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Nudges for Social Good: Ep 8 (New Forest District Council)

Season 1, Ep. 8

Nicola Plummer, Performance and Projects Officer in the Operations team at New Forest District Council joins Rhian Gladman in this episode of the Nudges for Social Good Podcast to discuss the delivery of their LGA Behavioural Insights project. Building on initial research that they had done before the Pandemic to clear verge side waste from vehicles, the team used the adaptable framework from this research to target a new form of coastal littering that had emerged as a key challenge during the Pandemic. Nicola shares insights about the interventions that were put into place including the provision of disposable bags to encourage polite litterers to take their waste home and their comms campaign, ‘crabby crab’ to spread the message as well as key takeaways from the project.

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