The forge of Unicorns - BriX Consulting

Welcome to The Forge 🔥 of Unicorns — the podcast where digital evolution meets elite performance. 🚀


I’m Michele Brissoni (Mike) — Tech Advisor, Fractional CTO, and Board-Level Strategist.

Over the past two decades, I’ve invented models and frameworks that have reshaped how organizations evolve in the software era:


  • BOKaRy 📈 — our latest innovation, a Behavioral-OKR governance framework bridging vision, behavior, and delivery to generate exceptional ROI for boards, CEOs, and investors.
  • SW Craftsmanship Dojo® 🥋 — born in the elite world of engineering excellence at Ferrari Formula 1 during the glorious Michael Schumacher era, evolved into a behavior-engineered continuous active learning system for elite software craftsmanship.
  • Unicorns’ Ecosystem 🦄 — a predictable, holistic model born to fight the de-facto standard of mediocracy in IT, which kills more organizations than anything else. By fusing behavioral science, neuroscience, and organizational psychology, it combats the hidden killers while igniting elite IT performance.


Born from decades of research and experimentation, these models guarantee zero disruption and measurable outcomes. They have already guided thousands of developers, C-level leaders, and Fortune 500 organizations in industries ranging from finance and healthcare to transport and telecom.


Each episode of The Forge of Unicorns delivers:


  • 🎙️ Bold conversations with CEOs, investors, and technical leaders.
  • 🧭 Actionable strategies to escape failed transformations and achieve real evolution.
  • 🤖 AI mastery without the hype — practical frameworks to harness AI for measurable outcomes, not inflated promises.
  • 🧠 Behavioral insights rooted in 20+ years of research and practice.
  • 💡 Survival toolkits for boards, managers, developers, and agilists facing burnout, disengagement, and stalled revenues.


In today’s volatile digital landscape, transformation alone is not enough. To survive, thrive, and secure the future, organizations need systems engineered for resilience, clarity, and exponential performance. That’s what this podcast is about.


👉 Want more?

Subscribe to The Forge of Unicorns Newsletter 📰 for deep dives, case studies, and more: go.brix.consulting/ForgeOfUnicorns.


Stop merely following the herd of transformations by the book!

Start true evolution of your organization towards elite 🌟🌟🌟🌟🌟


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Michele Brissoni

Born in the Dolomites and shaped by martial arts discipline, I brought Ferrari F1 🏎️ lessons from the Schumacher era into software. In over 2decades, I created the SW Craftsmanship Dojo® 🥋, Unicorns’ Ecosystem 🦄, and BOKaRy 📈 to fight mediocracy—the de-facto IT standard that kills more orgs than anything else. Today, as Tech Advisor, Fractional CTO & Board Strategist, I help Fortune 500s, scale-ups & investors achieve elite digital evolution. 🚀 Stop transforming. Start evolving.