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The Future of Media, Explained - from Press Gazette

What we learned in 2022 and what’s happening next

Sit back and share a glass of sparkling wine with the Press Gazette team as they reflect on a year in media and share some predictions about what will happen next.

From news avoidance to the big B2B bounceback, Dominic Ponsford, Charlotte Tobitt, Will Turvill and Bron Maher explained what they learned in 2022 and reveal the biggest challenges for news media in 2023.

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  • Generative AI in the newsroom at the Telegraph

    43:33|
    Telegraph Media Group director of technology Dylan Jacques talks to us about the title's ambitious plans to roll out a new generative-AI powered feature every month for 12 months.It has already rolled out AI-written summaries and various internal tools which are helping journalists use AI to improve content, increase reader engagement and so sell more subscriptions.
  • Election endorsements, revolting Guardian journalists and regulating AI

    24:29|
    Press Gazette editor-in-chief Dominic Ponsford and reporter Bron Maher provide an insider take on three of the hottest issues in news media: how did the Washington Post handle its election endorsement so badly? Why are Guardian and Observer journalists set to go on strike? And what can publishers do about the onslaught of generative AI bots harvesting their content without permission?
  • Making news pay the Boston Globe way

    37:42|
    Boston Globe chief commercial officer Kayvan Salmanpour reveals the key decisions made around online subscriptions, advertising and other revenue areas which have enabled the local news title to thrive in the digital age and continue to support investigative journalism.
  • Bonnier News CEO on power of bundles and personalisation

    50:48|
    Sweden's biggest news publisher Bonnier News has more than tripled profits in the past eight years and doubled revenue.It now believes a subscription bundle, putting together all of its Swedish brands and harnessing AI to better personalise what users see, will be the way forward for continued revenue growth.Bonnier News chief executive Anders Eriksson told Press Gazette UK editor Charlotte Tobitt about the business transformation he has overseen and the internal culture change needed to do so, why Nordic countries are ahead on subscriptions, and the thinking behind the bundle subscription strategy.
  • World's biggest football publisher expands into USA

    37:28|
    Goal, Indivisa and Mundial publisher Footballco was reaching 30 million people in the US without having any meaningful boots on the ground.But at the start of 2024 Jason Wagenheim arrived as its first CEO for North America, bringing lessons that sports publishing can learn from lifestyle after a long stint at Bustle Digital Group.Wagenheim told Press Gazette UK editor Charlotte Tobitt about how he is approaching Footballco's two-year runway ahead of the World Cup being held in the US, Canada and Mexico in 2026 as well as the value of going deeper - well beyond traditional match reporting - in an age of algorithms and generative AI.
  • Total Politics is making B2B work without a paywall

    35:56|
    At the half-way point of the UK general election campaign Press Gazette sat down with Mark Wallace, hief executive of Total Politics Group, to find out how the company makes free political journalism pay.Press Gazette asked how the Politics Home, Conservative Home and The House publisher is faring since incorporating in its new form in 2022, and finds out how the business has found a way to hedge against political cycles by selling services on sites targeting both left and right.
  • Camilla Tominey and Kamal Ahmed on cracking a busy news podcast market

    42:53|
    The Telegraph’s new daily news podcast, The Daily T, is the latest entrant to an increasingly crowded audio market.Days after the show bagged the first election trail extended nterview with Rishi Sunak, Press Gazette spoke with Daily T hosts Camilla Tominey and Kamal Ahmed about how they’re hoping to stand out from the competition with a right-of-centre viewpoint they feel is missing and by leaning heavily on the Telegraph newsroom.
  • Daily Mail CEO Rich Caccappolo on keeping journalism free

    36:04|
    This episode includes excerpts from an interview between Press Gazette editor-in-chief Dominic Ponsford and Rich Caccappolo, CEO of Daily Mail publisher DMG Media. It also features media consultant Matthew Scott Goldstein. They talk about how to save journalism (and democracy) on the open web by adapting to Google's plan to switch off cookies on Chrome.He also provides an update on DMG Media's legal action against the search giant and reveals how his company is growing overall revenue in a tough market.
  • The Atlantic's winning subscription strategy with CEO Nicholas Thompson

    40:51|
    The Atlantic has become profitable after years in the red and marked the major milestone of reaching one million subscribers, it announced in April.CEO Nicholas Thompson joined Press Gazette to discuss the subscription strategy behind The Atlantic's recent success, how advertising fits in, the search for an elusive third revenue stream, and what goals he might set for the business next.