The Growth Show with Whitney Bateson

If you've been told to "just network" but have no idea what that actually means in practice, this episode is for you. Whitney is joined by Alex Raymond, RD and founder of Courage to Nourish, who built a multi-state group practice almost entirely through intentional, systemized networking. Alex breaks down her two-branch approach to networking — from cold outreach to nurturing active referral sources — and gives you the exact steps she takes to turn a cold email into a lasting referral relationship. If you're ready to get more aligned referrals without the overwhelm, hit play and then follow the show so you never miss an episode.Takeaways:Networking is about building relationships, not just collecting contacts — understanding what a provider does helps you make better referrals for your own clients. Use a two-branch system: cold outreach (10–20 new providers/month) and active nurturing of existing referral sources. A scheduling link in your email signature is one of the simplest, highest-ROI tools you can add to your networking workflow. You don't need a CRM right away — start with a Gmail template and a system you can actually sustain, then build from there. A follow-up email after every networking call, plus a provider newsletter or check-in every 1–2 months, keeps you top of mind without feeling salesy.Connect with Alex:Website: www.couragetournourish.com Email: alex@couragetournourish.com Instagram: https://www.instagram.com/courage.to.nourish/ Resources Mentioned:TherapyFlow — CRM used by Alex for provider outreach (~$200/month flat fee) Psychology Today — Source for finding providers to reach out toConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show.

This episode is a replay from my session at the NE Summit 2026, where we talked about what is actually going on when your marketing feels scattered, inconsistent, or like it just is not working anymore.If you have been trying new strategies every few weeks, creating content without knowing if it is bringing in clients, or feeling like you need to be everywhere just to keep up, you are not alone.A lot of practitioners find themselves stuck in a cycle of doing more without seeing better results. It can feel like you are constantly starting over, unsure where your next client is coming from, and questioning what is actually worth your time.In this session, we simplify that.We walk through what effective marketing actually looks like and how to move from a reactive approach to a more intentional one. You will learn how to focus your efforts so that everything you are doing is working toward a clear goal, instead of feeling like a collection of disconnected tasks.I also break down the four core marketing lanes, how each one functions, and how to identify where you might be overextending or underutilizing your efforts.If your marketing has been feeling overwhelming or unclear, this episode will help you step back, refocus, and move forward with a plan that feels more grounded and sustainable.Takeaways:Your marketing needs a clear, shared goal. Your website is where your marketing comes together. There are four marketing lanes, and each one has a role. One strong piece of content can do more than many scattered ones. A focused 90 day plan creates momentum.Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show.

What do you do when the business you've spent years building starts to crumble and no amount of hustle can fix it? Ana Reisdorf knows that feeling well.After years of running a successful health writing agency with a team of 10 writers, Ana watched her revenue dry up as clients took content in-house, AI tools disrupted SEO writing, and a costly course launch left her in debt. She went from doubling her revenue year over year to sending 2,000 cold pitches with zero new clients.Then one day in the shower, an idea hit... and GLP-1 Hub was born.In less than a year, Ana turned her deep nutrition expertise and content skills into a media platform that's now pulling in 40,000+ podcast downloads a month, ranking in the top 20 of Medicine on Apple Podcasts, and generating real revenue from sponsorships, YouTube ads, digital products, and a brand-new membership.This conversation is raw, real, and packed with practical takeaways for any wellness pro thinking about pivoting, building a content platform, or just wondering if it's time to try something new.Takeaways:Your past expertise is fuel for what's next. Ana spent years building SEO and content skills for other brands. When she launched GLP-1 Hub, she applied every bit of that knowledge to her own platform, and it paid off fast. Read the tea leaves. There's a difference between a normal business dip and a fundamental market shift. If you've exhausted every strategy and the numbers keep dropping, it might be time to pivot... not push harder. Start before you're ready. Ana's early YouTube videos weren't polished. She edited them herself and they weren't perfect. But one of those early sponsored videos has 18,000 views and is still generating results. Go where the audience already is. Instead of building from scratch on social media, Ana grew her podcast by doing guest swaps with established GLP-1 influencers... borrowing audiences instead of building one from zero. Consistency beats perfection. You can't learn, improve, or grow if you never start. The first blog, video, podcast, or email won't be your best... and that's the point.Connect with Ana:Website: https://www.glp-1hub.com Podcast: https://www.buzzsprout.com/2455627 Instagram: instagram.com/glp1hub YouTube: youtube.com/@glp1hubConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the sho

Register for the upcoming free training - The 3 Website Upgrades That Fill Your Calendar (Without More Marketing) - March 3rd or 4th: whitneybateson.com/upgradeWhitney hosts a short live “prep work” session on Zoom, inviting you to register for her free website training on March 3 or March 4 and to join the Facebook group for continued discussion. Instead of tactics, she leads you through a visualization to feel what it’s like to have a full calendar of ideal clients, including an aligned discovery call where you confidently connect your offer to what the client is experiencing and receive an immediate yes. Afterward, you’re prompted to journal about what the client was struggling with in their own words, what made you feel confident and excited, and what felt unclear so you can revisit the exercise. Participants are invited to share takeaways; one attendee describes a client resonating with her website story and buying a high-end package, followed by brief guidance on pricing packages.Takeaways:Visualization isn’t fluff. It’s strategic preparation for aligned growth.Your best clients are defined by lived experience, not diagnosis.Sales feel effortless when trust is built before the call.Your story should mirror your client’s story.Pricing reflects transformation and trust, not just time.Connect with Whitney:Follow Whitney on Instagram @whitneybateson

If your website feels more like a placeholder than a business asset, this episode is for you.Whitney shares real stories from dietitians, health coaches, and therapists who went through the Wellness Pro Website System after feeling done with piecing together their online presence. You'll hear how they moved from confusing, cobbled-together setups to strategic WordPress sites with clear messaging, lead magnets, SEO-focused blogs, and booking flows that qualify clients before the call even happens.They talk about what the process was actually like, the results they saw, and how their confidence grew along the way. Think: discovery calls booked for the first time, growing email lists, media features, and one practitioner who returned from maternity leave to a full caseload because her website kept working while she was away.If your site isn't doing that kind of heavy lifting, it's time to change that.Free Training: Three Website Upgrades That Fill Your Calendar (Without More Marketing) March 3rd and March 4th. Grab your free seat at whitneybateson.com/upgradeTakeaways:Your website is a confidence tool, not just a marketing tool.Clarity on your niche makes you findable.A strategic website pre-sells clients before they ever talk to you.Owning and understanding your website changes everything.Your website works even when you're not.Connect with Whitney:Follow Whitney on Instagram @whitneybateson

🎉 Free Training Alert! Tired of wondering where your next client is coming from? Join Whitney for her free training, The 3 Website Upgrades That Fill Your Calendar (Without More Marketing), where she teaches the simple shifts you can make yourself to double your visitor-to-client conversion rate. Save your seat here: https://whitneybateson.com/upgrade What does it actually look like to grow a nutrition practice from a one-woman show to a thriving team, all while raising a family?In this episode, Whitney sits down with Julia Werth, founder of Werth Your While Nutrition, to talk about her journey from launching in 2019 to now leading a team of four (soon to be five!) dietitians. Julia gets real about what worked, what surprised her, and how she's built something sustainable without sacrificing her time with her kids.They dig into the practical stuff: how Julia built a referral network that actually sends clients her way, what made her finally invest in a website that works, how she navigates insurance and self-pay, and the mindset shifts that come with stepping into a CEO role.If you've ever wondered whether scaling is possible for you, or you're just tired of the feast-or-famine client cycle, this conversation is for you.Takeaways:A strategic website is foundational, not optional.Referral relationships are built, not stumbled into.Scaling doesn't mean sacrificing your life.Hiring requires a mindset shift.Growth takes time, and that's okay.Resources MentionedRegister for the upcoming training: https://whitneybateson.com/upgradeGo Deeper with Julia Werthwww.werthyourwhile.com Book an intro call: https://werthyourwhile.com/booking/Connect with Whitney:Follow Whitney on Instagram @whitneybateson

In this episode, host Whitney discusses the importance of refreshing your website and addresses three common myths that prevent people from doing so. Whitney emphasizes that a bad website can hinder your business growth and shares how a makeover can bring more clients and stabilize your practice. She also invites listeners to a free training that offers actionable steps to upgrade your website without more marketing. Whitney then goes into detail about each myth, explaining that a website makeover is crucial for ROI, not as time-consuming as it seems, and doesn't require your current site to go offline. Practical advice and testimonials illustrate how a revamped website can significantly benefit your business.Join the upcoming free training: https://whitneybateson.com/upgradeTakeaways:A weak website is already costing you clients (even if you can’t see it).A website upgrade isn’t about aesthetics; it’s about infrastructure.Redesigning your site does not have to take forever.Your website does NOT need to go offline (and your SEO won’t be hurt).Your website is either working for you or against you. There is no middle ground.Connect with Whitney:Follow Whitney on Instagram @whitneybateson

Sign up for the upcoming training: https://whitneybateson.com/upgradeIn this episode of the Growth Show, host Whitney delves into why your website from 2022 might not serve you well in 2026, especially if you're in the nutrition services industry. Whitney discusses the need for an evolved online presence due to shifts in competition, the rise of AI-generated content, the demand for personalized solutions, and the increasing scarcity of user attention. Learn how to make your website stand out in a crowded digital space by focusing on transformation rather than just information. Whitney also announces a free upcoming training session and shares tips on how to adapt your website to meet the needs of today's clientele.Takeaways:A “good enough” website from 2022 is actively costing you clients in 2026.Information is no longer your value; transformation is.Personalization and specificity matter more than ever.Attention is scarce, and friction kills conversions.Trust is harder to earn and easier to lose.Connect with Whitney:Follow Whitney on Instagram @whitneybateson