The Good, The Bad & The Advertising

The spread of dangerous misinformation online has been brought into sharp focus during the COVID-19 pandemic and subsequent vaccine rollout. So much so, an Imperial College London study found that misinformation online had led to a decrease in vaccine intent among 6.2% of people in the UK and 6.4% in the US.  So with the spread of misinformation online putting people’s lives in danger, what can be done to stop it? In the inaugural episode of “The Good, The Bad and The Advertising” -- a new show where we ask, if the world was our client, what would the brief be? -- hosts Amy Williams (CEO of Good-Loop), Timothy Armoo (CEO at Fanbytes) and Dino Myers-Lamptey (Founder at The Barber Shop) mull over the dangers, and how ghost-busting, memes, and even game shows could be the answer to shifting the narrative.Get in touch!https://www.linkedin.com/in/amy-williams-/https://www.linkedin.com/in/timothyarmoo/https://www.linkedin.com/in/dinosaw/The show was produced by Charley Tunnicliffe. The sound engineer is Alex Rayment. Find out more here: www.alexrayment.com

Isolation, anxiety, loneliness -- the COVID-19 pandemic has had a considerable impact on our mental health. So much so, many experts are predicting there will be a second pandemic -- a mental health crisis. So what can be done to prevent it?In Episode 2 of The Good, The Bad and The Advertising -- the show where we ask, if the world were our client, what would the brief be? -- Amy, Dino, and Tim look at the issue from the view of business owners. They ask how the advertising industry can help reduce the inevitable and whether forced time-outs for grown ups, zoom calls on beaches and buying crypto at four in the morning might be the answer.Get in touch!https://www.linkedin.com/in/amy-williams-/https://www.linkedin.com/in/timothyarmoo/https://www.linkedin.com/in/dinosaw/The show was produced by Charley Tunnicliffe. The sound engineer is Alex Rayment. Find out more here: www.alexrayment.com

Is Adland suffering from a crisis of creativity? Is it symptomatic of the modern age? And what can be done to fix it? That’s the topic under discussion in the latest episode of The Good, The Bad and The Advertising, where hosts Amy and Dino are joined by special guest Jack Horner. Jack has worked in both the advertising sector and as music producer in the 90s, so it's safe to say he knows his stuff. Jack also more recently founded DOT DOT DOT, a community of founders and leaders in culture, creative and comms.Together they discuss the crisis of creativity in a modern age, or the lack thereof. When creative work is more accessible than ever before and sharing platforms are for the masses, does this increase the value of work? Or dilute the quality we consume? And once again, the hosts will chat about how advertising can help solve these issues or, indeed, hinder them.Get in touch!https://www.linkedin.com/in/amy-williams-/https://www.linkedin.com/in/dinosaw/https://www.linkedin.com/in/jackjoiner/The show was produced by Charley Tunnicliffe. The sound engineer is Alex Rayment. Find out more here: www.alexrayment.com

Algorithms play a significant role in our everyday lives. From the searches you perform on Google, the content you see in your Facebook feed or the GPS navigation in your car, their influence on our day-to-day is everywhere. Only problem is, most of the time we’re oblivious to how much sway they have and the data they use to make these decisions. Plus by influencing future decisions based on past data, they are prone to repeating our mistakes. The implications of this range from the perpetuation of fake news to minorities unfairly receiving longer prison sentences. So can anything be done to curb this bad influence in our lives? This week on The Good, The Bad & The Advertising, hosts Amy and Dino are joined by special guest Lou Nylander. Lou is a digital marketing guru with over 15 years of experience. She's also a trusted advisor to the Good-Loop team and a FIERCE advocate for supporting women in business. Together, they discuss the impact of algorithms on our everyday lives and whether accountability from creators could lead to better transparency and less discrimination. And again, our three hosts will chat about how advertising can help solve these issues or, indeed, hinder them.Get in touch!https://www.linkedin.com/in/amy-williams-/https://www.linkedin.com/in/dinosaw/https://www.linkedin.com/in/lounylander/The show was produced by Charley Tunnicliffe. The sound engineer is Alex Rayment. Find out more here: www.alexrayment.com

Loneliness in society is something that many perceive as an issue that primarily affects older generations. Yet, intensified by the COVID-19 pandemic, feelings of loneliness and isolation among younger generations are on the rise. So what can be done to solve this growing issue? And does Adland have a role to play?This week on The Good, The Bad & The Advertising, Amy and Dino are joined by special guest, Andrew Lopez.Lopez and Amy began working in the world of advertising on the same day as part of the Ogilvy grad scheme, and Andrew has since gone on to climb the ranks of one of the world's leading ad agencies to become Head of Strategy across PR and Influence.Together, they discuss the imminent ticking time bomb of loneliness among young people and how advertising can help bring people together.Get in touch!https://www.linkedin.com/in/amy-williams-/https://www.linkedin.com/in/dinosaw/https://www.linkedin.com/in/andrew-lopez89/The show was produced by Charley Tunnicliffe. The sound engineer is Alex Rayment. Find out more here: www.alexrayment.com

Britain has closed almost a fifth of all its libraries over the last decade due to cuts in funding, with 10,000 library workers losing their jobs. But what can be done to help this struggling sector? And does Adland have a role to play?In this week’s episode of The Good, The Bad & The Advertising, Amy and Dino are joined by special guest Sarah Salter. Sarah has worked both client-side as a marketer and agency-side as Head of Innovation for Wavemaker. And with over a decade of experience, Sarah is one of the most respected voices on innovation in media and advertising - bringing together brands and start-ups. Together they discuss how advertising can help libraries rebrand and get more of the public through the doors. From authors attending book launches to 3D printers, and even changing the role of librarians -- the possibilities for change are endless, but it's clear the current model isn't working.We'd love to hear if you have any ideas on solving the problem as well.Get in touch!https://www.linkedin.com/in/amy-williams-/https://www.linkedin.com/in/dinosaw/https://www.linkedin.com/in/slsalter/The show was produced by Charley Tunnicliffe. The sound engineer is Alex Rayment. Find out more here: www.alexrayment.com

There has been a recent crackdown on the use of gender stereotypes in advertising, with associations like the UK’s Advertising Standards Authority (ASA) leading the charge. But fixing such an age-old issue that stretches way beyond the boundaries of Adland is not something that can be solved overnight. Gender stereotypes in advertising are as old as consumerism itself. Put succinctly in "The Mitchell and Webb Look":Women: You're leaking, ageing, hairy, overweight and everything hurts. And your children's clothes are filthy. No wonder men long for other, less clammy women. For god's sake sort yourselves out. Men: Shave and get drunk. Because you’re already brilliant.The ad industry was founded by powerful men and that's meant women are often cast in secondary positions. But could advertising be the answer to an issue it's created itself? In this week’s episode of The Good, The Bad, & The Advertising, Amy and Dino are joined by Rosie Laurence, Chief Strategy Officer LATAM at Mindshare, dialling in from Mexico. They look at how the industry can bring more realistic images of women into advertising, break stereotypes, and push equality to be the norm.Get in touch!https://www.linkedin.com/in/amy-williams-/https://www.linkedin.com/in/dinosaw/https://www.linkedin.com/in/rosie-laurence-20a95725/The show was produced by Charley Tunnicliffe. The sound engineer is Alex Rayment. Find out more here: www.alexrayment.com

According to the prison reform trust, 57% of women in prison report having been victims of domestic violence. A quarter of the UK adult population also went through foster care - by all accounts, ex-offenders are a vulnerable group but only 17% are in jobs a year after release. So what can advertising do to make work post-release more accessible and employers more accountable to empower those who are reformed?In this week’s episode of The Good, The Bad & The Advertising, Amy and Dino are joined by special guest Matt Box. A newly sleep-deprived Dad, Matt is a hilarious creative strategist, at George P Johnson Experience Marketing, and a pretty serious comedian.Together they discuss how advertising can influence employers to give a second chance to those who have served their time and want to make a fresh start.How would you get more ex-offenders back into work?Let us know!https://www.linkedin.com/in/amy-williams-/https://www.linkedin.com/in/dinosaw/https://www.linkedin.com/in/mattbox/The show was produced by Charley Tunnicliffe. The sound engineer is Alex Rayment. Find out more here: www.alexrayment.com