The Limitless Equation

"I actually learnt that I'm more intimidating than I think I am."Kedda Ghazarian found that out from a friend, over a drink, completely by accident. It's the kind of gap between how we think we show up and how we're actually received that runs right through this conversation.Kedda is Head of Marketing at Bonds, where she's helped launch Bloody Comfy Period Undies, The UnGenderwear Project, Be The Village, and convinced Robert Irwin to get into his undies for Bonds' US launch. Her team was named AdNews' 2026 Marketing Team of the Year.We start with the little kid at the grown ups' table. Kedda talks about stepping into leadership before she felt ready, and why she now believes "all leaders should ask the dumb questions" in the room.We get into why she's a chronic oversharer, and the boundaries she's still working out now that she's single for the first time in her adult life.She tells me what it actually takes to get a brand as loved as Bonds to lean into a campaign as bold as the Robert Irwin one, and why knowing exactly what you have permission to do is the real unlock.And we land on her superpower, limitless play, and why she refuses to let a title move her away from the creative work she fell in love with in the first place.This one stayed with me because Kedda names something so many of us do quietly. We keep chasing the next rung, and forget to enjoy the one we're standing on.

"You have to choose your hard." That's Suzana Ristevski, and it sums up how she sees everything.Suzana is the Chief Marketing Officer for Google Australia and New Zealand. She's spent more than 30 years across NAB, GE, Optus, Medical Benefits Fund and 20th Century Fox, and she started out studying commerce and law before one marketing subject changed her whole direction.This conversation goes places Chloe wasn't expecting. Suzana talks about growing up in Oakleigh as the daughter of factory-working migrants, and how watching her parents graft shaped a work ethic she never questioned. She talks about finding out her son Ollie was on the spectrum, and how she went in thinking she'd have to teach him about the world, only to realise it was the other way round.There's a proper pull-apart of the word "smart", and why Suzana had spent decades believing she wasn't it. There's her separation, the year she didn't tell her own parents, and what it cost her to sit in that grief instead of running from it. And there's the idea Chloe keeps circling back to: internal alignment, the thing Suzana names as her real superpower, and the reason none of the rest of it, the job, the title, the boards, means much without it.This one stayed with Chloe long after the mics turned off. Suzana didn't hold back, and neither did the conversation.

"You're a walking hype machine." That's what a friend told Fiona Johnston when she asked people what her superpower actually looked like from the outside. Turns out they were spot on.Fiona is General Manager of Shopper, Brand and Loyalty at Metcash Food, the team behind IGA's brand, loyalty and shopper strategy across the country. She's the one behind the 'You Can't Beat Local' campaign, and after 20 years across consumer goods and brand consultancy, she's built a career on turning insight into growth, and turning people into believers in what's possible for them.In this episode we go deep on what Fiona calls limitless possibilities, her word for the energy she gets from getting people, teams and even her own kids to dream bigger than what's directly in front of them.

In this episode of The Limitless Equation, Chloe Hooper sits down with entrepreneur, trust strategist and Upriva founder Nikki Hills for one of the most vulnerable and inspiring conversations ever shared on the podcast.Together they explore entrepreneurship, resilience, trust, intuition and the power of continuing to move forward when life doesn't go to plan.Nikki shares the incredible journey from building Mouths of Mums into one of Australia's largest parenting communities to launching her new business, Upriva, designed to help brands build authentic human trust in the age of AI.But this episode goes far deeper than business. For the first time, Nikki opens up about the unimaginable losses she has experienced throughout her life.This is a powerful conversation about grief, healing, courage, self-belief, community and what becomes possible when you continue to persevere through hardship.

In this episode of The Limitless Equation, Chloe Hooper sits down with Kate Bailey, a senior brand, digital and media leader, for an honest conversation about hustle, accountability and backing yourself.Kate shares the early career moment she admitted she didn't know what she was doing, the response that changed how she leads, and why finishing 53rd out of 55 at a sailing championship went straight on the fridge.A conversation about self-belief, resilience, and what happens when you stop waiting to feel qualified.

In this episode of The Limitless Equation, Chloe Hooper sits down with Linda Na, senior marketing leader and aviation executive, for a deeply honest conversation about leadership, vulnerability, resilience and trusting your intuition.Together they explore what it means to remain calm through uncertainty, lead people with compassion, navigate difficult conversations and find confidence without losing humility.This is an inspiring conversation about courage, emotional growth, leadership and learning to trust yourself when life forces you to begin again.