00:00 Introduction to Mark Zagorski and DoubleVerify04:59 Mark's Journey in Ad Tech10:08 The Evolution of Ad Tech and DoubleVerify's Role15:10 M&amp;A Strategy and Investment Insights19:56 DoubleVerify's Investment in FPC and Future Collaborations

Episode 17: Q&A with Mark Zagorski, CEO of DoubleVerify

00:00 Navigating the Current Economic Landscape02:59 Shane Shevlin's Journey in Ad Tech05:53 The Impact of Recent M&amp;A Activity08:58 Insights on WPP's Acquisition of Infosum11:48 The Future of M&amp;A in Ad Tech15:08 The Rise of Curation in Ad Tech17:54 Bedrock Platform: A New Player in Ad Tech20:56 The Role of Bedrock in the Ad Tech Ecosystem24:05 The Future of Media Buying and Curation26:59 Investment Opportunities in Bedrock30:07 Conclusion and Future Outlook

Episode 16: Q&A with Shane Shevlin, CEO & Co-Founder of Bedrock

00:00 Introduction and Industry News10:00 Mathieu Roche and ID5 Overview20:01 Funding Journey and Challenges24:04 Acquisitions and Market Trends31:56 Agency Success in Acquisitions

Episode 15: Q&A with Mathieu Roche, CEO & Cofounder of ID5

00:00 Introduction to Scope3 and Anne Coghlan02:30 Anne's Journey in Ad Tech04:02 Scope3's Mission and Sustainability Focus06:42 Fundraising Experience in Ad Tech09:06 Latest Product Launches and Innovations13:22 The Role of Super Signal Aggregators18:31 Partnerships and Collaborations23:38 Future Vision and Market Positioning

Episode 14: Q&A with Anne Coghlan, COO & Cofounder of Scope3

00:00 Introduction and Overview of Recent Acquisitions01:25 T-Mobile's Acquisition of Bliss: A Strategic Move05:59 The Implications of T-Mobile's Strategy in Ad Tech11:50 Publicis Acquires Lotome: Industry Reactions14:12 Curation and the Evolution of Ad Tech19:00 The Rise of Sell-Side Curation26:26 Future Innovations in Ad Tech and Data Privacy32:21 AI in Ad Tech: Opportunities and Challenges

Episode 13: T-Mobile buys Blis, Publicis acquires Lotame, the evolution of Super Signal Aggregators (SSAs)

Viant acquires Lockr, DV acquires Rockerbox, and MNTN files for an IPO

Chapters 00:00 Introduction03:00 IPO Trends in Ad Tech06:09 Mountain's IPO Plans and Market Dynamics08:59 DoubleVerify's Acquisition of Rockerbox11:56 The Evolution of Ad Tech and Signal Aggregation14:50 Keith's Journey with Lockr17:59 Navigating Privacy Regulations in Ad Tech20:56 The Role of Investors and The Importance of Good Communication 23:50 Lockr's Product Evolution27:01 Closing Thoughts and Future Outlook

Episode 12: Q&A with Keith Petri the CEO of Lockr (acquired by Viant this week!)

We discuss the journey over the past 4 years, our unique approach to venture capital, the importance of a strong network, and our plans to launch FPC Fund 2.

Four years ago, we launched FirstPartyCapital with a simple but bold thesis: adtech and martech are massive, underserved markets going through fundamental change. Since then, we’ve backed 17 companies, built a community of 200+ industry insider investors, and proved that an operator-led, community-driven VC model can move the needle in early-stage investing. Chapters 00:00 Introduction to FirstPartyCapital01:27 Origin Stories07:20 The Evolution of Ad Tech and Funding Challenges15:10 The Unique Approach of FirstPartyCapital30:29 Looking Ahead: Fund 2 and Future Plans

Episode 11: The FPC Origin Story & What's Next?

Chapters 00:00 Intro01:20 StackAdapt's $235M Funding Round04:38 Insights on StackAdapt's Business Model07:08 Serving the SMB &amp; indie agency segment12:47 Kevel's Acquisition of Nexta15:29 The Evolution of Retail Media and Commerce Media18:52 MIQ's Involvement in Retail Media24:25 MIQ's Corporate Development Strategy26:30 The Impact of AI on Advertising33:43 What's next for MIQ?

Episode 10: Stackadapt raises $235M, Kevel acquires Nexta and a Q&A with Paul Silver, Global President of Corp Dev, MIQ 

Chapters 00:00 Introduction and FPC Updates06:00 tvScientific's $25M Series B Funding Round12:01 Teads and Outbrain Acquisition merger17:03 Horizon's Strategic Expansion Plans25:07 Coinbase Acquires Spindl: A New Era in Web3 Advertising

Episode 9: tvScientific closes a $25M Series B, Outbrain completes the Teads acquisition, Coinbase acquired Spindl

Discussing the micro and macro financial news, moving the $1 trillion ad tech market

The FPC podcast covers the latest financial news in the ad tech sector, diving into the latest funding rounds, M&amp;A transactions and economic trends. Each week we bring you the latest hot takes and interviews with leading entrepreneurs and investors.

The FPC Podcast

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