The Future Car: A Siemens Podcast

You are not stuck in traffic, you are traffic!Isn’t it funny how most of the time we’ll feel like victims and not accomplices whenever we get stuck in traffic? If you live in some of the big cities, the only concern bigger than safety is a traffic jam. It makes you feel like you are wasting away. Sometimes you’ll even be thinking that the people in charge are actively trying to stop you from getting home faster.Could shared transport and multiple options of transport modes be the ultimate solution to this? This is a question that cities and mobility organizations have been grappling with for decades now.In this episode, part 2 of 2 episodes, Ed Bernardon interviews Onika Miller, Acting Secretary-General of the FIA Mobility Division, and Head of the FIA Innovation Fund. Her job involves creating a safer and sustainable transportation ecosystem for the future. She’ll help us understand the innovations taking place in the area of mobility and the benefits we stand to gain from them. We’ll also discuss the importance of safety as well as steps being taken to promote gender equality in motorsports.Some Questions I Ask:When do you think the City Trips app will become available in many cities? (05:40)Do you see clubs using advanced traffic simulation tools such as the Siemens platform to help their cities solve traffic problems? (10:57)What is Smart Cities Initiative about and what are its goals? (15:18)What is the goal of a drone Academy? (23:05)What You’ll Learn in this Episode:How City Trips app works (02:40)How Siemens helps the urban mobility platforms compile and analyze their data (07:21)How FIA is promoting gender equality and inclusion in motorsports (16:42)Why safety has to be at the center of current and future modes of mobility (29:32)Connect with Onika Miller:LinkedInFIAConnect with Ed Bernardon:LinkedInFuture Car: Driving a Lifestyle RevolutionMotorsports is speeding the way to safer urban mobilitySiemens Digital Industries Software

Did COVID permanently wipe out the gains made in shared mobility?As the pandemic slows down due to vaccinations, many people are waiting to see if shared transport will make a comeback. Will people give up on having their own playlist, snacks in the glove compartment, freedom from scheduled rides, privacy when on that personal call, and many other personal car benefits? Clearly, this won’t be an overnight shift where people say, "COVID is over. Let’s take the train!"The transport and mobility ecosystem was heavily impacted by the pandemic but it was also presented with an opportunity to fine-tune the progress they had made.In this episode, part 1 of 2 episodes, Ed Bernardon interviews Onika Miller, Acting Secretary-General of the FIA Mobility Division, and Head of the FIA Innovation Fund. Her job involves creating a safer and sustainable transportation ecosystem for the future. She’ll help us understand the state of transportation today and what the future holds for this important area of our lives.Some Questions I Ask:When was FIA started? (03:11)How do drivers look at the FIA? (07:35)What are today’s biggest challenges in the world of transportation? (21:42)Do you think that the changes in attitude against shared transportation due to COVID will be reversed after it passes? (25:18)How do you encourage people to want to drive when they have all these other options? (28:14)What You’ll Learn in this Episode:The changes that FIA has experienced over the years (04:36)The responsibilities of FIA (08:46)The relationship between FIA, two pillars of sports, and mobility (10:55)How clubs supported each other during the pandemic (14:21)How COVID impacted people’s attitude towards transportation (22:07)The importance of offering a range of modal choices of transport to consumers (29:42)Connect with Onika Miller:LinkedInFIAConnect with Ed Bernardon:LinkedInFuture Car: Driving a Lifestyle RevolutionMotorsports is speeding the way to safer urban mobilitySiemens Digital Industries Software

Can you imagine waving at a friend while they are seated at the back of a driverless car?If you are like me, this would definitely trigger many questions. Can it stop if my friend wanted to give me a ride? What if it parks in the wrong place and it’s towed, would it find its way home? Those are just a few questions that we might soon be getting an answer to once autonomous vehicles(AVs) become available to the public.What technology is needed to make these vehicles a reality? Stick around to learn this and more about AVs.In the episode, Conor Peick is joined by two guests from Siemens Digital Industries Software - Nand Kochhar, VP of Automotive and Transportation Industries, and Matthieu Worm, Director of Autonomous Vehicles. These are two experts that have closely followed the EVs' and AVs' development journey. They’ll talk to us about the progress that has been made in AV development, the current limitations, and what it’ll take to achieve level five autonomy.Some Questions I Ask:Has consumer demand for AVs been affected by the pandemic? (05:47)What does it take to increase the level of automation in vehicles? (11:26)What do you see as the technical limitations to making AVs a reality? (16:50)How do you see AV regulations evolving in the coming years and what role can the AV industry play in the creation of those regulations? (30:38)What do you see, at least initially is the most plausible scenario for deploying autonomous vehicles at scale? (36:14)What You’ll Learn in this Episode:The impact of the pandemic on the automotive manufacturing industry (01:15)How the three key parts - sense, think and act - make AV possible (03:04)The different levels of autonomy (08:36)How to achieve continuous integration and continuous deployment in the vehicle development process (14:26)What is driving partnerships in AV development (21:28)The issues that AVs can help solve (38:39)Connect with Nand Kochhar:LinkedInConnect with Matthieu Worm:LinkedInConnect with Conor Peick:LinkedIn

Racing is largely seen as an adrenaline-driven sport for only the most competitive risk-takers. If you’ve ever been in a race car or near a race track during a race, you would agree with that. The speeds are phenomenal. Now, transfer that competitiveness, combine different racing disciplines, make all teams co-ed, introduce unique offload electric vehicles, create race tracks in some of the most extreme parts of the world and you have Extreme E racing! This is a racing competition that raises awareness of climate change and the need for sustainable living.In this episode, part 2 of 2 episodes that are part of the Women Driving the Future series, Ed Bernardon interviews Catie Munnings, a British rally driver currently participating in the Extreme E racing series for the Andretti United team. Today we’ll learn about the impact that Extreme E is having on the automotive industry and the manufacturers that are currently involved. We’ll also discuss the role that female drivers play in inspiring young girls and women to join the racing world.Some Questions I Ask:What are some of the big names involved in Extreme E racing? (2:58)Is Prince William a good driver? (4:08)What impact is Extreme E having on the automotive industry? (9:35)Is there a difference in how male and female drivers approach racing (14:59)Where do you see yourself in the future? (26:56)What You’ll Learn in this Episode:Who are Extreme E’s target audience (5:51)The car manufacturers involved in Extreme E (7:32)The importance of using energy from clean sources (12:56)Why it’s important to get more women involved in motorsport (21:38)How female racing drivers inspire young girls and women to join the sport (25:37)Connect with Catie Munnings:LinkedInBritain’s Catie Munnings wins first ever Greenland RaceConnect with Ed Bernardon:LinkedInFuture Car: Driving a Lifestyle RevolutionMotorsports is speeding the way to safer urban mobilitySiemens Digital Industries Software

Automotive companies have to do more, with less, at a higher speed!The demands from the statement above would have been received with suspicion just a few years back. But not today. It describes exactly what is expected for companies in the automotive industry, just to remain competitive. With the help of digitalization, some of them are successfully meeting all the expectations set out above.In this episode, Conor Peick is joined by Nand Kochhar, the VP of Automotive and Transportation at Siemens Digital Industries Software. Today you’ll learn why companies need accelerated product development and the challenges they face in their quest to achieve it. You’ll also understand the need for an increased pace of innovation and the impact it has on the market share. We’ll also look at how companies can approach their journey to digital transformation.Some Questions Asked:Why is the speed of innovation critical to automotive companies? (05:35)What are the challenges faced by companies looking to accelerate their pace of innovation? (08:18)What are the challenges that OEMs can expect to face as they move towards the future of transportation? (15:38)What is the relationship between reduced wastage and accelerated product development? (24:02)What are the things that automotive companies should start doing? (27:24)In This Episode You Will Learn:How companies can harness digitalization to do more with less (01:48)Key elements for accelerating the pace of innovation (09:52)How cross-attribute optimization helps in accelerated product development (13:41)How to resolve the challenge of complexity (18:06)Strategies to accelerate product development (19:27)Barriers to achieving digital transformation in the automotive industry (26:01)Connect with Nand Kochhar:LinkedInConnect with Conor Peick:LinkedInSiemens Digital Industries Software

A few years back it could have been hard to think of racing alongside environmental sustainability! This is a sport that we mostly associate with the ‘Vroom!’ sound, extreme speeds, handbrake turns, drifting, among others. But times have changed. We now recognize that the climate change problem won’t be wished away. It’ll require efforts from all corners to raise awareness, develop cleaner energy solutions, and promote sustainable living. While the journey ahead is still very long, some significant steps are being made in promoting environmental conservation and reducing carbon emissions in the motor vehicle industry. We now have more electric cars on the roads than ever before and a lot of investments are being directed towards designing vehicles with lower carbon emissions.In this episode, part 1 of 2 episodes that are part of the Women Driving the Future series, Ed Bernardon interviews Catie Munnings, a British rally driver currently participating in the Extreme E racing series for the Andretti United team. Today we’ll learn about how Extreme E in partnership with Count Us In is raising awareness about climate change by racing in some of the most extreme locations in the world. We’ll understand what this unique competition involves, the locations they’ve competed in, and the impact they’ve had so far.Some Questions I Ask:What is Extreme E racing and what are its goals? (1:43)Is Extreme E having an impact on the general audience? (9:19)How does racing in extreme locations work? (15:37)How do you prepare to travel for the races in extreme locations? (20:10)What is it like to be a TV show host? (35:20)What You’ll Learn in this Episode:How Extreme E combined environmental awareness and racing (6:35)How Count Us In raises funds to protect the environment (10:11)How Extreme E champions gender diversity in its races (11:04)What is a handbrake turn (25:32)What Katie’s amazing machines TV show involves (31:55)How a rally driver prepares for a race (36:14)Connect with Catie Munnings:LinkedInBritain’s Catie Munnings wins first ever Greenland RaceConnect with Ed Bernardon:LinkedInFuture Car: Driving a Lifestyle RevolutionMotorsports is speeding the way to safer urban mobilitySiemens Digital Industries Software

In the recent past, vehicles have become more integrated with software with the aim of improving the user experience, boosting performance, and/or making them eco-friendly. To complete this integration many changes have been made to the design of the vehicles, the manufacturers’ business model, and the workforce employed by the automotive companies. This trend will continue as innovators seek to deliver vehicles that are more software-reliant than ever before.In the final part of our podcast series, we wrap up our discussion on the future of automotive E/E architectures, E/E systems development, and the automotive industry. We talk about the growing role of software in delivering vehicle functionality, and how this change may affect vehicle development as a whole.Joining me once again are Doug Burcicki – the Global Director of the Automotive & Transportation Heavy Equipment Industries, within Integrated Electrical Systems, part of the Siemens Digital Industries Software – and Dan Scott, the Marketing Director within Integrated Electrical Systems.Tune in, to learn more about the drivers of change in the automotive landscape.In this episode, you will learn:What a software-defined vehicle is. (00:57)Why traditional OEMs are averse to putting giveaway content in a vehicle. (04:37)The importance of over-the-air updates capabilities. (06:32)The different business models that a software-defined vehicle brings. (08:33)The software’s impact on the physical structure of the vehicle. (10:21)The challenges imposed by the growing role of software in a vehicle & How the future will look like. (12:36)The legislative drivers of vehicle development. (15:37)How the pace of development is going to change over the next 10 years. (18:40)How the trend of software-defined vehicles impacts the engineering teams. (25:26)Let’s connect!LinkedInE/E Systems DevelopmentAutomotive & TransportationConnect with Doug:LinkedInConnect with Dan:LinkedIn

The automotive industry landscape has changed drastically in the last few years and the players have changed their approach too. An industry that was largely comfortable with the status quo has now adjusted to meet the current complex needs profitably by leveraging advances in technology. Companies are now putting more emphasis on versatility, specialization, and innovation so as to add the most value to their products compared to their competitors.Over the last three episodes, we’ve examined all the major trends affecting automotive E/E systems development. Today, we pivot that discussion to begin talking about what the future is going to look like, how E/E architectures and vehicles are going to evolve, what new challenges will the vehicles of tomorrow introduce, and how will companies transform to meet these new challenges.Joining me once again are Doug Burcicki – the Global Director of the Automotive & Transportation Heavy Equipment Industries, within Integrated Electrical Systems, part of the Siemens Digital Industries Software – and Dan Scott, the Marketing Director within Integrated Electrical Systems.Tune in, to learn more about the future landscape of the automotive industry.In this episode, you will learn:How the employee landscape changes. (00:57)What organizations focus on post-COVID. (05:47)The role played by corporate culture in the adoption of tools. (08:24)The expectations of the younger generation around the workplace environment. (10:25)The future of E/E systems. (13:57)The different business models OEMs can approach. (17:23)How the new trends in the automotive industry affect the E/E architecture and the development of E/E systems. (23:54)The reasons why virtual simulation validation is a rapidly growing area. (29:41)Why dealerships will be obsolete in the future. (32:49)Let’s connect!LinkedInE/E Systems DevelopmentAutomotive & TransportationConnect with Doug:LinkedInConnect with Dan:LinkedIn

Aligning the manufacturers’ efforts with the consumers’ needs saves time and helps in creating great products. This is why car OEMs obsess over what your main focus is going to be when buying a car. Even EV companies, which are relatively new, have to first take into consideration the needs of the consumers and then innovate around them. The different needs and preferences of customers make the process of creating viable car designs very complex.In our last episode, Doug, Dan, and I talked about the overall industry trends that are affecting automotive development engineering, and today, in our third episode of this series, we dive deep into actual product development and what’s driving change in that arena. You are going to hear why EVs are becoming more attractive to the customers, why OEMs focus on developing advanced vehicles, and the role E/E systems and architecture play in the new, more complex world of the automotive industry.Doug Burcicki is the Global Director of the Automotive & Transportation Heavy Equipment Industries, within Integrated Electrical Systems, part of the Siemens Digital Industries Software.Dan Scott is the Marketing Director within Integrated Electrical Systems and has previously worked in the automotive industry for 15 years, in a variety of different roles, from Chief Engineer to Sales, to Project Management, working for a variety of suppliers, tier ones, and OEMs.Tune in to learn how companies change their product development priorities and methodologies to adapt to the current and future market demand.In this episode, you will learn:The current key drivers of innovation in vehicle development. (01:00)The complexities OEMs have to face to cater to all types of consumers. (02:29)How companies determine what to invest in. (05:56)What startups in the automotive industry focus on, at the moment. (08:15)Why E/E systems and architecture are becoming more and more important. (11:24)The elements that make EVs more attractive to consumers. (14:11)The impact EVs have on the environment. (14:50)How Tesla is pushing the automotive industry forward. (16:56)The importance of over-the-air updates for today’s product development world. (20:21)How product traceability changes with the increasing complexity in the automotive industry. (26:03)Let’s connect!LinkedInE/E Systems DevelopmentAutomotive & TransportationConnect with Doug:LinkedInConnect with Dan:LinkedIn