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Daily SumUp
From Nike to Apple: which US brands could be hit hardest by Trump tariffs and what’s at stake?
Season 1, Ep. 7805
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Donald Trump’s “liberation day” tariff war has so far wiped trillions off the market value of publicly traded companies, with the sweeping border taxes of up to 50% poised to wreak havoc on businesses across the world.
US-based global brands from Nike to Apple have suffered some of the heaviest falls in share price and market value, as investors react to fears of price increases and a potential slowdown in consumer spending. Here, we examine some of the most exposed industries and brands.
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