The LGA Podcast

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Nudges for Social Good: 2 (Liverpool)

Season 1, Ep. 2

Liverpool City Council was one of the first councils to trial an innovation project under the LGA Behavioural Insights Programme. In the podcast, Sue Cummings, Head of Behavioural Insights and Change, explains Liverpool’s approach to tackling childhood obesity through a successful project to reduce sales of high sugar fizzy drinks using a different type of signage. Read the full transcript of the Liverpool City Council podcast.