The Growth Show with Whitney Bateson

Ads Made Simple: whitneybateson.com/adsmadesimpleIf you listened to the three-part ads series and still had questions, Whitney and Priscilla recorded this bonus FAQ episode just for you. They walk through the most common concerns holding practitioners back from getting started — including budget worries, tech overwhelm, and not being sure if the timing is right — and give clear, honest answers to all of it. They also break down each of the three options inside Ads Made Simple so you know exactly what you'd be signing up for, what's included, and what other costs (if any) to plan for. Whether you're brand new to ads or you've tried them before and had a frustrating experience, this episode will help you figure out your next step.Takeaways:You don't need a big budget. $5/day is enough to get started, and that number is likely already being spent somewhere in your business that isn't generating the same return. Ads Made Simple is focused on one funnel, one campaign, one result. Not everything under the sun. Think of it like learning to make meatballs, not learning all of Italian cooking. Before enrolling, you need three things in place: an email platform, a lead magnet, and a website. If you're missing any of those, Whitney and Priscilla can help with that too. Besides the enrollment fee and ad spend, the only additional tool you'll need to Zapier ($20/month) - and they'll show you how to use it well beyond jsut your ads. All three options inside Ads Made Simple include two weeks of live Slack support from Whitney and Priscilla, plus lifetime access to the course and any future updates.Connect with Priscilla:Website: priscillazaehringer.comConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show.

Ads Made Simple: whitneybateson.com/adsmadesimpleIn the third and final part of the ad series, Whitney and Priscilla wrap things up with the question that's probably been sitting in the back of your mind: how do you actually know when you're ready to run ads? Whitney shares that she held herself back for two or three years longer than she should have, feeling like she hadn't "earned the right" to run ads yet — and she doesn't want that for you. Priscilla lays out the three clear things you need before spending a single dollar: a clear niche, a lead magnet connected to a proven offer, and at least $5/day in budget. They also walk through what's inside Ads Made Simple — their new course designed to get your first lead-gen campaign live in an afternoon — and explain why Facebook and Instagram remain the highest-ROI ad platforms for practitioners serving women 30–50. If you've been on the fence, this episode will help you get off it.Takeaways:You need a proven offer before you run ads. If people who already trust you aren't buying what you're selling yet, do the validation work first - network, get referrals, talk to warm audiences - then scale with ads once you know it sells.A clear niche makes your ads dramatically more effective. Ads that speak to everyone convert for no one. The more specific your copy and creative, the more traction you'll get and the lower your cost-per-lead will be.Your "offer" doesn't have to be a course or program. It can be your services, a package, or even a waitlist — as long as it leads to some kind of financial return. The funnel just needs a destination.Waiting costs you real data. Every month you delay is a month you're not learning what works in your funnel, what your conversion rates are, or how to optimize. The longer you wait, the longer it takes to see results.Running ads signals you're a serious business. There's a confidence shift that happens when you invest in ads... and people who find you through them notice too. It signals that what you offer is worth paying to promote.Connect with Priscilla:Website: priscillazaehringer.comConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the s

In Part 2 of our ads series, Whitney and her team member (and ads manager) Priscilla Zaehringer get into the numbers — and it's genuinely exciting. They walk through a real calculator showing what's possible when you run a simple Meta ads funnel to a free lead magnet, starting with just $5 a day. Whether you're skeptical about the cost or just not sure what kind of return to expect, this episode makes the math feel accessible and real. They also dig into why Meta beats Google for health and wellness practitioners, why sending people to your email list beats sending them straight to a sales page, and how the compounding effect of list growth is what really makes this whole thing work over time. If you've been sitting on the fence about ads, this episode might just be the push you needed.Takeaways:You don't need a big budget. $5/day is enough to start seeing leads come in, and costs can get as low as $1.30 per subscriber Your email list is a long game: many people who buy a program six months later originally found you through an ad Ads give you data, and data gives you the ability to optimize every step of your funnel, from open rates to discovery call close rates Meta ads outperform Google ads for wellness practitioners because Meta finds people who don't even know they need you yet Running ads to a free lead magnet (vs. directly to a sales page) is more cost-effective and lets you nurture people at their own paceConnect with Priscilla:Website: priscillazaehringer.comConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show.

Whitney and her online business manager Priscilla Zaehringer are kicking off a three-part series all about ads — and not the intimidating, agency-speak kind. In this first episode, they break down the concept of the "silent funnel": a simple automated system that runs ads to a lead magnet, grows your email list, and warms up new subscribers — all without you having to post a reel every other day. Whitney and Priscilla share their own journey to ads, why organic social media reach (yes, that 1–3% stat is real) just doesn't cut it for business growth anymore, and why your email list is still the highest-ROI channel in your marketing toolkit. If you've been spinning your wheels on social or just wondering how to bring in a steadier stream of new leads, this honest, no-fluff conversation will give you a solid foundation before they go deep on the numbers and strategy in Parts 2 and 3.Takeaways:Organic social media only reaches 1–3% of your followers. Your email list, by comparison, can hit 40–45% open rates, making it a far more reliable channel for nurturing leads and driving sales. Ads aren't a replacement for relationship-building strategies like referrals or networking, they're an additional lead-generation stream that works faster and at higher volume. The "silent funnel" is straightforward: run an ad to a lead magnet → automated welcome email sequence → ongoing nurture emails. Set it up once, monitor the costs, and let it run in the background. You don't need to be an ads expert to use them effectively, but knowing the basics matters... especially if you ever hire help, so you can evaluate whether it's actually working. Your email list is a conveyor belt: the more people you add consistently, the more opportunities you create for sales down the line. Ads supercharge that rate of growth.Connect with Priscilla:Website: priscillazaehringer.comConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show.

In this episode, I'm pulling back the curtain on some really big changes — both personally and professionally. After eight years of full-time travel with my husband Dylan, we're officially putting down roots in Berlin, Germany. I walk you through the logistics of how we've been living abroad (visas, taxes, Airbnb hacks, buying desks from Mercado Libre), why we're pursuing permanent residency in Europe, and what this next chapter looks like. Then I get into what's shifting in the business… why our last launch was a wake-up call, how I'm finally pushing past limiting beliefs that held me back for years, and the new done-for-you direction we're heading. I also give you a sneak peek at our upcoming three-part series on Facebook and Instagram ads.Takeaways:If something in your business isn't working the way it used to, that doesn't mean something is wrong with you… the market has changed, and it's time to pivot rather than keep pushing through what no longer fits. Systems are what allow you to free up your time and build a business that doesn't require you to be glued to your desk. Prioritize automating lead generation, nurture sequences, and booking flows. Done-for-you support is becoming more valuable than ever because time and bandwidth are at an all-time low — getting closer to implementation faster is the move right now. Facebook and Instagram ads can be a powerful underlying system that supplements your marketing without requiring you to be "on" all the time, and you don't need a huge budget to start. When you finally move past fear and limiting beliefs around trying something new, pay attention to how you feel. If you're waking up energized and excited, that's your sign you're heading in the right direction.Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show.

If you've been told to "just network" but have no idea what that actually means in practice, this episode is for you. Whitney is joined by Alex Raymond, RD and founder of Courage to Nourish, who built a multi-state group practice almost entirely through intentional, systemized networking. Alex breaks down her two-branch approach to networking — from cold outreach to nurturing active referral sources — and gives you the exact steps she takes to turn a cold email into a lasting referral relationship. If you're ready to get more aligned referrals without the overwhelm, hit play and then follow the show so you never miss an episode.Takeaways:Networking is about building relationships, not just collecting contacts — understanding what a provider does helps you make better referrals for your own clients. Use a two-branch system: cold outreach (10–20 new providers/month) and active nurturing of existing referral sources. A scheduling link in your email signature is one of the simplest, highest-ROI tools you can add to your networking workflow. You don't need a CRM right away — start with a Gmail template and a system you can actually sustain, then build from there. A follow-up email after every networking call, plus a provider newsletter or check-in every 1–2 months, keeps you top of mind without feeling salesy.Connect with Alex:Website: www.couragetournourish.com Email: alex@couragetournourish.com Instagram: https://www.instagram.com/courage.to.nourish/ Resources Mentioned:TherapyFlow — CRM used by Alex for provider outreach (~$200/month flat fee) Psychology Today — Source for finding providers to reach out toConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show.

What do you do when the business you've spent years building starts to crumble and no amount of hustle can fix it? Ana Reisdorf knows that feeling well.After years of running a successful health writing agency with a team of 10 writers, Ana watched her revenue dry up as clients took content in-house, AI tools disrupted SEO writing, and a costly course launch left her in debt. She went from doubling her revenue year over year to sending 2,000 cold pitches with zero new clients.Then one day in the shower, an idea hit... and GLP-1 Hub was born.In less than a year, Ana turned her deep nutrition expertise and content skills into a media platform that's now pulling in 40,000+ podcast downloads a month, ranking in the top 20 of Medicine on Apple Podcasts, and generating real revenue from sponsorships, YouTube ads, digital products, and a brand-new membership.This conversation is raw, real, and packed with practical takeaways for any wellness pro thinking about pivoting, building a content platform, or just wondering if it's time to try something new.Takeaways:Your past expertise is fuel for what's next. Ana spent years building SEO and content skills for other brands. When she launched GLP-1 Hub, she applied every bit of that knowledge to her own platform, and it paid off fast. Read the tea leaves. There's a difference between a normal business dip and a fundamental market shift. If you've exhausted every strategy and the numbers keep dropping, it might be time to pivot... not push harder. Start before you're ready. Ana's early YouTube videos weren't polished. She edited them herself and they weren't perfect. But one of those early sponsored videos has 18,000 views and is still generating results. Go where the audience already is. Instead of building from scratch on social media, Ana grew her podcast by doing guest swaps with established GLP-1 influencers... borrowing audiences instead of building one from zero. Consistency beats perfection. You can't learn, improve, or grow if you never start. The first blog, video, podcast, or email won't be your best... and that's the point.Connect with Ana:Website: https://www.glp-1hub.com Podcast: https://www.buzzsprout.com/2455627 Instagram: instagram.com/glp1hub YouTube: youtube.com/@glp1hubConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the sho

Register for the upcoming free training - The 3 Website Upgrades That Fill Your Calendar (Without More Marketing) - March 3rd or 4th: whitneybateson.com/upgradeWhitney hosts a short live “prep work” session on Zoom, inviting you to register for her free website training on March 3 or March 4 and to join the Facebook group for continued discussion. Instead of tactics, she leads you through a visualization to feel what it’s like to have a full calendar of ideal clients, including an aligned discovery call where you confidently connect your offer to what the client is experiencing and receive an immediate yes. Afterward, you’re prompted to journal about what the client was struggling with in their own words, what made you feel confident and excited, and what felt unclear so you can revisit the exercise. Participants are invited to share takeaways; one attendee describes a client resonating with her website story and buying a high-end package, followed by brief guidance on pricing packages.Takeaways:Visualization isn’t fluff. It’s strategic preparation for aligned growth.Your best clients are defined by lived experience, not diagnosis.Sales feel effortless when trust is built before the call.Your story should mirror your client’s story.Pricing reflects transformation and trust, not just time.Connect with Whitney:Follow Whitney on Instagram @whitneybateson