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The Great Fail

Bonus Episode: Introducing Metaverse Marketing

The Great Fail is taking a break this week. Instead of normal programming, The Great Fail is hosting Metaverse Marketing, another podcast series in the Adweek Podcast Network.


In this Season 2 premiere, host Cathy Hackl, metaverse and web3 strategist, dives into how the metaverse is changing our world both on and offline. Hackl explores what it truly means to build a community and why it is such a hot topic in Web3 and the metaverse. 


Follow Cathy on Twitter: @CathyHackl

Subscribe to Adweek's Metaverse Marketing on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.

And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.

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    In 2015, Alex Garden, the enigmatic co-founder and CEO of Zume, unveiled an ambitious plan to revolutionize the pizza industry with advanced technology and robots. His concept caught the attention of major venture capital funds, including Jerry Yang, co-founder of Yahoo, and SoftBank's $100 billion Vision Fund. With substantial funding and media attention, Zume seemed poised to transform the food industry. However, despite having all the right ingredients, what led to their downfall was so outrageous it will have you scratching your head and questioning how half-baked the management was. This is sure to be one of the most intriguing failures you've ever heard about yet. Tune in to Episode 66 of The Great Fail to hear the full story. Special thanks to Joanna Fantozzi for her contributions to this segment.
  • 65. Episode 65: Action Park’s Final Thrill

    23:21
    In the 1980s, Action Park was a summer hotspot for many in the Tri-State area, attracting visitors from New York, New Jersey, and Connecticut. Entrepreneur Gene Mulvihill sought to transform the former Great Gorge Ski Resort into his own 'Disney of Jersey'—one of the first modern American water parks. The concept was promising.Yet, the reality took a darker turn with poorly designed rides, inexperienced staff, and unrestricted alcohol, resulting in hundreds of injuries and six deaths. These dangers left many wondering how and why Action Park could continue operating so many years without any repercussions?Tune in to Episode 65 of The Great Fail, to hear the story. Special thanks to Seth Porges, director of Class Action Park, for his insights in this segment.All credits and sources can be found at www.thegreatfail.com
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    32:29
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  • 63. Episode 63: Quiznos is Toast

    26:54
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  • TGF Presents: Marketing Vanguard

    46:57
    As a special bonus episode this week, we are spotlighting another amazing series on the Adweek Podcast Network. Hosted by Jenny Rooney, Adweek's first chief experience officer, Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.In the world of modern business, adaptability and evolution are often paramount for success. The same holds true for the field of marketing, where Vineet Mehra, the CMO of Chime, exemplifies a career path that embodies the dynamic nature of marketing leadership.In a recent conversation, Vineet shared insights into his professional journey, highlighting how his roles in various industries have shaped his perspective on marketing's role in the growth engine of companies.Listen to this week's episode of Marketing Vanguard to hear how Vineet continues to drive innovation at Chime, while his journey remains an inspiration to those seeking to redefine the boundaries of marketing leadership in an ever-changing world.Listen and subscribe to Marketing Vanguard on Apple Podcasts or find it on Spotify.
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    25:06
    The Wing, a pioneering and exclusive women's co-working space, shattered glass ceilings and secured over $100 million from investors, including WeWork and Airbnb, venture capitalists, and celebrity investors such as Megan Rapinoe, star of the US National Women's Soccer Team, and comedian, writer, and actress Mindy Kaling. At its peak, The Wing held a valuation of approximately $365 million, maintained 11 locations across NY, LA, Boston, and Chicago, and catered to 12,000 members with a waitlist of 9,000. But as The Wing was enjoying its ascent into stardom, its employees would soon threaten to clip the Company’s soaring wings. Tune in to Episode 61 of The Great Fail to hear the story. Special thanks to Adweek’s Olivia Morley for her contributions to this segment and shout out to Adweek and Acast for their support. Sources: Why woke women’s co-working space the Wing failed: ‘A gossipy, very toxic environment’ The Wing Shuts Down After an astonishing rise and fall, the Wing finally folds Perspective: The real reason the all-women workspace failed What Was the Wing?  To the extent that it’s remembered, it will be as an artifact of the Trump era. The girlbosses who girlbossed too close to the sun: The demise of ‘women’s utopia’ The Wing was long overdue  The exclusive no-men-allowed club that raised $32 million from investors like WeWork just opened a brand new location — take a look inside The Wing CEO Audrey Gelman resigns amid employee ‘digital walkout’ Inside The Wing: How Cofounders Raised $2.4M To Open All-Women Social And Coworking Club The Wing's Chic New SoHo Space Will Make You Want to Join ASAP Audrey Gelman Is Stepping Down As CEO of The Wing 
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    27:32
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