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The Growth Show with Whitney Bateson
6 - Do You Really Need a Website? 5 Reasons Why the Answer is YES!
While many entrepreneurs question the necessity and timing of creating a website, a detailed site serves as a multi-functional tool, acting as an around-the-clock salesperson, and enabling business growth beyond your social media presence. Whitney shares why a website is not just an option but a foundational element for establishing credibility, particularly in the health industry, and for supporting various income streams effectively. You'll also learn about the Wellness Pro Website System, our program designed to help wellness professionals create and manage their own WordPress sites, covering everything from technical setup to content strategy, ultimately underlining that a well-crafted website is crucial for any wellness pro aiming to scale and diversify their revenue streams.
- Do You Really Need a Website? Unpacking the Essentials
- The Power of a Proper Website: Beyond Basic Online Presence
- Turning Your Website into a Sales Machine
- Why Your Website is Your Best Marketing Asset
- Leveraging Your Website for Multiple Income Streams
- How Our Wellness Pro Website System Can Transform Your Business
Join the Waitlist for The Wellness Pro Website System
Episode 1: How to Pick a Website Platform (and the one I recommend)
Episode 3: Why You Should Focus on Building an Email List (and how to start)
Instagram: @whitneybateson
Website: WhitneyBateson.com
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44. Ep 44 - Blogging and SEO: Growing Your Private Practice with Heather Smith RDN, CSR, LD, CLT
47:32||Ep. 44In this episode of The Growth Show, host Whitney chats with Heather Smith, a kidney nutrition specialist and graduate of the Wellness Pro Website System program. Heather shares her inspiring journey from part-time private practice to becoming a full-time business owner. She dives into how strategic blogging and effective SEO transformed her business, attracting clients and boosting her practice's growth. Whitney also highlights the Wellness Pro Website System program, which empowers wellness professionals with affordable, impactful websites tailored to their needs.If you're curious about how to leverage your website, content, and SEO strategies to grow your private practice, this episode is packed with actionable insights and advice.>>> Join The Wellness Pro Website System Waitlist! <<<Connect with Heather Smith Here:FacebookWebsiteFreebieResourcesEp 43 – Simplifying SEO to Attract Your Ideal Clients with Lorraine BallIn this episode:Heather's Background, Mission, and Business Growth JourneyThe Wellness Pro Website System: How It Helps PractitionersTransitioning to Full-Time Business Ownership: Challenges and WinsWhy a Great Website, Blogging, and SEO MatterUnexpected ChallengesWho the Program is Right For, Program Duration, and FlexibilityThe Role of Blogging in Business Growth and Client AttractionWant new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!Connect with Whitney Bateson: Instagram: @whitneybatesonLooking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Find tips on branding, copywriting, sales, and marketing to grow your online business.Download My Free Resources: Workbooks and guides to clarify your brand, services, and more. Learn About The Wellness Pro Website System: Build a strategic website in 8 weeks with expert guidance and hands-on support.*Can't access the links? Go to whitneybateson/podcast for the full show notes.*43. Ep 43 - Simplifying SEO to Attract Your Ideal Clients with Lorraine Ball
46:21||Ep. 43In this episode of The Growth Show, Whitney Bateson sits down with Lorraine Ball, a marketing strategist and SEO expert, to uncover the secrets of content-based SEO and its role in driving business growth. They explore the vital importance of a well-designed website in any marketing strategy, clear up common SEO myths, and dive into practical ways to create engaging high-performing content. This episode also offers insights into tools and strategies for simplifying content creation, optimizing for social media, and staying connected with your audience. Plus, Whitney introduces The Wellness Pro Website System, her program designed to help health and wellness professionals build a polished, results-driven website. Don’t miss this packed conversation with actionable advice for boosting your marketing and SEO game!Join The Wellness Pro Website System waitlist: https://whitneybateson.com/waitlist/ Connect with Lorraine Ball Here:LinkedIn: https://www.linkedin.com/in/lorraineball/YouTube: https://www.youtube.com/@MTFWPodcastInstagram: https://www.instagram.com/themtfwpodcast/Facebook: https://www.facebook.com/MTFWpodcast/Website: https://morethanafewwords.com (FREEBIE) Content-Based SEO Strategy Course: https://morethanafewwords.com/project/sp6-content-based-seo-register/ Resources:Opus: https://www.opus.pro/?via=MTFWPubler.io: https://publer.io/DigitalToolbox In this episode:Marketing Strategies and SEO FoundationsBusting SEO MythsCrafting Winning Content-Based SEO StrategiesTips for Effective Content CreationThe Debate: Quality vs. Quantity in BloggingBlogging in the Age of Social MediaWhy Owning Your Content MattersSocial Media Optimization TacticsContent Creation Tools and TricksUsing Customer Insights for Better ContentLooking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Find tips on branding, copywriting, sales, and marketing to grow your online business. https://bit.ly/3ZY7is7 Download My Free Resources: Workbooks and guides to clarify your brand, services, and more. https://bit.ly/3C0DAur Learn About The Wellness Pro Website System: Build a strategic website in 8 weeks with expert guidance and hands-on support. https://bit.ly/3Plm4UW42. Ep 42 - Behind the Scenes of 2024: My Lessons, Insights, and What’s Next for 2025
45:33||Ep. 42In the final episode of the year, Whitney celebrates the growth show's journey since launching in March. She shares personal reflections on how the podcast has boosted her confidence, especially in speaking, and previews her ambition to incorporate video in 2025. Whitney discusses the year's business experiments, notably a successful end-of-year sale after a challenging Q3 launch. She emphasizes the importance of experimenting methodically and listening to gut feelings, particularly in team management. Whitney recounts significant milestones, including a business rebrand, hiring new team members, and reworking website templates. Looking ahead, she highlights goals like increasing team capacity, investing in ads, and leveraging AI for business efficiency. Whitney also plans to share more client success stories and focus on authentic networking. Connect with me on Instagram and share your 2025 goals.Resources:Ep. 13: Hiring Help in Your Business: Behind-The-Scenes of My Hiring Process: https://bit.ly/3ZOmhoA Ep. 30:Easy Ways to Grow Your Email List (Get Your First Subscribers!): https://bit.ly/41PC892 In this episode:Reflecting on the Podcast JourneyLessons Learned in 2024Experimentation and Launch StrategiesOvercoming Business ChallengesEvolving Perspectives on Growth and SuccessMajor Milestones and AchievementsEmbracing Evolution in Business RolesReflecting on Bundle EventsLaunching and Welcoming New EntrepreneursOvercoming Bottlenecks in Website TemplatesLeveraging AI for Business GrowthNetworking and Authentic ConnectionsGoals and Plans for 2025Personal Reflections and Future AdventuresWant new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!Connect with Whitney Bateson: Instagram: @whitneybatesonLooking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 8-week live group program, my team and I help you create a beautiful, strategic website that not only looks great but helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value and will support the growth of your business for years to come. Learn more here.41. Ep 41 - How to Attract Nutrition Clients Without a Big Social Media Following with Stephanie Long
47:20||Ep. 41In this episode of The Growth Show, Whitney welcomes Stephanie Long, a business coach for nutritionists, to discuss strategies for getting nutrition clients without a large social media following. Stephanie shares insights from her experience, including the importance of niching, leveraging podcasts, and other alternative ways to attract clients beyond social media. They also debunk some common myths and talk about the value of building genuine connections and finding the right marketing strategies that feel authentic. Whether you're just starting or looking to grow your business, Stephanie provides practical advice to help you succeed.Connect with Stephanie Long Here:Instagram: https://www.instagram.com/stephanielong.ca/ Website: https://www.stephanielong.ca/ Freebie: https://www.stephanielong.ca/niche Workshop: https://bit.ly/3BwHyejLaunch Your Nutrition Biz: https://bit.ly/4gJdX0bIn this episode:Stephanie's Journey to Business CoachingThe Importance of Niching DownSocial Media Strategies and ChallengesAlternative Client Attraction MethodsThe Role of Email Lists and FreebiesPodcasting as a Powerful ToolThe Challenges and Rewards of Hosting Your PodcastGuest Podcasting: Leveraging Other AudiencesThe Intimacy and Impact of PodcastsMaximizing Exposure Through Podcast AppearancesFinding the Right Platform for Your StrengthsExploring Alternative Marketing StrategiesThe Power of Referrals and CollaborationsThe Value of Personal Outreach and NetworkingAdapting and Strategizing for Business GrowthResources and Support for Nutrition BusinessesConnect with Whitney Bateson: Instagram: @whitneybatesonLooking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here. Download My Free Resources: From clarifying your brand to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here. Learn About The Wellness Pro Website System: In our 8-week live group program, my team and I help you create a beautiful, strategic website that not only looks great but helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value and will support the growth of your business for years to come. Learn more here.40. Ep 40 - Profitable Productivity with Donna Dube
48:54||Ep. 40In this episode of the Growth Show, host Whitney welcomes Donna Dube, a certified director of operations, business growth strategist, and host of the CEO Amplify podcast. Whitney and Donna discuss powerful and practical strategies to shift from working in the day-to-day grind of your business to embracing your role as a confident CEO. They dive into common challenges business owners face, such as getting bogged down by daily operations, and how to overcome them by focusing on growth tasks, effective delegation, and leveraging CEO power hours. Donna shares insights on how to set up strategic systems, align tasks with goals, and balance personal life with business demands. Tune in for inspiring advice on streamlining your business for success without burning out.Connect with Donna Dube Here:https://www.facebook.com/donna.dube.96/https://www.linkedin.com/in/donna-dube/https://www.instagram.com/ceoamplify/https://ceoamplify.ca/ Freebie: https://ceoamplify.ca/ceo-power-hourIn this episode:Common Challenges for Business OwnersThe Importance of CEO TimeEvaluating Business Tasks: Growth vs. MaintenanceThe CEO Power Hour: A Structured ApproachDelegation and Automation StrategiesIdentifying Time WastersSetting Action-Oriented GoalsBuilding Rinse and Repeat SystemsBalancing Project Goals and Client DeliveryBreaking Down Goals into Manageable StepsCreating a Personalized Game PlanWant new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!Connect with Whitney Bateson: Instagram: @whitneybatesonLooking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 8-week live group program, my team and I help you create a beautiful, strategic website that not only looks great but helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value and will support the growth of your business for years to come. Learn more here.39. Ep 39 - Aligning Your Business with Your Core Values with Laura Jean
51:40||Ep. 39In this episode of The Growth Show, host Whitney welcomes Laura Jean, a passionate dietitian from Australia, to discuss the importance of aligning personal and business values. Laura, known for her trauma-informed, social justice, and human-centered approach, emphasizes integrating personal values into professional practices to prevent burnout and make conscious business decisions. The conversation explores practical ways to identify and implement core values, use them as decision-making tools, and reflect on them regularly. Whitney also highlights the Thriving Business Holiday Bundle event, which offers free resources, including Laura’s Marketing Without Manipulation workshop. Tune in to learn how to create a more values-driven, sustainable, and fulfilling business.Connect with Laura Jean Here:Instagram: https://www.instagram.com/dietitianvaluesValue-Based Business Workbook: https://dietitianvalues.kit.com/234277e93e Grab Laura's Thriving Business Holiday Bundle Contribution: https://whitneybateson.com/thrive/ In this episode:Importance of Values in BusinessDefining and Understanding ValuesValues as a Decision-Making ToolValues and Burnout MitigationRecognizing Misalignment and BurnoutAligning Business with Personal ValuesDefining Success on Your Own TermsThe Importance of Consistent ValuesPractical Exercises for Identifying ValuesIntegrating Values into Business PracticesWant new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!Connect with Whitney Bateson: Instagram: @whitneybatesonLooking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 8-week live group program, my team and I help you create a beautiful, strategic website that not only looks great but helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value and will support the growth of your business for years to come. Learn more here.38. Ep 38 - Starting and Growing a Consulting Business with Milton Stokes
46:19||Ep. 38In this episode of the Growth Show, host Whitney welcomes Milton Stokes, the Senior Director of Food and Nutrition at the International Food Information Council. They chat about Milton's extensive career in consulting, focusing on topics such as science communication and consumer perceptions of health and nutrition. Milton shares his journey from working in the restaurant industry to becoming a dietitian and consultant, offering insights on finding clients, building a portfolio, and leveraging online presence. They also discuss the importance of taking risks and saying yes to opportunities, providing practical advice for aspiring consultants. The episode concludes with an announcement about the upcoming Thriving Business Holiday Bundle, offering free resources for business growth.Connect with Milton Here:LinkedIn: https://www.linkedin.com/in/miltonstokes/In this episode:Milton's career journey and the entrepreneurial sparkTransitioning from clinical dietitian roles to freelance writing for publicationsThe power of saying yes to opportunitiesExpanding consulting workThe importance of networkingMilton's approach to cold pitchingDiversifying income streamsHow a website and online presence can attract clientsWant new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!Connect with Whitney Bateson: Instagram: @whitneybatesonLooking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 8-week live group program, my team and I help you create a beautiful, strategic website that not only looks great but helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value and will support the growth of your business for years to come. Learn more here.37. Replay: Wellness Website System Open House (Sale Ends Tuesday!)
58:57||Ep. 37Ready for an in-depth look at the Wellness Pro Website System? Whitney shows you everything you need to know, from branding and website customization to email marketing and traffic strategies. She also covers templates, technical support, WordPress benefits, enrollment options, and migration tips for existing sites. The session wraps up with a Q&A, where Whitney answers questions about maintenance costs, timelines, and more. Head to YouTube to watch the video version and discover how the Wellness Pro Website System can elevate your online presence!QUICK -- doors to The Wellness Pro Website System closes on 11/26 at midnight Eastern. Remember: save $500 by using coupon code BFSALE2024In this episode:Agenda OverviewProgram Modules Overview - Branding, Customization, Strategy, and SEOCopywriting, Email Marketing, and Traffic GenerationTemplates, Customization, and MaintenanceMigration Options - Basic, Advanced, and Kajabi MigrationEmail Subscriber Transfer and Migration FAQsPricing, Group Calls, and Kajabi Course WalkthroughE-commerce Plugins and Template CustomizationEditing and Student Website ExamplesDomain FAQs, Ongoing Support, and ConclusionWant new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!Connect with Whitney Bateson: Instagram: @whitneybatesonLooking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.36. Website Success for 2025, Part 3: My Simple Framework for Creating Your Client-Attracting Website
30:30||Ep. 36In the finale of the 'Website Success for 2025' series, Whitney takes you through her nine-step framework for creating a website that not only looks great but also effectively brings in clients and automates your business processes. She highlights the importance of clear niche identification, strategic page structure, compelling copywriting, and automation tools. Whitney also discusses her upcoming Wellness Pro Website System and a special pre-Black Friday offer, $500 off with code BFSALE2024. Join Whitney's live open house on November 21st at noon Eastern.Don't forget to visit the series page to grab your free downloadable guide with key takeaways from each episode, join the conversation, and ask questions to help you succeed in 2025!In this episode:Nine-Step Framework for a Client-Attracting WebsiteStep 1: Define Your Niche and Ideal ClientStep 2: Branding EssentialsStep 3: Structuring Your Services and WebsiteStep 4: Mastering CopywritingStep 5: Automate Your Sales ProcessStep 6: Lead Generation and Email MarketingStep 7: Choosing Your Website PlatformStep 8: Designing and Customizing Your WebsiteStep 9: SEO and Driving TrafficWant new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!Connect with Whitney Bateson: Instagram: @whitneybatesonLooking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here. Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here. Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.