The Jake Dearden Podcast

Today’s guest is George Heaton - Founder of Represent, one of the UK’s most successful modern fashion brands.From starting the brand with his brother at home to building a globally recognised label worn around the world, George has redefined what independent British luxury streetwear can look like. But today we explore a little more - his personal journey into fitness, his life before Represent and how being dedicated in the gym had an impact on his dedication to his business.