The Local Brand Podcast

If you don't have an incredible local business support crew yet then you are seriously missing out.Your local business support crew:Knows your local communityKnows YOUKnows your local business deeplyOh and they also know a whole lot of other locals who might be interested in your business and vice versa.That and you have incredible, trusted people who can bounce ideas off and will cheer you on when the going gets tough.Get yourself a local business support crew today! You'll be so glad you did!Check out ours right here - you will love it!https://www.socialmumsclub.com/the-local-brand-network

In this episode, we explore why making money matters—but it’s not the whole story. A clear business purpose gives you direction, fuels your motivation, and helps you stay grounded when challenges hit. Think of it as your GPS—guiding your decisions and keeping you aligned with what truly matters.This is the perfect episode for female business owners who have a local business and want to become a local business brand that their community LOVES.How to continue connecting with Kirsty and the Social Mums Club brand!!🩷Join your local Social Mums ClubJoin over 19,000 Australian women who have made wonderful new connections through our positive, friendly and supportive Social Mums Club Communities. Ladies of all ages and stages are welcome (you don’t just have to be a mum).https://www.socialmumsclub.com/🩷No Social Mums Club in your community YET? Why not own and operate one for your community?We're now looking for more passionate, driven and authentic women to own a Social Mums Club ‘Friendchise’ (that’s our version of a franchise). If you want to do good in your community, and have a highly profitable business that you LOVE, visit the link below.https://www.socialmumsclub.com/business-owner🩷Get your business featured in the Little Pink Book for MumsPurchase a feature advert in our Little Pink Book for Mums - a directory of businesses we know, LOVE and trust. We actively share this directory with our tens of thousands of Social Mums and encourage them to support our featured businesses first!https://www.socialmumsclub.com/little-pink-book-for-mums

In this short but powerful episode, I dive into the science behind why connection isn’t just a “nice to have”—it’s essential. And we'll discuss why Networking is a time-efficient and extremely effective way for local business owners to fit more connection into their lives and feel amazing as a result.This is the perfect episode for female business owners who have a local business and want to become a local business brand that their community LOVES.🩷Join your local Social Mums ClubJoin over 19,000 Australian women who have made wonderful new connections through our positive, friendly and supportive Social Mums Club Communities. Ladies of all ages and stages are welcome (you don’t just have to be a mum).https://www.socialmumsclub.com/🩷No Social Mums Club in your community YET? Why not own and operate one for your community?We're now looking for more passionate, driven and authentic women to own a Social Mums Club ‘Friendchise’ (that’s our version of a franchise). If you want to do good in your community, and have a highly profitable business that you LOVE, visit the link below.https://www.socialmumsclub.com/business-owner🩷Your business can sponsor your local Social Mums ClubWhen you sponsor your local Social Mums Club you not only help us to improve the lives of mums in your local community BUT you’re also growing awareness, visibility and trust of your brand too. Your local Social Mums Club professional will help your business become the brand that your community LOVES. We do this by building brand strength with our thousands of ‘Social Mums’; and we upskill you through the in-person delivery of our 10 month ‘Local Brand Marketing Programme’ valued at over $999.https://www.socialmumsclub.com/work-with-us

Struggling to keep up with all the platforms, trends, and ways to “show up” online? You’re not alone. In this episode, I’m sharing the secret sauce to building a strong local brand—spoiler alert - it’s consistency, clarity, and being strategic about where you show up. You don’t have to be everywhere to be effective. Instead, focus on where your ideal customers are, whether that’s online or offline. Let’s simplify things and help you show up with confidence and intention.This is the perfect episode for female business owners who have a local business and want to become a local business brand that their community LOVES.LEARN MORE ABOUT SOCIAL MUMS CLUBhttps://www.socialmumsclub.com/

In this episode, we’re flipping the usual branding conversation on its head. Instead of asking who you are, we’re asking—what are you not? Knowing what your business doesn’t do, who you don’t serve, and what you won’t stand for is just as important as defining what you do. It helps you stay on track with your business mission and helps you create a stronger, more focused brand that connects deeply with the right people.If you’ve ever felt pressure to appeal to everyone or say yes to everything, this episode is your permission slip to draw clear lines and own your niche.This is the perfect episode for female business owners who have a local business and want to become a local business brand that their community LOVES.LEARN MORE ABOUT SOCIAL MUMS CLUBhttps://www.socialmumsclub.com/

New ideas? Love them. Opportunities? Bring them on.But if you're constantly chasing every shiny new thing in your business, it might be time to pause and ask the question: Does it make the boat go faster?In this episode, Kirsty shares how this one powerful question can help you cut through the noise, ditch distractions, and focus on the things that actually move your business forward. You'll hear real talk about shiny object syndrome, why saying yes to everything is costing you more than you think, and how to confidently choose strategic moves over scattered ones.This is the perfect episode for female business owners who have a local business and want to become a local business brand that their community LOVES.How to continue connecting with Kirsty and the Social Mums Club brand!!🩷Join your local Social Mums ClubJoin over 21,000 Australian women who have made wonderful new connections through our positive, friendly and supportive Social Mums Club Communities. Ladies of all ages and stages are welcome (you don’t just have to be a mum).https://www.socialmumsclub.com/🩷No Social Mums Club in your community YET? Why not own and operate one for your community?We're now looking for more passionate, driven and authentic women to own a Social Mums Club Franchise. If you want to do good in your community, and have a highly profitable business that you LOVE, visit the link below.https://www.socialmumsclub.com/business-owner

Does the thought of ‘sales’ make you feel icky?Do you avoid sales because you think your amazing products and services will speak for themselves?In this episode we talk about why sales can feel ‘icky’. Why sales is an essential part of business ownership and by not doing it well you are not only limiting your own business success and revenue opportunities, but you are also letting down thousands of customers who would benefit so greatly from what you have to offer. By the end of this episode I want you to think of sales in a completely new light. You can be like me and learn to love it.This is the perfect episode for female business owners who have a local business and want to become a local business brand that their community LOVES.🩷Join your local Social Mums ClubJoin over 19,000 Australian women who have made wonderful new connections through our positive, friendly and supportive Social Mums Club Communities. Ladies of all ages and stages are welcome (you don’t just have to be a mum).https://www.socialmumsclub.com/🩷No Social Mums Club in your community YET? Why not own and operate one for your community?We're now looking for more passionate, driven and authentic women to own Social Mums Club Franchises. If you want to do good in your community, and have a highly profitable business that you LOVE, visit the link below.https://www.socialmumsclub.com/business-owner

Do you feel like you’re working your butt off to get people interested in your business but a lot of that hard work just isn’t converting into paying customers? It’s time to review your website homepage - it could be costing you thousands!For those that don’t already know me, I’m Kirsty Foster. Founder Social Mums Club, Advocate for mums across Australia, Local Brand Marketing Specialist, former teacher & mum of 3 boys.Your homepage might be quietly costing you customers—but the good news? It’s an easy fix. In this episode, I’m sharing three things most homepages are missing and how you can tweak yours to start turning more visitors into paying customersThis is the perfect episode for female business owners who have a local business and want to become a local business brand that their community LOVES.

Do you suffer from IMPOSTER SYNDROME? Do thisIs imposter syndrome holding you back from achieving your business goals? You’re not alone. 75% of female business owners experience imposter syndrome at some point in their career. In this episode we unpack all of this and I share the tool I used to overcome my imposter syndrome which helped me push through the side hustle phase of business so that I could grow the thriving business that I own today.Action to Overcome Imposter SyndromeWhat’s your affirmation?Write it down right now and put it on your wall so you can’t miss it.Don’t forget to say it to yourself every night when you go to sleep and every night when you wake up in the morning. Each day write in on a post it note and stick it where you will read it multiple times per day.How to continue connecting with Kirsty and the Social Mums Club brand!!🩷Join your local Social Mums ClubJoin over 19,000 Australian women who have made wonderful new connections through our positive, friendly and supportive Social Mums Club Communities. Ladies of all ages and stages are welcome (you don’t just have to be a mum).https://www.socialmumsclub.com/🩷No Social Mums Club in your community YET? Why not own and operate one for your community?We're now looking for more passionate, driven and authentic women to own a Social Mums Club ‘Friendchise’ (that’s our version of a franchise). If you want to do good in your community, and have a highly profitable business that you LOVE, visit the link below.https://www.socialmumsclub.com/business-owner🩷Get your business featured in the Little Pink Book for MumsPurchase a feature advert in our Little Pink Book for Mums - a directory of businesses we know, LOVE and trust. We actively share this directory with our tens of thousands of Social Mums and encourage them to support our featured businesses first!https://www.socialmumsclub.com/little-pink-book-for-mums