Woodstock on Wheels? The Failure of Medicine Ball Caravan
In 1970 Warner Brothers had a surprise hit on its hands when they released the documentary/concert film Woodstock.
Though the studio spent less than a million dollars on it, the film would eventually gross $50 million at the box office. Warner Bros. had caught lightning in a bottle. The question for the suits was: How do we make lightning strike twice?
The answer was the Medicine Ball Caravan. But the lightning fizzled.