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Amazon’s newest AI tool is designed to enhance product listings
Amazon said Thursday it is releasing a new generative AI-powered tool to help merchants improve their listings with missing details or attributes.
Sellers often have hundreds of products listed on Amazon, and they need to update information related to them from time to time, which can be a cumbersome task. The e-commerce tech giant wants sellers to use its new AI-powered tool, called Enhance My Listing, to make the chore easier.
The tool automatically suggests product titles, attributes, descriptions, and missing details to sellers based on seasonal trends. Sellers can accept, reject, or modify these suggestions before updating the product listing in Amazon’s catalog.
Amazon said it uses its own Amazon Bedrock service for generative AI models to get insights from customer engagement on the platform. Enhance My Listing is rolling out to select sellers in the U.S. starting today, with an expanded rollout scheduled for the coming weeks.
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