out how to create and repurpose content to build your authority without overwhelming your audience.</li></ul><h3><strong>Sales Tip: The Power of Human Engagement</strong></h3><ul><li>A phone call can make a significant impact after a digital interaction.</li><li>Discover how to nurture relationships and turn simple outreach into meaningful business opportunities.</li></ul><h3><strong>Mental Health in Business:</strong></h3><ul><li>John opens up about the challenges entrepreneurs face, especially when working alone.</li><li>A reminder that reaching out for support from friends and connections can help overcome moments of doubt or anxiety.</li></ul><h2><br></h2><h2><strong>Upcoming Events: The Content Marketing Bootcamp 2025</strong></h2><p><br></p><p>Kickstart the New Year with energy and clarity by joining <em>The Content Marketing Bootcamp</em>!</p><p><br></p><ul><li><strong>Gibraltar:</strong> January 30th</li><li><strong>Grimsby:</strong> February 5th</li></ul><p><br></p><p>Additional dates and locations to follow. Private sessions available on request.)</p><p><br></p><h2><strong>Final Thought:</strong></h2><p><br></p><p>Remember, the best investment you can make is in the people around you. Stay connected, stay inspired, and take care of yourself and others during the festive season and beyond.</p><p><br></p><h2><strong>Connect with John Hayes:</strong></h2><h2><br></h2><ul><li>LinkedIn: <a href="https://www.linkedin.com/in/john-hayes-2772965/" rel="noopener noreferrer" target="_blank">John Hayes</a></li><li>BlueSky: <a href="https://bsky.app/john-w-hayes.bsky.social" rel="noopener noreferrer" target="_blank">@John-W-Hayes</a></li><li>Substack: <a href="https://becomingtheexpert.substack.com/" rel="noopener noreferrer" target="_blank">Becoming THE Expert</a></li></ul><p><br></p><p>If you enjoyed this episode, please subscribe, share with your network, and join us in 2025 for more marketing insights and inspiration.</p><h2><br></h2><h2><strong>Links Mentioned:</strong></h2><h2><br></h2><ul><li>Donate to John’s British Heart Foundation fundraising campaign: <a href="https://www.justgiving.com/fundraising/johnhayes-66efe74ed74a00b0c6c80ffb" rel="noopener noreferrer" target="_blank">JustGiving Page</a></li><li>Register for The Content Marketing Bootcamp: <a href="https://www.eventbrite.co.uk/o/john-w-hayes-3006023896" rel="noopener noreferrer" target="_blank">Eventbrite Link</a></li></ul><p><br></p><p><strong>Hashtags:</strong></p><p>#ContentMarketing #LinkedInTips #MentalHealth #ItsGoodToTalk #TheMarketingMonologues</p>

How The British Heart Foundation Ruined My Christmas 

<p>Welcome to the inaugural episode of The Marketing Monologues by Becoming THE Expert. In this episode we explain the concept of Marketing Automation and take the emfluence Marketing Platform for a test drive. </p>

What is Marketing Automation?  We take the emfluence Marketing Platform for a test drive.

Taking a plain English approach to small business marketing

<p>The Marketing Monologues by Becoming THE Expert is the home of inspirational thought leadership marketing content, featuring easy to follow strategies and plain-English reviews of leading marketing technology (MarTech) platforms. Join your host, <a href="https://www.linkedin.com/in/john-hayes-2772965/" rel="noopener noreferrer" target="_blank">John W. Hayes</a>, as he seeks to demystify and translate some of the industry jargon and tech-talk that makes working in the modern marketing industry so much more difficult than it should be.&nbsp;</p>

The Marketing Monologues by Becoming THE Expert

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