The Future Car: A Siemens Podcast

Share

The Endless Possibilities of STEM education with Beth Paretta of Paretta Autosport | Pt. 2

Season 2, Ep. 33

There are certain moments in history that everyone remembers. There are events that changed our perspective of the planet, like the first moon landing. Others that changed the way we live, like the tech revolution. And others that changed our perspectives about what was achievable, like the first majority female racing team to qualify for the notoriously competitive, male-driven Indy 500 motorsports race.  


In this segment of our Women Driving the Future series, Ed Bernardon continues the conversation with Beth Paretta of Paretta Autosport. Not only has the team she put together helped demonstrate that barriers can be broken, but it’s also shown other women that careers in motorsports and other STEM fields hold plenty of promising opportunities.  


In today’s episode, we dig deeper into the logistics of putting a talented team together in a short period of time, and we discuss the challenges of turning people with other day jobs into a quick on their feet team of racing technicians, strategists, and crew members. We also talk about how her team was received in this long male-dominated industry, and how she's helping to encourage more women to think about careers in STEM.


Some Questions I Ask:

  • What does your hashtag, #drivenbywomen, stand for? (2:15)
  • Has the motorsports community been 100% supportive? (10:05)
  • How does your team promote STEM education for women? (15:38)
  • What would you do differently for the next race? (23:29)
  • When can we catch another race with your team? (25:56)


What You’ll Learn in this Episode:

  • The reason car companies have racing programs (3:47)
  • Why motorsports, in particular, holds unique opportunities for women (7:48)
  • The tweet that proved fans were behind the Paretta team (12:28)
  • Why STEM should be investing more in kids (17:08)
  • The ripple effect of having more women in racing (21:50)


Connect with Beth Paretta:


Connect with Ed Bernardon:

More Episodes

9/15/2021

The Relationship Between Accelerated Digital Transformation and Accelerated Product Development with Nand Kochhar

Season 2, Ep. 40
Automotive companies have to do more, with less, at a higher speed!The demands from the statement above would have been received with suspicion just a few years back. But not today. It describes exactly what is expected for companies in the automotive industry, just to remain competitive. With the help of digitalization, some of them are successfully meeting all the expectations set out above.In this episode, Conor Peick is joined by Nand Kochhar, the VP of Automotive and Transportation at Siemens Digital Industries Software. Today you’ll learn why companies need accelerated product development and the challenges they face in their quest to achieve it. You’ll also understand the need for an increased pace of innovation and the impact it has on the market share. We’ll also look at how companies can approach their journey to digital transformation.Some Questions Asked:Why is the speed of innovation critical to automotive companies? (05:35)What are the challenges faced by companies looking to accelerate their pace of innovation? (08:18)What are the challenges that OEMs can expect to face as they move towards the future of transportation? (15:38)What is the relationship between reduced wastage and accelerated product development? (24:02)What are the things that automotive companies should start doing? (27:24)In This Episode You Will Learn:How companies can harness digitalization to do more with less (01:48)Key elements for accelerating the pace of innovation (09:52)How cross-attribute optimization helps in accelerated product development (13:41)How to resolve the challenge of complexity (18:06)Strategies to accelerate product development (19:27)Barriers to achieving digital transformation in the automotive industry (26:01)Connect with Nand Kochhar:LinkedInConnect with Conor Peick:LinkedInSiemens Digital Industries Software
9/8/2021

Raising Climate Change Awareness through Motor Racing with Catie Munnings, Andretti United Extreme E Racing Driver

Season 2, Ep. 39
A few years back it could have been hard to think of racing alongside environmental sustainability! This is a sport that we mostly associate with the ‘Vroom!’ sound, extreme speeds, handbrake turns, drifting, among others. But times have changed. We now recognize that the climate change problem won’t be wished away. It’ll require efforts from all corners to raise awareness, develop cleaner energy solutions, and promote sustainable living. While the journey ahead is still very long, some significant steps are being made in promoting environmental conservation and reducing carbon emissions in the motor vehicle industry. We now have more electric cars on the roads than ever before and a lot of investments are being directed towards designing vehicles with lower carbon emissions.In this episode, part 1 of 2 episodes that are part of the Women Driving the Future series, Ed Bernardon interviews Catie Munnings, a British rally driver currently participating in the Extreme E racing series for the Andretti United team. Today we’ll learn about how Extreme E in partnership with Count Us In is raising awareness about climate change by racing in some of the most extreme locations in the world. We’ll understand what this unique competition involves, the locations they’ve competed in, and the impact they’ve had so far.Some Questions I Ask:What is Extreme E racing and what are its goals? (1:43)Is Extreme E having an impact on the general audience? (9:19)How does racing in extreme locations work? (15:37)How do you prepare to travel for the races in extreme locations? (20:10)What is it like to be a TV show host? (35:20)What You’ll Learn in this Episode:How Extreme E combined environmental awareness and racing (6:35)How Count Us In raises funds to protect the environment (10:11)How Extreme E champions gender diversity in its races (11:04)What is a handbrake turn (25:32)What Katie’s amazing machines TV show involves (31:55)How a rally driver prepares for a race (36:14)Connect with Catie Munnings:LinkedInBritain’s Catie Munnings wins first ever Greenland RaceConnect with Ed Bernardon:LinkedInFuture Car: Driving a Lifestyle RevolutionMotorsports is speeding the way to safer urban mobilitySiemens Digital Industries Software
9/1/2021

Electrification Now & Later

Season 2, Ep. 38
In the recent past, vehicles have become more integrated with software with the aim of improving the user experience, boosting performance, and/or making them eco-friendly. To complete this integration many changes have been made to the design of the vehicles, the manufacturers’ business model, and the workforce employed by the automotive companies. This trend will continue as innovators seek to deliver vehicles that are more software-reliant than ever before.In the final part of our podcast series, we wrap up our discussion on the future of automotive E/E architectures, E/E systems development, and the automotive industry. We talk about the growing role of software in delivering vehicle functionality, and how this change may affect vehicle development as a whole.Joining me once again are Doug Burcicki – the Global Director of the Automotive & Transportation Heavy Equipment Industries, within Integrated Electrical Systems, part of the Siemens Digital Industries Software – and Dan Scott, the Marketing Director within Integrated Electrical Systems.Tune in, to learn more about the drivers of change in the automotive landscape.In this episode, you will learn:What a software-defined vehicle is. (00:57)Why traditional OEMs are averse to putting giveaway content in a vehicle. (04:37)The importance of over-the-air updates capabilities. (06:32)The different business models that a software-defined vehicle brings. (08:33)The software’s impact on the physical structure of the vehicle. (10:21)The challenges imposed by the growing role of software in a vehicle & How the future will look like. (12:36)The legislative drivers of vehicle development. (15:37)How the pace of development is going to change over the next 10 years. (18:40)How the trend of software-defined vehicles impacts the engineering teams. (25:26)Let’s connect!LinkedInE/E Systems DevelopmentAutomotive & TransportationConnect with Doug:LinkedInConnect with Dan:LinkedIn