The Future Car: A Siemens Podcast


Terra Sound, Patterns of Life from Patterns of Light - Part 2

Season 3, Ep. 24

Imagine having an underground system that can continuously collect data related to traffic, earthquakes, and other vibration-causing activities.

One of the biggest advantages that such a system would present is its ability to work all day, and all night, uninterrupted. It would not require light or regular removal of obstructions. That’s exactly what Terra Sound’s acoustic system does for cities and organizations that have ground as well as underground assets. The fact that the data is collected consistently makes it easier to gain fast actionable insight from it.

In this episode, the second part out of two, Ed Bernardon interviews two brothers, Brian Borkowski, founder of Terra Sound, and Craig Borkowski, a board member and former CEO of Terra Sound. They’ll help us understand how and why they choose the products they are currently offering. They’ll also share some details about the existing use cases of their technology as well as possible future use cases.

Some Questions I Ask:

  • What was your inspiration when you were young? (01:21)
  • How did Terra Sound move from being in the military to being a start-up? (09:30)
  • Which of your three products has the biggest potential for growth? (14:05)
  • What do you think this technology could evolve into doing beyond what you're doing today? (22:53)

What You’ll Learn in this Episode:

  • The most valuable lesson that Brian learned from being in the military (05:37)
  • How Terra Sound chooses which products to develop (12:52)
  • The progress their product has made in terms of smart city applicability (15:46)
  • The future application of Terra Sound’s technology according to Craig and Brian (24:56) 

Connect with Brian Borkowski: 

Connect with Craig Borkowski: 

Connect with Ed Bernardon:

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Digital Transformation of the Car Development Process with Dr. Siegmar Haasis - Part 2

Season 3, Ep. 36
What does it really take to make a car?Most people think it just takes a bunch of robots and a few people putting the components together. They aren’t wrong. However, that is just the final stage, the assembly line.Before a car gets to the assembly line, it takes engineering teams in different parts of the world years to create a viable design. This means designing and testing 100s of 1000s of components before creating and testing the complete digital version of the car.Leading such a process involves managing intercultural differences, choosing the right tools, and keeping your team focused.In this episode, the second part of two, Ed Bernardon interviews Dr. Siegmar Haasis, founder and CEO of HaasisDEC,  a digital engineering consulting company. Before starting his company, he was the CIO of R&D at Mercedes-Benz for eight years. He’ll help us understand what it takes to design and build a car.What You’ll Learn in this Episode:Examples of intercultural conflicts faced when working with international teams (02:54)How to change a teams culture (04:15)What Dr. Siegmar did to deal with increased complexity in vehicle design (08:25)What to consider when adopting new software (15:35)Dr. Siegmar’s views on autonomous cars (18:21)Connect with Dr. Siegmar Haasis: LinkedInHaasis DECConnect with Ed Bernardon:LinkedInFuture Car: Driving a Lifestyle RevolutionMotorsports is speeding the way to safer urban mobilitySiemens Digital Industries Software

The Complexities of Modern Automotive Software

Season 3, Ep. 35
Software is now a critical component of nearly every modern vehicle. Consumers demand more high-tech features to be incorporated into their cars; therefore, software content has grown. This transition towards a software-defined vehicle is also causing rapid growth in vehicle complexity. To keep up with legacy automotive original equipment, manufacturers and suppliers must deliver innovative software-driven vehicle features while integrating these features into a vehicle's mechanical, electrical and electronic systems. In this episode of the Future Car Podcast Series, Conor Peick interviews Piyush Karkare, Global Director of Automotive Industry Solutions at Siemens Digital Industries Software, and Nand Kochhar, Vice President, Automotive and Transportation Industry at Siemens Digital Industries Software, regarding the complexities of automotive software development today and in the future, mainly as we come closer to the reality of autonomous vehicles. What you will learn in this episode:How past and current trends affect automotive software developmentChallenges to the growth of vehicle software content in the automotive development life cycle.Key features customers want that would be impossible without software.How autonomous vehicles extrapolate the complexity to make machines do what humans can do.Compliance with software for critical safety systems that meet strict regulatory requirements for functional, safety and cybersecurityConnect with Nand Kochhar:LinkedIn Connect with Piyush Karkare:LinkedInConnect with Conor Peick:LinkedIn