The LGA Podcast
Nudges for Social Good: 3 (Hertfordshire)
Jim McManus, Director of Public Health and Michelle Constable, Head of the Behaviour Change Unit, talk about a project aimed at getting council staff moving - quite literally. Calorie labelling the stairs and footprints on the floor leading to the stairs resulted in nudging 20 per cent of council staff out of using lifts. The pair also speak about their programme called “It is never too late to be active” which is aimed at older adults. Read the full transcript of the Hertfordshire podcast.