The Humble&Brag Show

In this episode of the Humble&Brag podcast, Calum and Ed discuss the five key reasons every business should build out their brand on YouTube. We'll cover:00:00 Introduction to the Podcast00:05 The Importance of YouTube for Businesses00:35 The Scale of YouTube01:28 The Resilience of YouTube as a Channel02:28 The Financial Benefits of YouTube03:33 The Spillover Effects of YouTube04:47 The Multiplier Effect of YouTube07:02 YouTube as a Multi-Channel Platform09:36 Creating a Competitive Advantage with YouTube12:17 Conclusion and Final ThoughtsEnjoy!

In this podcast, Ed and Calum dive deep into the importance of research in YouTube marketing strategy. They discuss various aspects of research including performing competitor analysis, using keyword research tools, engaging with your audience, and leveraging internal company feedback. They also dwell on the possible valuable insights that can be gained from organic search strategies and SEO (Search Engine Optimization). Furthermore, they identify how aligning content across various channels can lead to a consistent brand message and improved distribution. Lastly, they emphasize on the cyclical nature of content creation, where analytics of created content feeds back into the research for the next.00:00 Introduction to the Podcast00:02 The Importance of Research in Marketing00:34 The Role of Competitor Analysis in YouTube Research03:19 The Power of Keyword Research05:32 Leveraging Internal Resources for Content Ideas05:40 The Value of Audience Feedback in Content Creation06:11 Utilizing Sales Team Insights for Content Development09:52 The Synergy of SEO and YouTube Keyword Research14:37 The Impact of Consistent Content Across Channels15:49 Conclusion and Wrap-up

In this episode of the 'Humble&Brag' podcast, Calum and Ed discuss the importance of consistency in releasing YouTube content and how to manage it effectively. They underline the significance of weekly releases and suggest it provides a wealth of data in a short time, making it easier to refine the creative process and improve the content. The conversation also covers the three stages of team evolution for YouTube content production: starting with a single content creator; moving to a small in-house team; and finally, leveraging freelance support to prevent burn outs and boost creativity. The hosts also provide advice on batching production to create a backlog of content for consistent releases and reducing production fatigue.00:02 Introduction and Setting Up00:40 Discussing the Theme of the Podcast01:27 Importance of Weekly Releases02:08 The Role of Consistency in Content Creation03:20 Defining a Weekly Release04:59 Achieving Weekly Releases: The Process06:30 The Evolution of Content Production08:25 The Ideal Team Structure for Content Production10:28 The Role of Freelancers in Content Production15:00 The Importance of a YouTube Strategist16:20 Batching Production for Efficient Content Creation17:04 Conclusion and Wrap Up

In this episode of the Humble&Brag podcast, Calum and Ed discuss their experiences in justifying the use of YouTube as a marketing tool in the companies they worked for. They explore their unique approaches to gaining buy-in for YouTube strategies, depending on company size, and explain how video content can not only boost a brand but generate significant revenue as well. They also discuss the benefits of establishing a video team within a company, offering tips for start-ups and larger businesses to leverage YouTube for business growth.00:02 Introduction and Podcast Format00:30 How the Hosts Met and the Role of Social Media01:20 Building YouTube Channels: A Journey01:50 Justifying YouTube in Marketing Strategies02:13 The Evolution of YouTube Channels06:15 The Impact of YouTube on Business08:33 The Role of YouTube for CareerFoundry12:15 The Importance of Consistency in YouTube Content15:00 Justifying YouTube as a Business Investment20:36 Conclusion: The Potential of YouTube

In this episode of the Humble&Brag podcast, hosts, Ed and Calum discuss the significant shifts they have experienced in their YouTube careers and what they would do differently if they were to start from scratch. They outline three major strategies to employ for YouTube success - deep diving into the platform mechanisms, investing time in devising effective thumbnail strategies, and robust community management. They also highlight the importance of a predictable and consistent release schedule for better audience engagement. The podcast concludes with the possibilities of enhancing viewer participation by sourcing video ideas from them, in turn increasing their involvement in the channel.00:02 Introduction and the New (Slower) Format00:39 YouTube Success: What Would You Do Differently?01:13 Deep Dive into YouTube Success Strategies01:53 The Importance of Thumbnails and Community Management02:48 The Role of Community Management in YouTube Success08:36 Looking Back: Lessons from a YouTube Career09:53 The Value of Consistency and Predictability in YouTube Strategy12:04 The Benefits of Outsourcing Editing13:07 Being Social: Engaging with Your Audience15:42 Conclusion and Future Plans

In this episode of the Humble&Brag podcast, Calum and Ed discuss their most impactful career videos, drawing from their experiences at three different companies. They highlight their top three videos and explain why they were significant in terms of views, comments, and business impact. They discuss Ed's strategy in creating an informative YouTube video on 'how to describe graphs', which still ranks high for its search term many years later. As well as covering a story about leveraging a polyglot in freelance advertising for Babbel, generating millions of views and driving a significant amount of revenue for the language-learning company. The hosts explore the constant balance between creating sensational and highly relevant content, stressing authenticity and correct timing for maximum impact. They end their discussion contemplating various formats and strategies for future content.00:02 Introduction and Podcast Setup00:13 Discussion on Podcast Name00:35 Technical Adjustments and Mic Troubles01:34 Podcast Restart and Importance of Content01:52 Discussion on Top YouTube Videos02:29 Sharing Personal Experiences and Impactful Videos02:48 In-depth Analysis of Top Three Videos09:28 Technical Interruption and Recovery09:55 Continuation of Personal Experiences and Impactful Videos11:49 Conclusion and Reflections14:31 Reflections on Early Career and Growth14:53 The Multilingual Kitchen Story15:39 The Making of a Viral Video16:25 Unexpected Phone Call Interruption17:11 The Impact of Viral Content on Business Growth17:23 The Power of Polyglots and Language Challenges22:58 The Role of Authenticity in Content Creation24:19 The Strategy Behind Successful YouTube Content28:02 Wrapping Up and Future Plans

Meet Ed and Calum, founders of the yet unnamed podcast (though it probably will be by the time you're reading this)...In this show we share our passion for YouTube's under-utilized potential in business marketing and their aim to utilise it to its full extent. Ed’s digital marketing experience and Calum's videography expertise laid the foundation for Humble&Brag, offering full-stack content production and consultation services. They discuss their visions for the podcast, share the story of how they met, and what led them to start their venture. Their mission is to help startups and established companies optimize YouTube marketing, build audience impact, and ultimately, achieve their business goals.00:02 Introduction and Podcast Naming00:22 Podcast Purpose and YouTube Impact00:48 Charity and Non-Profit Discussion01:03 Podcast Recording Setup01:27 Introduction of Hosts02:02 Ed's Background and Experience05:08 Calum's Background and Experience05:46 The Birth of Humble&Brag06:24 The Power of YouTube for Businesses10:04 The Value of Humble&Brag13:16 The Role of a Social Video Creator17:11 Closing Remarks and Future Plans