The Future Car: A Siemens Podcast

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Cyber security startup Cybellum defends against automotive cyber security attacks.

Season 2, Ep. 27

The rise of technology has completely changed the way we think about security. Breaking into a building, a car, or a computer system used to require physical action and brute force, but today, that’s no longer the case. Technology has eased the burden of the hacker, and remote access is an everyday occurrence. Today, not only can criminals forego the ‘80s-style ski masks and the convoluted plans; now they don’t even have to leave the house.


Despite the potential threats, we’re still romanced by the possibilities of automated transportation. So, how do we stay safe in a world controlled by remote software? Well, we’re best leaving that job to the experts. And thankfully, highly-trained hands are already on the case. 


In this special episode of The Future Car Podcast, we’re talking about cybersecurity. Ed Bernardon interviews Slava Bronfman, the CEO and Co-Founder of Cybellum. His cybersecurity company focuses specifically on automotive product security, identifying potential threats to the software supply chain, and ensuring that the entire network remains impenetrable. 


Today, you’ll hear about the unique trajectory of a cyber start-up founder, and how his time spent in the Israeli Defense Forces prepared him especially well for a career in software defense. We’ll discuss the rise of cyber vulnerabilities as cars and transportation become more complex, and how his team manages threats from a defense perspective. You’ll also gain an understanding of the layers involved in securing a vehicle software system, and how the security industry stays one step ahead of hackers in order to keep drivers safe. 


Some Questions I Ask:

  • What's it like to work for the Israeli Defense Forces? (3:32)
  • How did your experience in the defense forces help prepare you for a cybersecurity startup? (11:02)
  • What's the benefit of having your vehicle connected? (25:28)
  •  What needs to be improved in order to help increase cybersecurity? (32:42)
  • Is the WP 29 regulation helping to standardize security regulations? (37:05)
  • Are people ever going to accept autonomous vehicles and feel comfortable driving in one? (47:58)
  • How do you stay ahead of the hackers? (59:08)


What You’ll Learn in this Episode:

  • The difference between offense and defense in the world of cybersecurity (6:26)
  • How Cybellum was born (15:24)
  • A typical auto-related cybercrime (17:52)
  • Understanding the layers of cybersecurity (29:16)
  • The challenges of trying to keep systems secure (45:12)
  • How Cybellum uses the digital twin (50:47)
  • Why consumers should feel optimistic about vehicle security (1:01:50)


Connect With Slava Bronfman:


Connect with Ed Bernardon:

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6/30/2021

Driving a Historic Race into the Future with Beth Paretta of Paretta Autosport | Pt. 1

Season 2, Ep. 32
The Indy 500 is a race steeped in history. It’s 110 years old and keeps rising in popularity, particularly among women. And many of these women aren’t just in the stands, they’re down on the track taking center stage in the action. For them, the race isn’t just a part of history. It’s a place where history is made.In this segment of our Women Driving the Future series, Ed Bernardon interviews Beth Paretta, owner of Paretta Autosport. As the first majority women's team to ever participate in the Indianapolis 500, they’re making history while inspiring more and more women to explore careers in STEM by showing them what’s possible.In today’s episode, part 1 of a two part talk, you’ll hear why this race is so historically important, and how Beth Paretta was inspired to build her predominantly female team. She takes us on a deep dive to understand racing as a business, and explains why the marketing aspect of the sport has to be relied upon so heavily. You’ll also hear what it’s like to be in the pit at the Indy 500, and an interesting story about her rocky, but impression-making, first meeting with the legendary Roger Penske.Some Questions I Ask:What's so difficult about making all those left turns in the Indy 500? (2:38)What are the top challenges when building an Indy 500 team? (10:08)How did you train your over the wall team in such a short period of time? (21:08)What did that feel like those 75 minutes of riding the bubble? (33:11)How did that first meeting with Roger Penske go? (42:45)What car designer do you admire? (57:40)What You’ll Learn in this Episode:What it’s like in Indianapolis leading up to the Indy 500 (4:19)The differences between cars racing in Formula One, Indy 500 and NASCAR (8:39)The definition of a Factory Driver (15:53)A day in the life of working in the pit at the Indy 500 (25:01)Transforming a hobby into a career (39:00)Standing out by holding your ground (51:48)Connect with Beth Paretta:LinkedInTwitterConnect with Ed Bernardon:LinkedInFuture Car: Driving a Lifestyle RevolutionMotorsports is speeding the way to safer urban mobilitySiemens Digital Industries Software
6/16/2021

Educating the Automotive Industry Workforce of the Future with Elaina Farnsworth

Season 2, Ep. 31
As we enter the future of transportation, we’re becoming part of a world where convenience rules the day. We no longer need keys to start engines, we can voice command our way through making phone calls, selecting music to drive to, take out orders for dinner, and directions from A to B.On the other side of all of this convenience are the people who keep it running. Maintaining technological complex systems is where the crossover between engineers and technicians takes place. The problem is that combining those skill sets is uncharted territory, particularly when it comes to education. This new technology frontier calls for a revamped system of training in order to prepare the next generation of hybrid “automotive technicians” slash “software gurus” for the workforce.In this episode of the Women Driving the Future series, Ed Bernardon welcomes Elaina Farnsworth, CEO of The NEXT Education. As a speaker, writer, and industry influencer, she’s been instrumental in shaping the conversation around workforce education. Her organization provides certification for the workforce of the future, encompassing all skilled tradespeople within Autonomous, Industrial Mobility, Cyber Security and Smart City technologies.This week, we’re discussing the importance of adapting the existing education system when it comes to the complex needs of the automotive industry. You’ll learn how automation is shaping the autonomous future, and how the need for upskilling and reskilling tradespeople helped bring The NEXT Education programs to life. We’ll also talk about the growing opportunities within the automotive industry, and we’ll define exactly where we’re at and where we’re headed on our autonomous journey.Some Questions I Ask:How did the idea for The NEXT Education come about? (4:58)What kind of rules do you have to break to become a “Rule Breaker” award winner? (12:45)What kind of information is a connected car with a human driver in it getting from a traffic light or from infrastructure that would make my trip better? (21:19)What could someone like a tele-operator make per year once they have the certificate? (44:54)Can you tell us about the Top 100 Women in Cyber and Mobility program? (50:55)What You’ll Learn in this Episode:Why it’s important for women to have awareness of the opportunities within tech (3:55)The difference between certification and credentialing programs and four-year degrees (10:08)Breaking down the meanings behind the autonomous acronyms (16:18)The role of The NEXT Education in the autonomous revolution (26:08)Where experience meets education (34:22)The disappearing stigma of trade school education (46:17)Connect With Elaina Farnsworth:LinkedInConnect with Ed Bernardon:LinkedInFuture Car: Driving a Lifestyle RevolutionMotorsports is speeding the way to safer urban mobilitySiemens Digital Industries Software
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Easing the Process of Product Verification and Validation with Digitalization

Season 2, Ep. 30
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