The Hype Happy Hour

Are you an entrepreneur and want advice from an expert? You will find many in this episode of the Hype Happy Hour. This time our host Michael F. Schein interviewed Gary Kusin, a mentor, investor, entrepreneur, business advisor and co-founder of Babbage’s, operating as GameStop (NYSE: GME), and Laura Mercier Cosmetics. He is the author of the forthcoming book Always Learning: Lessons on Leveling Up from GameStop to Laura Mercier and Beyond [April 2024].He today advises an array of public and private companies, large and small, on strategy, management and growth issues. In addition, Kusin continues his full schedule of mentoring and has mentored well over 1000 individuals during the course of his career. The main topics covered in this episode include:The importance of testing in entrepreneurship.Why you should rely on data for making business decisions.How a problem solved can become a business idea.You can find Gary’s book Always Learning at www.garykusin.comThe Hype HandbookHype Book List: https://www.hypereads.com/listMicroFame Media website: microfamemedia.comAuthor Website: michaelfschein.com

You're in for a treat with this episode of the Hype Happy Hour. Join us for an engaging conversation with Liz Ziemska, a versatile writer, editor, storyteller, bookseller, former agent, and the author of the captivating novella,, MANDELBROT THE MAGNIFICENT.Key topics covered in this episode include:The intersection of the commercial and the creativeWhy it's essential to read what you enjoy, rather than what's deemed “good.”The power of saying “yes”We hope you enjoy this episode as much as we did!The Hype HandbookHype Book List: https://www.hypereads.com/listMicroFame Media website: microfamemedia.comAuthor Website: michaelfschein.com

Donya Dickerson has edited numerous award-winning and bestselling business titles for McGraw Hill. She now works as a literary agent, focusing on nonfiction in the categories of business, personal development, self-help, pop culture, science, technology, history, and parenting.Most important of all (of course!), she edited The Hype Handbook by our host Michael F. Schein.Key topics in this episode include:The critical role of agents in bringing books to marketStrategies for effectively approaching agents and editors for better resultsAdvice for writing business books that build your careerYou can contact Donya through: https://www.aevitascreative.com/agent/donya-dickersonThe Hype HandbookHype Book List: https://www.hypereads.com/listMicroFame Media website: microfamemedia.comAuthor Website: michaelfschein.com

Can advertising play a significant role in fighting global warming?Before this interview with Brian O’Kelley, I didn’t think so.Now I’m convinced. Brian O’Kelley is the inventor of programmatic advertising. His most recent venture is co-founding Scope 3, a company focused on reducing the negative effects of greenhouse gas emissions on society through a brand new kind of ads interface.If you've ever wondered about the environmental impact of technology, this episode is a must-listen.Key topics we explore:Recognizing that digital actions have physical consequences.Understanding how the marketing and tech industry contribute to environmental effects.The importance of access to trusted information for making informed decisions.Implementing tangible actions to decarbonize the media and advertising industry.Resources:The Hype HandbookHype Book List: https://www.hypereads.com/listMicroFame Media website: microfamemedia.comAuthor Website: michaelfschein.comFor more information about Brian and his company, visit scope3.com

Interview with Kevin FlyangoltsBiotech is the next technology frontier.Kevin Flyangolts plans to be at its forefront with every new stage of development.Flyangolts is the CEO and Founder of Aclid, a leading security and compliance platform for biotechs.If you're intrigued by this fascinating topic, you won't want to miss this episode as we delve into:Starting a business in a rapidly growing field.Paying attention to the narrative you craft for your business.Trusting in your expertise while remaining open to learning every day.Aclid is the security and compliance automation platform designed for biotechnology. DNA and RNA providers leverage Aclid to verify customers, screen orders for pathogenic and toxic elements, and automate compliance checks.Resources:The Hype HandbookHype Book List: https://www.hypereads.com/listMicroFame Media website: microfamemedia.comAuthor Website: michaelfschein.comFor more information about Kevin and his company, visit Aclid

In this episode of the Hype Happy Hour, host Michael F. Schein welcomes Global Credibility Expert Mitchell Levy. Mitchell Levy is a 2x TEDx speaker, an international bestselling author of over 60 books, and an executive coach at Marshall Goldsmith’s 100 Coaches. After interviewing 500 thought leaders on credibility, he published a 7-country international bestselling book, delivered a powerful TEDx on humanity, created courses, and created the Credibility Nation membership community to help those live, learn and surround themselves with others on the credibility journey. He's an accomplished entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 750 books. He's provided strategic consulting to hundreds of companies and has been the chairman of a board of a NASDAQ-listed company. Mitchell has been happily married for thirty-three years and prior to COVID-19, regularly spent four weeks a year in Europe with family and friends.They discuss the common marketing approach of giving generic positive responses and how it differs from being genuinely present in the moment. Mitchell emphasizes the importance of considering how we truly feel when asked how we are, rather than resorting to automatic responses. Tune in to learn more about the power of being authentic in our interactions.Topics discussed in this episode:Living authentically and being curious.Global Credibility Expert.The CPOP concept.Transitioning from alpha to beta.Finding your playground.Running a coaching business.What's the end goal?Closing the sale.CPOP and Referral Partners.Certification program based on principles.Hype and self-promotion in coaching.Additional resources:Mitchell's 65th book: Credibility NationTEDx “We are losing our humanity and I’m tired of watching it happen”: https://AHA.pub/CredibilityTEDtalkThe Hype HandbookHype Book List: https://www.hypereads.com/listMicroFame Media website: microfamemedia.comAuthor Website: michaelfschein.com

Why do humans tell stories? In this episode of the Hype Happy Hour, we explore this question with writer Hugh Howey. Hugh Howey is the New York Times bestselling author of WOOL, BEACON 23, SAND, MACHINE LEARNING, HALF WAY HOME, and over a dozen other novels. His SILO trilogy was recently adapted by Apple TV, becoming their #1 drama of all-time. A series based on his novel BEACON 23 has filmed two seasons and will be released next year, starring Lena Headey. Hugh's works have been translated into over 40 languages and have sold millions of copies around the world. He lives in New York City with his wife, Shay.Join us for this insightful conversation with the author of over 20 science fiction books.Key topics in this episode include:Establishing the writing habitThe significance of feedbackHow being realistic can be a game-changerWriting methodsDetermining the lifestyle you want to prioritize if you want to be a writerLink to the books: The Storytelling Animal, The Writer's Journey, The Heroine's Journey by Gail Carriger.Explore Hugh Howey's work at https://hughhowey.com/.Additional resources:The Hype HandbookHype Book List: https://www.hypereads.com/listMicroFame Media website: microfamemedia.comAuthor Website: michaelfschein.com

Rebecca Fox Starr is an author, advocate, and mental health professional focused on improving mental health access, outcomes, and care.Having suffered from severe postpartum depression in 2013, Rebecca pivoted from her career as a "mom blogger" by opening up, in real time, about her struggles in an effort to help others. She has authored four books, including two academic publications, a children's book, and a forthcoming parenting title. After creating a successful online support group for women, Rebecca founded "Ever" - a mental health screening program aimed at increasing equity in maternal mental health care.In this conversation, host Michael F. Schein and Rebecca Fox Starr discuss the following topics:The value of consistency and honesty in building a genuine audience.How coherence contributes to your brand's enduring presence.The significance of contemplating what is genuinely innovative in your ideas.The importance of addressing mental health, irrespective of the industry you work in.If you want know more about Rebecca Fox Star you can visit her website http://mommyeverafter.com/Additional resources:The Hype HandbookHype Book List: https://www.hypereads.com/listMicroFame Media website: microfamemedia.comAuthor Website: michaelfschein.com